You might be asking yourself, what is local SEO? How does local SEO differ from regular SEO?
Local SEO is one of the most important ways a local business can market their online presence. It will help create more traffic to a local business’s product or service and can even help bring in customers to a local storefront.
While local SEO is similar to regular SEO, there are some differences that occur since the whole point of local SEO is to bring people from online into the real world, aka the storefront. It might sound simple, but it’s actually much more intense and frustrating.
Just like typical SEO, the first step is to make sure your business is popping up on search engines and other review websites. By including SEO formatting and keywords you can achieve this over time. From there, we’ve included some of the benefits and differences of turning your typical SEO into local based SEO marketing.
Local SEO offers a very targeted marketing approach, it brings in people who are actually interested in what you have to offer and it can form an audience that is 100% supportive of what you do. It doesn’t have to be daunting to make this change in your blog writing, it can instead be a beneficial change that betters your business.
High Target Marketing
More and more people are turning to Google and other search engines to find local businesses. Whether they’re residents in the area looking for a cool new bar that just opened downtown or they’re from out of state and want to find a cafe with free wifi, so many people are searching where they should stop next.
By making sure your local SEO contains keywords that relate to the area and include necessary information for the reader on your website and blog posts, you’ll be stepping forward towards a high target market. Plus there are many SEO tools on the market that can help you learn what keywords you should be using and which ones will work the best for your brand.
By using local searching methods you’ll be ensuring that your business will pop up when an individual searches for a great cafe or small business for example, in your local area.
The Best Way To Advertise
The best way you can advertise is by making sure your business name and information is listed correctly on as many high quality websites such as Yelp, Google Reviews, Tripadvisor and Foursquare. This will help boost your SEO ranking, especially when it comes to the local area.
These websites have all the information you can provide right there on the first results when someone searches in the area. If you make sure that your businesses information is correct on as many as these sites as possible, not only will these websites show up more on Google, but they will show up when someone searches within those websites.
This is one of the best ways to advertise a local business for cheap, while still getting a ton of traffic to your website and blog. If you want to have high reaching local SEO, this is your first step to doing so. This will help boost local and regular SEO rankings through the roof if you make sure to complete this step first and foremost.
There are many other ways to advertise that should be taken into account. From paying clients to post blog posts that mention your product, service, or business, to reaching out to local websites to collaborate and create something together that can help merge the two audiences.
You need to be able to go out of your comfort zone to see what will work for your brand and what will have the most traction when you release new content online and how that will effect your in person traffic to your storefront.
Using Mobile Internet Growth
It’s very important that you pay attention to not only your online presence as a whole but also your mobile presence as well. By making sure your website and blogs work well on mobile devices while also making sure the quality is still there, is very important if you want to maintain your brand’s image.
Just because your website looks great on a computer doesn’t mean that it will look great on a phone. You need to make sure that your online content is fluid and can work well on any device without any problem. Work with a designer to create a well designed and sleek website for mobile phones or even create an app that customers can use.
This kind of online content, especially when talking about an app will not only boost local SEO, but it will also help connect your online audience to the real world, bringing them to your storefront, especially if you offer in store discounts from the app!
Better ROI
When you utilize local SEO, you’ll be making sure that your return on investment is priority without creating waste from local newspapers or direct mail. This will help cut down on costs and will also help you reach more individuals in the community.
Claiming Google My Business Listing
Just like we mentioned above with the best ways to advertise, did you know up to 44% of individuals have claimed their Google My Business listing, that’s not even half! If you go out of your way to claim your business, you’ll show up more in searches aimed towards local businesses.
This is very important for online marketing and it will also make you stand apart from the competition! Keep this in mind when you start utilizing the online space, because it’s key if you want your local business to be above the rest, especially if there is a ton of competition in your local area.
Plus, this listing is absolutely free as well! This is available for any business in the area, all you need to do is claim it to skyrocket your business to the top of the search results.
Conclusion
Local SEO doesn’t have to be some kind of mystery. You don’t have to default to thinking that because you’re a business with a brick and mortar store, that doesn’t mean you can’t have an online presence as well. Because in reality, it’s best if you have both to help balance your audience and support.
Local SEO is easy to learn and incorporate into your brand, it helps to promote products and services and at the end of the day, your audience will appreciate having more ways to interact with what you have to offer.
What ways to increase your local SEO ranking will you incorporate into you brand?
My name is Irina, I am a certified advertising specialist, a journalist and an experienced blogger. My blog is my love, my hobby and my life.
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