It doesn’t matter whether the business you own is a small one or a large one, as long as you employ Web traffic to help you with your sales or marketing, you cannot underestimate the need to either get some amount of knowledge about Search Engine Optimization (SEO), or perhaps recruiting someone who does. This would indeed be instrumental to you fetching yourself enough traffic on your website so you can expand your business.
Fine, your company may look very attractive and juicy with all of it’s multimedia sizzle, but if it’s not witnessing the steady generation of traffic and attracting it’s targeted visitors or audience, then it would not only lack it’s essence, it would also have an unwanted impact on how much revenue you make. In other words, lack of traffic can lead to inability to reach targeted audience and thus can lead to a drop in sales or number of people reached.
If you, however, succumb to the reality that there’s need to employ the expertise of an experienced SEO Consultants but you don’t know how to go about it, or you don’t know how to identify an ideally experienced one, this article would be of great assistance to your quest because we have summed up 6 very helpful tips on how you can identify them. They are listed below:
- Years of SEO Experience
It’s very possible for anyone to set up an ‘SEO Company‘ and then regard themselves as experts in that line of business. However, this doesn’t directly translate to them knowing what they’re doing because there are quite a number of steps to climb if anyone is aiming to reach that level and if those steps are not taken then such individual cannot be tagged experts.
In true essence, whatever website you own requires a separate SEO tactic to succeed and this can only be recognized by truly experienced SEO Consultants. Merely looking at the website, these experts should know what steps to take to make it come alive or to make it much more exciting, efficient and very effective. If anyone claims to be a professionally experienced SEO personnel and cannot do this, then their credibility should be questioned.
- How Much They Understand All Three SEO Levels
All highly-experienced SEO Consultants should have concrete knowledge of the three tiers of Search Engine Optimization. The tiers are:
- Technical Level – This entails the structure of a website which of course determines how much ease or difficulty would be encountered by search engines to find their way to your content.
- On-page Optimization – This level has to do with the use of elements as keywords and HTML tags in various ways that are pivotal to the increase of search engine traffic to your website.
- Off-page Optimization – This is the level that has to do with how well links are being built.
The success of the strategies that would be employed is going to be determined by how much knowledge of these three categories the SEO experts have attained and if you really want a pacy and steady progress, you should ensure they have all three.
- A Proven Track Record of SEO Success
No SEO Consultant should just pop up from the blues and try to compel you to believe they’ve had successful achievements in the past if they are unable to prove it. One of the easiest ways you can be sure they’ve had a track of success is by finding out which company(ies) they’ve worked with before and how much impact they made. This would help you have a grasp of what to expect from them too.
- Should Be Capable Enough To Fit Into Your Company’s Culture
SEO experts have sheer versatility and prowess when it comes to key departments in companies such as IT, marketing, customer service, analytics, and sales departments. They should have the ability to mix up well and adapt to the cultures and norms of the company and also have a commendable working relationship with members of these teams. If they are unable to do this, it would be a very dirty stain on the progress of the organization.
- They Must Have A Clear Passion To Get Things Done
One very good and easily noticeable trait of good SEO Consultants is that they are always eager to get things done very efficiently and effectively. They always develop ideas to bypass challenges and channel their passion to the progress of the organization while also making sure that they do not develop overzealousness which can impede the progress they are working to achieve.
- They Must Excellently Skillful In Communicating
An SEO needs to be well equipped with the art of being a skillful communicator. The is essential because they have to communicate their opinions, ideas, techniques, plans and decisions with so much clarity to other members of the organization. They need communication immensely because it’s impossible that they work as lone wolfs when there should be uniformity and collectiveness in the company in the quest to attain progress.
In conclusion, there of course might be other qualities experienced SEO Consultants should possess but these ones listed above are the highly important ones. Once they possess all of these six, you should be rest assured that you’ve got the right person for the job.