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Q) Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?
a) Online advertising is always less expensive than traditional media
b) Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
d) Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
e) Traditional media generates exposure, but online advertising campaign can guarantee sales