You might not be aware of this but having a solid social media strategy and executing it perfectly will help your website’s SEO. A strong social media presence could lead to more organic traffic to your website, many of whom will become leads and eventually buy from you.
- Profile and Copy
Keywords play a big role when it comes to spreading brand awareness on social media. Just as your port of call on the internet is your website, your home on any social media website is your profile.
To make your profile visible to your target market, you must find creative ways to include important industry keywords in your profile. Whether it is the bio, summary, links or headline, finding a way to include the appropriate keywords in your copy will help your social media profile stand out. It will also make it a lot easier for prospects to find you when they are looking for your services or products.
The same thing goes for your social media posts. After all, the power of content lies in its ability to affect people. When your target market can’t see your content, then your content is ineffective. No matter how great your content is, without proper distribution, it is crippled.
To get your social media posts out to your intended audience, you need to use a wide range of keywords that your audience is interested in. After carefully selecting your keywords, use them as topics to create social media copies.
Unlike the approach for your profile, there is a lot more freedom when it comes to choosing keywords. So make use of such an opportunity to reach more people.
If you are not sure about how you can find the right keywords and phrases to use on your social media posts, consider partnering with SEO experts such as Premier SEO Ninjas. Even if you want to go local like Minneapolis SEO: Premier SEO Ninjas will help you achieve your goals.
2) Posts and Backlinks
Now it is one thing to create content and another to create something that is worth linking to. Yes, if your social media posts are good enough, people will reference them when they create their own content.
Having backlinks to your social media posts can increase your authority with search engines, which in turn increases your website’s SEO. So, the question is: how you can create content that is worth being referenced by other content creators? Well, you need to create content that adds value to your audience.
When people are online, they are searching for sources of entertainment or remedies to their pains. So, to get people to care about your social media posts, you must put the problems they are facing and solutions in the content you create. That combined with the relevant keywords would not only expose your content to your target audience but also make them click on any links that lead to your website.
One way of building brand awareness on social media is to have your target audience interact with your content.
After creating content on social media and adding keywords to increase its visibility, you need to utilize Call to Action phrases to encourage your audience to interact with the content. Asking them to take certain actions like sharing, liking, or commenting on your posts (depending on what they feel) can help your business in many ways.
To begin with, you get to feel the pulse of your market, which you can leverage to produce helpful content for your audience. Additionally, having an audience that interacts with your content increases your brand awareness. All these lead to more quality website traffic and in turn better SEO.
It isn’t enough to have raving fans and customers on social media who interact with your content. You also have to engage them in conversations as well. It is only through engagement that we create actual relationships with our target audience. After all, that is what social media is all about.
You see, the opportunities that arise from this tight relationship between business and customers are indeed endless. Not only will your website’s SEO grow, but actual sales will increase as well. Your sales team would have an easy ride getting warm leads who will easily convert to customers. This is because they have established a relationship with you as a business by engaging with them on social media.
If you aren’t getting much social media impressions or engagement, you can team up with content creators who are good at creating content that engages social media users. These are people who are familiar with your target audience and influencers your target market can trust. Collaborate with them to create content that would increase your brand presence by exposing you to new audiences that are a market fit for your product.
Another way to increase social media engagement is to put social media share buttons on your web content like blog posts. You see, on social media, ideas are shared from one profile to another. Often times, people seek metrics to know how valuable an idea or profile is. This is why many covert the blue checkmark of authenticity. Most expect that anyone who has that mark is someone of importance who should be listened to.
Same goes with content. If people see a blog post with thousands of social media shares, they would be forced to pay closer attention to it. And if the blog post is helpful as the social media share buttons suggest, they themselves will also share it with acquaintances, friends, and family.
Finally, it is important to remember that none of these steps will work if you do not post frequently and consistently. One dirty little secret about getting results online is that size does matter. The more you blog, the better, and the more you post on social media, the better you get at it and the more results you get.