Vivian owns an art supply shop and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimise the performance of her painting products?

a) Subdivide the product group and move budget allocation to the best performing products

b) Add promotional text that says “Best selling” to the ad group

c) Increase the maximum cost-per-click (max. CPC) bid for all products

d) Update the inventory by removing certain products

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