Content marketing and search engine optimization have become synonymous over the past few years. However, it was not until recently that social media marketing emerged as entity that has been clubbed together with SEO. In fact, if you are looking to make the most of your search engine optimization strategies, then social media is the one thing that you need to focus greatly upon. In fact, over the years social media has emerged as an integral part of the building your brand and come out on top in the search results.

If you are wondering how you can use social media, then here are some tips that can definitely help – 

• Get them to follow you

More the number of followers you have on your social media platforms, higher will be your domain authority. And, that’s something that plays a great role in Google rankings as Google takes it into consideration for domain authority. So, if you want Google to notice you in its search results, then the first thing you need to do is build your fan- following by posting regularly, creating posts which are interesting and engaging your audience. Not just that interacting with them directly and responding to their comments is something that can be an added help.

PS – don’t use spam accounts as Google can tell when your following is real and when it’s spammed.

• Share as much as you can

Not only is social media a great place to get people to know about your business and get them to follow you, it is also the perfect chance to extend the spread of your content. By sharing with your followers, you can get your blog post in front of thousands of new eyes. This will not only get you more attention, but at the same time earn more traffic to your website as well. And, if you spend some time optimizing your posts according to Google algorithms, then you have the greatest chance of them showing up in the search results.

• Engage within your niche 

This is the best shot for businesses looking to target local searches. You must go ahead and look for businesses from the same niche and try to engage with them. This is going to be a two way barter; as both the parties can benefit from each other to help each other grow the audience. Why it becomes o important? Well, the fact that Google will learn to associate you with them once it sees you engaging with other brands. This in turn will enhance the business relevance in the search results. 

With these simple steps, you not only can incorporate social media into your business marketing strategies, but at the same time use it as a great way to boost your search engine rankings as well. And, that’s something you are looking to achieve with search engine optimization. 

So, what are you waiting for? Begin your research work and start with the implementation of these tips.