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If you want to grow your site traffic, just creating content and sharing it on social media doesn’t create many values to your effort. In fact, content creation is just one side of your traffic exercise. Sharing it on the right platforms and at the right time, which we call content marketing, forms another side of the content success.
Though you do two parts perfectly (without using any tools), you may not get the expected success because of the increased competition. But if you leverage some fine-tuned content marketing apps to do the same, the outcome could be above your expectations.
You can leverage apps for content creation, to automate content distribution and to add editorial calendar, and make content marketing more profitable.
One of the key advantages of using apps is they collect more accurate data from visitors that enables better personalization of features for content creation.If you want to achieve the maximum ROI on content creation, you have to use apps.
Key Benefits of Content Marketing Apps
- Apps make it easier for visitors to consume important pieces of data
- Apps allow you to build your content marketing plan to suit your target audience
- Apps help to revamp your content into top-notch content that bring traffic and leads
3 Top Content Marketing Apps
According to AppStorm, “Buffer is the best social networking tool today.”
Buffer allows you to share to Twitter, Facebook, Google+, Instagram, Pinterest and LinkedIn from one place on your schedule. You can add any picture, text or video that you want to share with your Buffer. Your updates will be automatically scheduled or you can even customize the posts.
For example, if you need to share 5 quality articles and 2 funny photos in a day and if you share the same at a time, it might flood your followers. Instead, add all those photos and articles to Buffer and let them get shared on their own on schedule.
Buffer offers you a detailed analysis of each share you do, which includes clicks, retweets, repins, likes, shares, mentions and more
Platforms: Android and iOS
Note: Free plan allows you to connect up to 4 social accounts, and make 10 scheduled posts per profile.
Considering the demand for apps like Buffer, today mobile app development companies are increasingly ardent to develop their own apps similar to Buffer.
The theme of the Pocket app is “read it later”. Generally, small business owners don’t have the time to always read there. They can make well use of Pocket. They can read the saved files (video, article, or link) later on iPhones, iPads, PCs or any mobile device.
In 2012, Save to Pocket was one of the widely hit share buttons that was used by more than 10,000 developers and produced more than1,000,000 saves.
Platforms: Android and iOS
- Hemingway App
Hemingway App is focused on improving the quality of content. This desktop app highlights common errors in weak writing. Apart from identifying problems in your writing, the app also groups errors into different categories, so you can easily make changes with the recommendation provided.
Some errors that app rectifies are:
- Hard sentences
- Very hard sentences
- Unnecessary adverbs
- Unfamiliar phrase
- Passive voice
Hemingway App may not increase your site traffic directly, but by improving the readability of content and making it user-friendly, it helps you increase your search and social media traffic.
Platforms: Mac and Windows
I hope you got some information-rich content from my side. In case if you have a plan to develop a similar app(s), it is recommended to collaborate with an experienced mobile app development company that can turn your idea into a reality.
Varalakshmi, an experienced content writer working in a mobile app development company in Dubai. I like to write content based on technology, startups and the latest technological innovations that people like to know and share with others.