TikTok Marketing

TikTok Marketing 101: How To Advertise To The Next Generation

The strength of the user-generated content is available for both teens and tweens who have been paired up with AR. Thus the TikTok is a creative platform with plenty of options to become a consistent storyteller in this digital era. Are you ready to try out the SMW+, which is a brand new on-demand live running service for the marketers? Thus, finally, begin your free trial from today to work with the exclusive content!

Presently after three years, TikTok, basically known as Musical.ly, taking onto the picture; this helped to gain the responses from the teens and tweens worldwide. Moreover, the platform has increased its user’s size and range; individually, the TikTok generates about one billion downloads, including 96 million in the U.S. There are about 500 million active users across 150 countries. 

Apart from the lip-syncing from Gen Zers, there are several brands and A-list celebrities, including Nike, Google, Coca-Cola, and Khloe`Kardashian, who are trying to drive the sponsored posts or make ad campaigns on TikTok. From the general community point of view, the TikTok app serves the most significant hub to obtain with the meme content. 

TikTok works with 15-second video clips for people who are unaware of sharing their video clips to the music content, which is licensed from the record labels and artists. Let us get deep into the TikTok advertising and their marketing possibilities by moving with their interface.

How to Set up a TikTok account?

Initially, download the TikTok app, where you can search immediately any uploaded video on the platform. Anyways, to upload any video by yourself, you are required to set up your private profile. Some of the essentials for taking out the process:

  • First, set up your account by filling out the phone number, email, or a third party platform like Facebook. 
  • You will be automatically assigned with a first username by the TikTok. If you make use of the contact number, this username will take you to a generic form such as user12345, although giving your email will result in a lot of personalized output.
  • When you’re able to change your username, then click on the icon in the right bottom corner. Then tap the Edit profile along with that interchanging your picture, you can continue to fill out your biography and make your profile video. 

Sharing, searching, and reacting to TikTok:

TikTok is classified into two essential feeds. Firstly, you’ll be shown with the default titled, for you, that consists of algorithmically generated content, which is similar to Instagram’s explore page. 

By moving left, you will be driven to the second of the feeds, following that gathers the uploads from the audience you need to select to follow individually. It can be comedy-based accounts, influencers, however, fits your regular entertainment requirements. 

To assist you in checking your feed, click on a video to prompt the option Not interested that you can then choose to opt-up for that type of content to reach forward. 

Every video you search, you can see the video has got the user’s option to provide with the heart.  Similar to Facebook and Instagram, the video content has the perfect potential to leave them a response comment. The best way to get more visibility for your videos is to make it shareable. Doing so, you not only increase TikTok likes for your video, but you actually take it to the eyes of millions of people; check for the symbol depicting a right-pointing arrow. 

Ultimately, to check a particular song that is being played in a TikTok, check for the design of a spinning record with music notes originating from it. Clicking this will show you the artist, track name as well as other TikTok, which features the song. 

Filming and Sharing Your Private TikTok:

Let us walk through the steps for the recording and sharing your private TikTok videos. 

You can record, choose the plus sign at the bottom of the screen. It will open the camera and show the red record button, similar to the recording Snapchat video.

You can also choose a 15-second limit or even shoot multiple video clips and string them all together up to 60-seconds of complete recording. 

Duets and Video reactions, AR Combination:

Apart from music, the TikTok provides enormous of AR effects that are reached by choosing the Effects. This consists of the filters with animals like cats and dogs that are designed for human beings. 

Moreover, the Beauty option will provide you with a group of choices for developing your appearance, such as removing the dark circles under the eyes. 

Additionally, with filters, there comes a duet option that makes the possibility to post your own video along with another video. Moreover, you can also react to someone’s TikTok video using a reaction by allowing an utterly interactive mode to communicate over the text responses or make several reactions like a thumbs down or thumbs up. 

What are the TikTok challenges?

Challenges are made to bring the TikTok users altogether through a phase of happy competition for their brands, where they can be highlighted and entertained for successful outcomes. 

Say, for instance, If a brand runs a hashtag challenge, like #LikeAnAmericanIdol this year by motivating the users to share their singing ability. As of this past March, approximately 25 million users posted their videos with their hashtag showing the interest and participation. Individually, Chipotle made a partnership with a TikTok influencer for the #Chipotle Lid Flip challenge looking at this if the users could resonate a trick by using the flipping if bowl’s lid.  

The campaign received almost 110,000 video submissions from the fan following.  However, this resonates with brands. They are the experimental methods to study from the community, how they are engaging with and sharing, and then finding the ideas for their audience to get involved most authentically.

Responding to the creative chances for the marketers and brands and what makes them get gathered to implement to use, TikTok’s Vice President, Mr. Blake Chandlee, shared recently at Advertising week that there is an original point. He also highlighted how the platform is different in those challenges marketers to generate something that they can’t just resonate on other competitor platforms.