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The very nature of Search Engine Optimization or SEO is dynamic. With the updates that Google makes in its algorithm every year, the technique to stay on the top of the search page also changes. Key Words plays an important role for both SEO as well as for your business.
But, SEO is very different from SEM or Search Engine Marketing. In case of SEM, you need to pay for the ads for it to appear on the top of the search result page. But, one cannot deny the fact that SEM is very important for increasing your SEO.
With a highly competitive business market, it is very essential to have a good SEO strategy to be a high competitor in the business world.
Here are a few things you need to note down for enhancing your business.
Your Website should be Mobile Friendly
Gone are the days, when people used to surf only through their personal computers. Now, the trend is to search any information through smartphones. According to a study released by google, people spend around 15 hours per week researching on their smartphones.
Hence, for your business to do well, you need to be on top of the google search page.
If your website is not smartphone friendly, it will take time to load. Who loves waiting for a slow page? Hence, the consumer will move on. If your website is not at all supported by smartphones, what are you waiting for? Update it.
Also, remember that after your website updates, it should not have any negative impact on the loading in a smartphone.
A Good Content will Promote your website
People are running after good content just to increase their SEO. The content in your website should have quality rather than quantity. Using the keywords in a good SEO strategic manner will be beneficial for the website. Also, keep in mind, even if you have a very good SEO strategy, but the content cannot market your business thoroughly, then it is of no use. So, focusing on the quality of the content is necessary.
A Good Backlinking is necessary
Your website should have some good links which will in turn lead to an informative page. Generally these pages are reputable ones like some government websites or any good information providing pages and even to social media pages. The more your website contains good links, the more the SEO will increase.
Have a Look at Your competitor’s SEO strategy
Though many people avoid this, but it is always better to look at the SEO strategy that your competitor is using. Explore there keywords, have a look at the keywords they are using and also focus on the backlinks they have put on their website. Analyze the quality of the backlinks that you see on their website. This will help you to analyze your SEO strategy and where it stands in the business world.
Focus on Voice Search content
Nowadays, almost all smartphones and tablets comes with voice search feature. This is generally beneficial for those, who are driving or doing multi-tasks. So, make sure your website is easily found by using long tail keywords on voice search. In other words, your website should support voice search. It comes within a good SEO strategy.
Local SEO is very important
Local SEO is becoming important day by day. Google, bing and yahoo provides search results based on your location. Hence, it is necessary to have your business location and address. So, make sure your content has keywords related to location, to stay ahead in the business game in 2016.
Therefore the bottomline is to be prominent in the business world in 2016, you need to have a good SEO strategy. Along with a good SEO strategy, a good SEM is also required to enhance your SEO.