Q) Target CPA bidding can help drive conversions by using your conversion history and

Answer:

a) cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

b) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely

c) cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

d) cost-per-click (CPC) goals to raise your bid when a conversion is more likely