Over the last few years, social media has emerged as a powerful platform for recruitment and plays a significant role in quick and quality hires. According to a survey, almost 80% of job seekers use social media for new and interesting employment opportunities.

However, not all recruiters are able to make full use of this wonderful platform because of some mistakes that actually kill their social sourcing efforts. Following are the social recruiting mistakes that you must avoid in order to get most out of it-

1. No Social Media Strategy

Using social media for recruiting without any predefined strategy and goals is a common mistake that can kill your valuable efforts. Therefore, it is important for you to have a clear strategy that which are your targeted social media platforms and what approach you will be following to get candidates engaged.

2. Not Establishing Authentic Connections

One of the biggest challenges that recruiters face in social sourcing is establishing authentic connections with the targeted candidates. This is because it requires patience and many recruiters get demotivated with no instant results. Hence, it is important to establish real connections with the candidates that will become handy whenever the need of quality talent occurs.

3. No Defined Audience

Not knowing the targeted audience is another common mistake that costs recruiters big time. To ensure effective social sourcing, it is vital to know the type of professionals and industry you are looking for. On the other hand, you should also do competitor research to make sure that you target the right candidates.

4. Meaningless Social Media Profiles

Many recruiters commit the mistake of leaving their social profile meaningless and do nothing more than job posts. It clearly depicts the wrong image among the candidates and they consider such job offers are not authentic or are not promising. Thus, it is essential for recruiters to enrich their social profiles for relevant content, pictures, videos, etc.