Shopping Advertising Certification Answers Questions

Shopping Advertising Certification Answers Questions


	Sally is promoting her online store that sells vintage goods and custom artwork. what does she need to include for unique product identifiers?
	Product groups are eligible for the bid simulator:
	You would choose to advertise on the Google Search Network if you wanted to:
	Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
	Product Listing Ads can be targeted to:
	Which is a reason why Annie’s Google Merchant Center account would get suspended?
	How are product groups used in Shopping campaigns?
	Suzie owns an clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
	You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimisation opportunities?
	Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?
	How should Chris estimate how a different bid amount would impact his shop’s online traffic?
	You should use multiple ad groups when you want to:
	Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
	How can Helen provide free delivery for a small group of promotional products?
	Vivian owns an art supply shop and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimise the performance of her painting products?
	Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
	Shopping campaigns use:
	Campaign priority should be used when:
	What’s the best way to indicate in a feed that a product is on sale for a limited time?
	Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
	Which AdWords campaign settings should Sarah choose in order to sell products to London residents only?
	According to Google Shopping Policies, what can be included in promotional text?
	What should Brian take into account when optimising the ‘title’ attribute for his new line of bicycles?
	Merchants use Google Merchant Center for which purpose?
	Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
	Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid?
	Which is a required attribute when submitting a product to Google Merchant Centre?
	Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
	What information do you need to enter in Google Merchant Center to create a Shopping campaign?
	Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
	What is a best practice to reduce the processing time of a new feed?
	Which devices can Product Listing Ads appear on?
	When preparing to submit a new data feed, you should:
	What does impression share indicate about a product group?
	The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
	To maintain an active data feed, you must update the feed every:
	Matt is preparing for his shop’s big holiday sale. What should Matt do to make sure that the products that are on sale are organised on Google Shopping?
	In Google Merchant Center, a target country is the country where:
	Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
	In order to offer products in different countries, you should:
	Google Merchant Center can be used to:
	For a Shopping campaign, you can use AdWords to:
	Custom labels can be a great way for you to:
	Which email contact does Google use to notify merchants about account warnings?
	Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
	Enhanced cost-per-click (ECPC) bidding should be used to:
	If a product doesn’t have an image available, you should:
	To subdivide products in Shopping campaigns using your own set product structure, you should use:
	You can use campaign priority to:
	How can you lose your claimed URL?
	Which can you sell on Google Shopping?
	Google Merchant Center is used to:
	At which level can you add promotional text to Product Listing Ads?
	May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
	If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
	Why can’t Ellen see any benchmark data for her new Shopping campaign?
	Google Merchant Center is used for:
	You can use custom labels in a product data feed to:
	Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:
	When creating a file to upload to Merchant Centre, what format is accepted?
	What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
	Ben is creating product images. A common best practice is to:
	Why is it a best practice to set a bid for the “everything else in all products” product group?
	Product Listing Ads should be used for:

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