SEO

How to Optimize Your Website and Content for Google’s RankBrain Algorithm

If your task is to generate amazing content for your target audience, that’s great. Yet, you shouldn’t forget about optimizing your content for Google so you can rank higher in the SERPs. It requires hard work and a lot of persistence. Like many other businesses, you might rely on Google. Considering that Google’s always changing …

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9 Myths and Misconceptions People Have About Link Building

Link building has been one of the strongest strategies to improve one’s ranking on search engines. However, back when SEO was being introduced, there were fewer rules and penalties to worry about. The introduction of Google’s Penguin update has changed the way Google views link building. There is no doubt that link building can be …

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Paid Search and SEO

Using Paid Search and SEO Together: Ways That You Should Be Aware Of

SEO and paid search are responsible for working in several ways of getting visitors to the business website. Paid search is capable of building immediate results but it is also expensive. On the other hand, search engine optimization is almost free of cost but the efforts of optimization can undoubtedly take a lot of time …

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