You feel exhaust initially. And the same you feel excite when you see you in the first page of Google after a months of rock-breaking efforts.
But when the same ranking goes invisible, you may go into frustration. Undoubtedly, it is not just the case of you or any SEO, each and every SEO comes across this kind of drought. Even I also had the same in the last year, but went into a deep research and put myself into relentless efforts. Today our site fugenx.com is ranking in the first page for all major keywords, including mobile app Development Company Delhi, for which FuGenX ranks at the 4th place.
Below is what I did to bring back those keywords to top ranking from the disaster.
Fruitful Tips to Bring Back Your Ranking
Analyze the drop
Before you take actions to bring back yourranking, sit for hours to dig out reasons for the drop. First check for your site for the targeted keywords and see where you are.
Here are some probable reasons for drop in the ranking:
Google Penalty
In most cases, penalty could be the reason behind massive drop.
Most webmasters think they are not deserved for any penalty, but unfortunately there is a bunch of reasons that hit back them. Check, have you been hit back.
Find a list of possible reasons at blog.kissmetrics.com/penalized-by-google and see which one fired back you, and take actions to fix them.
Even though you have not done any mistakes that are on the list, you could still have got a penalty.
The complex Google algorithm considers hundreds of factors to decide your eligibility for ranking. Today you might not be penalized, but tomorrow you might be.
In fact, there are two types of penalties: manual and algorithmic.
Image credit: Slideshare.net
Manual penalties are given out by Google’s webspam team when they come to know about suspicious activity.
This could be the affect of unnatural links or someone could have reported against you regarding spam practices.
If you’ve hit by a manual penalty, you should have notified in Google Webmaster Tools about the same.
The other type of penalty is algorithmic penalty. These penalties are tougher to know as there is no notification from Google’s end or from not any perfect source.
You can know about Google’s most important algorithms in the page at the below link:
quicksprout.com/2015/09/02/the-complete-guide-to-google-penalties-both-manual-and-algorithmic/
See what wrongs you have done knowingly or knowingly.
Check for Google’s new algorithm updates at the below link:
moz.com/google-algorithm-change
If you find any penalties, take quick actions to fix them.
To be updated about new penalties, follow Gary Illyes (webmaster trends analyst), John Mueller (Webmaster Trends Analyst at Google), and Google Webmasters on Twitter.
You can ask Gary and John questions directly and get it answered.
You can even find direct solutions for some common penalties in the page at the below link:
blog.kissmetrics.com/recover-from-any-google-penalty/
Link problems
Don’t think you won’t rank not just because of you don’t have more strong links. Even weak links can affect your ranking asa silent killer.
Check your website at the tool in the below link to see types of links you have.
linksmanagement.com/types-backlinks/
Thenafter, conduct a link audit of your site. You can find easy steps to do it at neilpatel.com/blog/link-audit/
Use a backlink analysis tool like SEMrush Backlink Checker to know aboutyour bad links.
Contact the sites who have your bad links and nicely ask them to remove them. In case if that has not worked, use Google’s Disavow tool to do the same.
I have found that 90% of the time, you can find out bad links by conducting a backlink audit.
Yourlink profile may look good, but there could be still problems in links. That may not beabout bad links, but may be about lost links. How and where you lose links?
Your bothinternal and external links can disappear. Losing externallinks may not be in your hand, but internal links are. Yep, you lose internal links for various reasons – when you relaunch, rebrand, or redesign your site. Why does this happen? It might be because of redirects and transitions. Let’s see first what transition is.
If you delete an old blog post, then that link will weaken your internal linking structure. So check for such links and fix them.
Another key reason for losing links is faulty redirect.This often happens with 301 redirects. Lots of SEOs assume that 301 redirect will always work as it is abelieved as a permanent redirect.
Indeed, it doesn’t.
If you get a new domain for an expired domain and try to redirect, it could cause a major loss in traffic since the 301s will no longer work.
And also check for broken links and fix them.
As I told you above, external links are not in your hand, but you still put an effort to save or regain as mush as lost external links.
Ask the site owners politely to relink your pages to their pages. If it doesn’t bring fruits, write it off as a loss. Get charged to create more quality links.
Improve design specifications
Mobile-first design is one of the most important capabilities for any site to impress Google. And also user experience, and speed matter a lot in SEO.
47% of customers expect a page to load in 2 seconds or less. See you’re good in that or not.
Conclusion:
Hope you’ve got a deep understanding about possible loopholes in your site. This strategy not just helped companies in one niche, but also all sorts of companies, particularly top app design companies, travel companies, and e-commerce brands to bring back their rankings.
Author Bio:
Varalakshmi, an experienced content writer working in a
mobile app development company in India. I like to write content based on technology, startups and latest technological innovations that people like to know and share with others.