When it comes to the e-commerce market, you can’t afford to be an afterthought. The competition is stiff, and your customers are looking for your product or service on Google before they even consider buying it from another retailer. If you want to win over this competitive crowd with good SEO practices and strategies, read on!
1. Conduct a site audit
A site audit is a process of analyzing your website and identifying the problems. It helps you to understand your website and its performance so that you can make changes for better performance. Site audits are essential for every business as it helps them to identify their weaknesses and improve them, thereby improving their chances of earning more traffic from search engines. The following points will help you in conducting an effective site audit:
- A good place to start is by looking at the structure of your website from an SEO perspective, which means that you need to think about how search engines read content on the page, how they index URLs (or links), what kind of content is on each page (text versus images), etcetera.
- Try out different combinations like adding keywords in headings, changing meta descriptions, making sure images have alt tags, creating relevant titles for internal pages as well as external links, etc. Anything that could potentially increase visibility within search results!
2. Have a proper eCommerce keyword strategy
The next tip is to make sure that you have a proper eCommerce keyword strategy. This is something that many people seem to skip over when they’re building their websites, but it’s the most important thing you can do to increase sales and conversions.
So what exactly is an eCommerce keyword strategy? Well, it’s basically just a way of finding the right keywords that your potential customers are searching for on Google or other search engines. When someone searches for “shoes”, they might also be looking for “men’s shoes”. So whenever someone searches for “men’s shoes”, you want your page of results to show up in front of them so you can convert them into customers!
3. Structure your website appropriately
To ensure that SEO is effective on your site, structure it appropriately. This means using a sitemap to help search engines crawl your site, making sure you have a clear navigation structure, and using headings and subheadings to break up content. While this may seem like common sense (and it is), these are all things that many eCommerce websites don’t put much thought into!
4. Index the pages effectively
You can’t expect search engines to know about every page on your site without telling them about it. And even when you do tell them about a page, if they don’t have access to the content on that page then it’s not going to help you improve your rankings.
SEO indexing is the first step in improving your website’s visibility in search engines. This can be done by using HTML or XHTML tags which allows crawlers like Googlebot and Bingbot to scan through your website and gather information in order for them to crawl efficiently.
5. Research your competitors to win over them
First, you need to understand the keywords your competitors are targeting. The easiest way to do this is by using the Google AdWords Keyword Planner tool. Next, you need to understand their content strategy and link-building strategies.
You can find out this information by using SEO tools such as Ahrefs or SEMrush and then use Buzzsumo to see what kind of articles they share on social media (you can also check their top pages in Search Console). Finally, if you want more details about your competitors’ social media presence and Facebook ads performance, you should use Social Crawlytics (this tool will show all sorts of data related to each post shared on Facebook).
6. Optimize the right pages for better visibility
You should optimize the right pages for better visibility. This will help your customers to find their desired products easily and quickly. To do so, you need to use internal links (links from one page of your website to another one on the same site), keywords in the title, description, and alt attributes of images and include keywords in the URL itself (URL structure is also important), use keywords in the alt text of images and finally add them into page titles as well as meta descriptions.
7. Correct any on-page issues that can limit your page’s visibility in SERPs.
If you’re looking to increase your eCommerce store’s organic traffic, you should make sure it has all the right elements in place. This includes having:
- Quality content that is relevant and useful to customers
- Optimized pages for mobile devices, including responsive design and proper markup
- A fast site that loads quickly on all devices, including for mobile users in emerging markets like India where slow-loading sites can be a deal-breaker for shoppers
- Secure pages (so users don’t have to worry about their information being stolen)
8. Use internal links
Internal links are the bread and butter of SEO. They’re what help users navigate your website, find the information they need, and (hopefully) make a purchase.
Internal links can come in many different forms:
- Links to internal pages on your site. These are like footnotes or endnotes that link back to the page you’re currently browsing. They can be used to provide context for what you’re reading, as well as point people towards other related information or products on your site.
- Links from within product descriptions and product names themselves, so that if someone searches for “leather jacket,” they’ll see your leather jacket pop up in search results—and hopefully click through to buy it!