Q) Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

a) Increase the budget cap of the campaign

b) Increase the maximum cost per click (max. CPC) for all product groups

c) Lower the maximum cost per click (max. CPC) for all product groups

d) Remove underperforming items from the inventory