If you want to have better SEO results, you will need to write SEO optimized articles. This will literally and really help you to create a site that is unique and meet the demands of your users. You will be able to provide them with better and proven solutions that will be dynamic as well.
There are few rules and steps to follow and it all start with a proper and thorough research because without research you will simply be shooting in the dark and will not be able to make a difference for you, your site and for your clients.
When you research, make sure that you focus on a few specific things such as:
- The specific keyword to target
- The length of the article
- The type and topic of the article and
- The existing articles on the same topic to analyze the outline.
There are several useful tools that you can use for this matter such as SEMRUSH. Such a planned research approach will help you to optimize the keyword and write more meaningful content.
The type of content to choose is very important to put the target keyword in Google search. It will also help you to meet the requirements of Google as it looks for specific types of articles for its search queries.
Length of the article
Once you have decided the type of article to write you must now focus on the length of the articles. It must be comprehensive and precise. It may be short and brief or may be along one but at no cost it should contain any fluff, redundant elements or anything that is not wanted by Google.
Once again, there are lots of free tools that you can use such as SEO Rambler for this matter. These tools will help you:
- To find out the common length of articles that are similar to yours and are ranking well as far as your target keyword is concerned.
- It will also give you a clear and proper idea of the length of your article and stand a better chance to rank high on the first page.
If you research on the SEO word limit you will see that on an average the first page word limit for a specific target keyword is around 2445 and average for the top three pages is around 3576. This means, you can consider at least 3600 plus words should be ideal for an SEO optimized article.
Creating an outline
Now you are ready with your topic, the word count and the type of article to write. Your next focus should be on creating an outline. For this you will have to:
- Analyze the top ten results for your target keyword
- Pick the relevant questions that people may ask while reading the article and
- Consider the article intent so that you can answer these questions through your article.
This is the smartest way to start writing your SEO optimized content and to answers search queries that people as well as Google are looking for.
Writing the article
Alright, now you are ready to start writing. In order to stay relevant and optimize your article you can use WordPress as your content management system. This will help you to stick to the rules for writing a better article.
Consider the title of your article first. Ideally, there are two types of titles you should consider, post title and post Meta title. Both of these are important and must be different from each other.
- Post title refers to how a reader sees the title of the post on your website and
- Post Meta title refers to how the search engines show your post in its search results.
However, if you do not use a specific Meta title in your article, as per the SEO settings the post title of your website will be considered as its Meta title. In order to make both your titles good and effective you must use your target keywords in the Meta title and keep your post title within 66 characters.
Post Meta description:
For every WordPress SEO plugin, it is important to add a Meta description to the post as it plays a significant part in search engine ranking. When you think of a Meta description for your blog post as a sales copy make sure that it is within 156 characters and include your target keywords in it. This will help you to create a better description that will be ‘seductive’ enough to the users to click on it. By driving the maximum amount of traffic to your site the post Meta descriptions will help in your SEO rankings.
Image Alt attribute:
Follow the experts such as SeoMarketer.com.au and include this attribute to your post. This will also help you in a great way to improve your SEO results. As you may know Google cannot read images directly. It uses your text to recognize an image.
That means you will have to give proper names to your images so that the search engines can understand what the image is about. When you do so make sure that:
- You do not commit the commonly made mistake of uploading your images with names such as image001.jpg and
- You keep the name of the relevant to the image itself so that it is well targeted.
This will ensure that when people search for a specific image at Google Image Search, they will find the image that you have put in your blog posts.
You can manually add image alt attributes while uploading your image but make sure that you use your target keywords in your image anchor text as well as when you name your image.
Last but not least, make sure that you interlink your anchor text so that the readers stick to your site for a longer time. It will also ensure that the search engine can re-crawl to your old posts. Such back links will ensure better navigability of your website and reduce the bounce rate to ensure better SEO results.