Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.

Q) Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.

 

  • Performance Planner leverages machine learning for forecasting.
  • Performance Planner forecasting is powered by billions of Google searches conducted each week.
  • Performance Planner integrates with other budgeting software, such as QuickBooks.
  • Performance Planner is free to use with any merchant-hosted storefront.
  • Performance Planner will help her identify funds from other operational budgets to allocate to marketing.