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When starting your blog, you are always very excited and you want to produce more and more content. When you’re bilingual, you might want to start writing and creating content in both languages and you truly believe that this might work to your advantage since you will be able to attract people who speak both languages.
While this can really work out for you, you will need to keep in mind that you might need some help in order to achieve your goals. Running a multilingual blog might be a little bit more demanding than you might imagine. Here are some things you should keep in mind in order to make it truly successful.
Making the time to write for all the languages
When writing for a multilingual blog, the very first thing you need to keep in mind is how you organize your content. While there are topics that you can simply write for one language and then proceed to translate to the others, there will always be a topic which you won’t be able to translate as it will either not be relatable for the natives who speak the other languages or it will simply be too complex to translate because of the many native words and phrases.
This is why you should always make sure to keep the content that you wish to upload organized. The best way to go about this is to use your Google calendar to your advantage and write down the days that you want to be posting and the title of each blog posts you are intending to post.
You can arrange to have days where you will post one article which will be translated into both languages and you can also have a day every week or every other week where you will create a post on different topic for each language.
Not only will this help you keep your content in order and allow you to make time to write for all the languages, but you will also be able to attract more locals and native speakers who will want to keep coming back to your blog each week in order to read something that is relatable and meant specifically for them.
Working only with native translators
One of the things that are important when it comes to running a multilingual blog is online translation services. While it is possible to run a bilingual blog all by yourself, it can become almost impossible to do so when you start putting more languages into the game.
Translation services will allow you to work with professional translators who will not only be native speakers but will also help you organize your content and make sure that you didn’t make any mistakes while writing. When managing more than two languages, it is truly very easy for you to make mistakes while translating. Not only is it impossible for you to know more than a handful of languages well enough to make great translations but you will also not be able to avoid making simple mistakes.
Translation services will help take a huge burden off your shoulders and allow you to get things done a lot faster and with more ease. Not only will you be able to pick writers who you think will be able to work well with your schedule but you will also be able to work with natives who will know the languages well enough for your blog to reach out to all the native speakers in your audience.
This way, you will be able to keep uploading content consistently and not leave any of your chosen languages without any new posts for too long. Translation services will help you keep your blog running and becoming more and more successful as the time goes by.
Hiring and working with professional writers
When you are looking to expand your blog and add even more foreign languages into your page, it is a good idea to start working with more writers. While translation services can surely help you out with translating your existing content into more languages, professional writers will help you create fresh and diverse content in more languages too.
One of the biggest benefits of working with professional writers is that you can save a lot of time on your side when it comes to creating new content. All you’ll have to do is give them a title and description of what you wish for the article to contain and then let them do their job. In order for you to make sure that the person truly is doing a good job, you can always send their finished articles over to your preferred translating service and see if what they wrote is grammatically correct.
A thing to look out for when it comes to working with writers is to make sure that they are native speakers or at least bilingual in the language they will be writing in. This is very important for you as it will save you a lot of money and time and you won’t have to keep correcting their mistakes on an everyday basis. This will also help you keep the status of your company and help your blog look professional and well put together.
Using social media to your advantage
Creating good and consistent content is only one part in owning a successful blog. Another thing that is very helpful and essential when it comes to giving your blog more publicity is to promote your posts through social media. While there are many different social media platforms out there for the world to use, the ones that are usually the most preferred by blog owners are Twitter and Facebook.
Facebook can be a great place to promote your content as you can very easily create a page for your blog where you will only be posting content related to your niche. You can also very easily create polls in order to ask your readers what kind of content they would like to read next and reply to comments within minutes.
Twitter is another platform which is greatly preferred by influencers and bloggers worldwide, as it provides the follower with a very easy way of interacting with the blogger and helps the blogger further spread the message of their blog.
In any case, you should always pick one common language for your social media platforms. If your blog is not big enough just yet, you should probably keep your replies to English and also have some of your writers take over and reply to the rest of your readers who follow your blog for the different languages.
The immediate interaction that social media provides can be a great way for you to make your blog more well-known and to make you look a lot more likeable and approachable. On top of that, people will be able to see just how much time and effort you put into your blog just by taking the time to reply to their requests and messages in their native languages.
Running a multilingual blog can be a lot more fun than you might expect
Even though all these things might seem like a lot of work, running a multilingual blog can truly be a fun and rewarding experience. Not only will you be able to meet people from all around the world and hear a lot of different stories but you will also be able to work with a lot of great professionals who will also have a lot to teach you.
You will only have things to learn and earn through this experience and you will also be able to create a large following in a pretty short amount of time as you will be able to attract people from all sorts of countries and backgrounds. Which languages are you thinking of incorporating into your own blog?
Kristin Savage nourishes, sparks and empowers using the magic of a word. She does her voodoo regularly on the Pick Writers blog and occasionally contributes to other educational platforms. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors.