Do you frequently delve into SEO concepts, tools, and practices? If yes, you will know that links are of immense importance in SEO. According to the expert SEO professionals and digital marketers, links on the sites are close to votes. Google, as well as other search engines, make use of these votes for ranking the web pages in search outcomes. If a web page accumulates more links or votes, the chances of ranking high in search results are more.
It speaks about Google’s algorithm popularity. However, Google goes beyond gaining popularity when it comes to using links. They’ve come up with various ways to utilize links for determining authority and relevance. Questions like “what is a page all about?” and
“is the answer a reliable output matching the search query?” are also important considerations regarding the links.
Every business wants to get high ranks in Google! However, for that doesn’t just depend on the number of votes they get from popular pages. It is also about the authority and relevance those links carry. If you want to rank high in Google and also gain quality domain authority, it is essential to get in touch with an ace SEO agency. To know more about this, you can get in touch with Social Market Way.
However, Google’s laws might become complicated soon. But there are several ways in which you can leverage smart strategies to get quality rankings.
- Anchor text
When everything started, it was PageRank patent that modified the way search engines used to work. There are times when the anchor text in a document might not precisely match the search terms. But just in case the documents have citations from other documents, whose backlinks anchor text or titles, match the search terms, it will get counted as a match. Are you thinking about how to leverage the anchor text for your website SEO? There are endless suggestions on this. Google provides an SEO Starter Guide that lists down the best practices for leveraging anchor text. Some of the useful methods are:
- Keep the anchor text precise with just a few words
- Make use of descriptive anchor text that outlines what the page is all about
- Avert any generic anchor text as well as the off-topic ones
There are a few Google guidelines that suggest overlooking links carrying unrelated anchor text. , on the other hand, other Google patents suggest SEO experts looking at these irrelevant anchor text for extra context. However, you need to stay careful about one thing. As you optimize the anchor text, several SEO experts found that an excess of anything good can cause harm. The natural anchor texts online, usually are varied than being the same.
- Phrase-based indexing
Some SEO experts find this concept a little challenging! It is essential to know and understand that this indexing enables the search engines to improve relevancy on links by searching for the associated phrases. You need to search in the target page as well as in the source. When you have more related phrases, the score is high. Other than ranking the documents depending on the most important links, this indexing enables the search engines to take in less important links also. It also includes the following:
- Off-topic and discounting spam links – For instance, an added spam link in a gambling website that comes from cookie baking website, will get a very less outlink score. As the relevance between the two links is minimal.
- Fighting Google Bombing – Google bombing is a way of getting high ranks for a page for specific phrases, by adding more of the anchor text links, which in most cases are unrelated to the webpage. With phrase related indexing you can put an end to Google bombing. You can score for links that are related as against the original text there on the webpage. It helps you to discount all the pointless links.
Are you thinking how you can make the most of phrase-based indexing? Beyond the generic topic/authority in a page and the anchor text, it is useful to search for links from those webpage’s that have relevant phrases. It helps in internal linking and on-page SEO. Some people also resort to LSI keywords for their on-page optimization. In-Depth keyword research usually offers a starting point for recognizing the related keyword phrases.
- Authority and hub pages
During the initial Google days, SEO experts did find out the way to rank a page depending on its popularity and visibility. Here the Hilltop algorithm worked out well to rank the pages on domain authority. The target got accomplished by searching for “expert” webpage’s that are linked to them.
What is an expert page? Simply put, an expert page gets best defined as a document which gets linked to various other pages, which are topically relevant. When a webpage gets linked to multiple expert pages, then it gets considered to have complete authority on the given topic and has changed for acquiring increasing search engine ranks.
Do you want to know the way to make the most of authority pages for boosting SEO? One of the most common practices that the ace link builders count on is to search for links from the “Resource Pages.” It is typically the Expert/Hub pages that seamlessly link to the useful and relevant sites about the topic. When you score links on these webpage’s, it can help you in many ways. Recognizing Expert/Hub pages might need some research work. Don’t risk your SEO practices. If you are unsure about this, you can count on your SEO agency or professional for guidance and help.
The world of SEO is expanding and changing at a fast pace! Every website wants to rank better and gain increased online visibility, recall value, and high ranks. Increased domain authority is one of the core components that make a website popular in search engines. And procuring relevant links helps to enhance the domain authority. These are three essential aspects you need to check out for link relevance. It is always better to consult an SEO agency than opting in for DIY SEO solutions if you are not a pro.