SEO & Web Service

Google AdWords Fundamentals Exam Questions Google adwords Certification Questions
1 What is a benefit of online advertising with Google AdWords?
2 It is beneficial to create multiple ad groups in order to:
3 An advertiser is focused primarily on direct response, as opposed to branding.

The advertiser should delete keywords from a search campaign if the keywords:

4 What’s one benefit of creating multiple ad groups?
5 Which AdWords settings are specified at the account level?
6 An advertiser wants to increase the Quality Score of a low-performing keyword.

Which approach would you recommend?

7 An advertiser who decides to edit the location targeting of an ad can do this at the:
8 If your campaign is opted into show ads on the Google Display Network,

and your Display Network ads have a lower CTR than your existing search ads

– how will this impact the quality score of your search campaign?

9 An online retail company is based in the United States but ships to customers

all over the world. If this company wants to serve Spanish language ads to Spanish speaking

users, which targeting option should be refined

10 Which method would be recommended for an advertiser who is trying to increase the Quality

 Score of a low-performing keyword?

11 An advertiser wants to achieve the top position in paid search results.

Which recommendations would improve the likelihood of top ad position?

12 To determine which ad language to target to a user, the AdWords system refers to that users:
13 Which budget delivery option is most appropriate for an advertiser who wants

AdWords to distribute ads evenly throughout the day?

14 Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords

like “dark chocolate” and “gourmet chocolate bars.”

If you opted this particular campaign into the Google Display Network, what type of targeting

would automatically be used to determine whether your ads might show?

15 Which line of ad text would be disapproved based on Googles advertising policies?
16 An advertiser wants to allocate additional budget to advertising a new product line.

In order to accomplish this goal, the advertiser should create:

17 How do managed placements on the Display Network work?
18 Adding placements to an ad group
19 Your text ad includes the phrase “Your friend has a crush on you, See more!”.

 Why could your ad be disapproved according to AdWords policies?

20 According to ad policies, what types of words, phrases, or characters can not be

 included in an AdWords text ad?

21 A keyword with very low clickthrough rate (CTR) will usually receive:
22 When resetting a password in AdWords, what should a user keep in mind?
23 Which formula does Google use to rank keyword-targeted ads on Google Search
24 By adding managed placements to a Display Network campaign – you can show your ad:
25 A My Client Center (MCC) account manager wants to grant Standard Access to a linked client.

 Before making this change,

 the account manager should consider that Standard Access users can:

26 In the case of a placement targeted ad on the Google Display Network,

 the Quality Score portion of calculating Ad Rank is based on:

27 What happens when an advertiser sets a daily budget lower than the recommended

amount, using the “Standard” delivery method?

28 The maximum cost-per-click (CPC) bid is the:
29 If an advertiser improves the Quality Score of a keyword, this keyword may:
30 You can use Display Planner to:
31 When sitelinks are set at both the campaign and ad group level, which will be displayed?
32 Which formula represents how Ad Rank is determined on Google search?
33 An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding.

Which factor should be most important for this advertiser

when keyword bids are decided?

34 What should an advertiser use to organize ad groups?
35 Advertisers on Google search accrue cost in AdWords when:
36 A primary benefit of location targeting is that advertisers can:
37 You are managing a campaign where budget is unlimited as long as ROI is positive,

 but something still limits how much

 you are able to effectively invest. What is it? Choose the most closely related answer

38 What is the impact of poor landing page quality on an ad group?
39 With the Smart Pricing feature in Display, if our data shows that a click from a Google

Display Network page is less likely to turn

 into an actionable business result – such as an online sale, registration, phone call,

 or newsletter sign-up – we may:

40 Quality Score and Ad Rank are calculated:
41 On the Display Network, all keywords are considered broad match only. This means that you do not need to:
42 Higher Quality Scores typically lead to:
43 Higher Quality Scores typically result in:
44 An advertiser wants to increase clickthrough rate (CTR). Which would help to eliminate irrelevant impressions?
45 Ad groups should be used to:
46 When setting up an AdWords account, choose your currency and permanent time zone carefully because:
47 Which are required components of an ad group running on the Search Network?
48 Which is a factor that Google uses to target ads to users based on physical location?
49 Someone using the Google Russian search domain ( changes the language to Englishon the

 “preferences” page. This user may see ads targeted to:

50 Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to

 attract users on the go. How can this be done?

51 Which is a benefit of Manager Defined Spend (MDS)?
52 A benefit of My Client Center (MCC) is the:
53 Which is a best practice for creating effective ad text?
54 A My Client Center (MCC) account functions primarily as:
55 An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network.

If both keywords and placements are added to the ad group, they would work together to:

56 It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:
57 The Opportunities tab with AdWords can be used to:
58 A bilingual user searches on (the Google U.S. domain) and has set Spanish as the preferred Google interface language.

 In order to target this particular user, which campaign language setting should an advertiser use?

59 Why should you avoid adding duplicate keywords across ad groups?
60 Which best describes keyword contextual targeting?
61 An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
62 Quality Score on Google search is evaluated
63 The main goal of automatic cost-per-click (CPC) bidding is to
64 Location extensions can:
65 Which can be controlled at the ad-group level of an AdWords account?
66 Which is a benefit of AdWords for search marketing?
67 When a campaign is showing as “Pending” within AdWords, it is:
68 Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
69 If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
70 Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
71 By monitoring ad campaign performance, an advertiser may obtain the information needed to:
72 What type of bidding method is used to manage image ads on the Google Display Network?
73 What happens as a result of a search campaign consistently meeting its daily budget?
74 What happens when a campaign consistenly meets its average daily budget?
75 What best describes Enhanced Cost-Per-Click (ECPC)
76 Grouping similar keywords together in an ad group will:
77 If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:
78 You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment

 that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

79 With social extensions, how are +1s calculated for your ad and Google+ page
80 Which potential factor does Google use to calculate a search campaigns recommended daily budget?
81 A lower CPA does not necessarily indicate higher profit. Why?
82 Which best describes the “Optimize” ad rotation setting in AdWords?
83 In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display

 Network, the AdWords system converts the CPC ads bid to:

84 Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest

 with more flexibility without a predetermined budget in mind?

85 Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the AdPreview

 and Diagnosis took, instead of doing searches to find your ad on

86 You are starting a new campaign with the goals of achieving a positive ROI and extending to all profitable traffic. How can the AdWords average daily budget

 setting help when starting out?

87 When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
88 You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video

 advertising would be most appropriate?

89 How often does the AdWords system run an auction to decide which ads to show on the Google search page
90 Which is one characteristic of the “Accelerated” delivery method?
91 If you have set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position,

 what is the maximum CPC you would need to pay to show your ad – assuming your ad is similar in all other aspects?

92 All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position,

 what is the actual amount you’d pay for that click?

93 Which is a benefit of search advertising with Google AdWords?
94 An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little

 time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

95 Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account.

 Which is the best way for Bob to limit her access to only those accounts?

96 Data shows the audience for a client’s running shoe store is women ages 35 to 50.

How can you optimize this client’s Display Network campaign based on your research?

97 Your client wants to increase the number of people visiting his website. When analyzing the data for Search campaign,

 which metric do you most want to improve?

98 When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get.

 Which bidding strategy should you use to achieve this goal?

99 Your client wants to improve her ad position. What would you recommend?
100 Which client would you advise to advertise on the Google Search Network?
101 When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising.

 How can you use this information when refining the campaign’s keywords?

102 An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords,

what can you do to start maximizing results for profit?

103 Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets.

 How can you use this data to optimize your client’s bidding strategy?

104 Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to

 people who are browsing websites about designer clothing. Which campaign is a good fit?

105 Which of these metrics is especially important to clients who are running a branding campaign?
106 On the Google Display Network, your ad is eligible to show on a webpage if your:
107 When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.

 Which flexible bid strategy should you use to help improve the position of these ads?

108 Keyword Planner can help you build a new Search Network campaign by:
109 Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
110 If you want to direct people to specific pages on your website from an ad, you can create an ad that uses:
111 A standard AdWords text ad is made up of:
112 Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting

 method would you use to reach these people?

113 An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser

 when deciding keyword bids?

114 Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:
115 Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
116 How can you see if people are searching for your client’s services during the early morning and evening hours?
117 You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accoun
118 Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help.

Which campaign type is a good fit?

119 When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling

 to potential customers?

120 You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can:
121 An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget

 in their AdWords account?

122 Which client would you advise to use radius targeting?
123 What does “converted clicks” measure?
124 Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business.

Which campaign type is a good fit?

125 Your ad can show to a user when your targeted language matches:
126 What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?
127 What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
128 When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:
129 You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:
130 Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people

 interested in music might make a purchase. What campaign type would you recommend?

131 How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?
132 Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:
133 Which of the following items is not a component of Quality Score?
134 Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an

 effective way to target this client’s customers?

135 Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
136 A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones.

 How should you optimize this client’s campaign to help achieve their goal?

137 In order to appeal to customers on mobile devices, it’s important to:
138 Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?
139 When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase

 because you want to set a bid amount that’s:

140 You would choose to advertise on the Google Search Network if you wanted to:
141 An advertiser should group their campaigns by:
142 A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include

 in this client’s keyword list to help achieve their goal?

143 Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested

 in purchasing children’s games?

144 Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand

 how he is performing compared to other advertisers?

145 What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
146 When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
147 Which is a benefit of advertising online with Google AdWords?
148 Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices.

 How can Julian find meaningful data that will help him decide which devices to target?

149 You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile

apps campaign on the Display Network?

150 A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
151 While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group

 because it will a

152 When building a keyword list for a Display Network campaign, you should do which of the following:
153 If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
154 You would choose to advertise on the Google Display Network if you wanted to:
155 Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies
156 Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
157 You can use Keyword Planner to identify
158 Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her

 advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

159 You can use Display Planner to:
160 You can use audience targeting to show your ads to:
161 When someone clicks your ad, the actual amount you’re charged will be:
162 What’s one of the main benefits of using ad extensions?
163 Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
164 Which ad extension would you use for an advertiser who has a chain of restaurants?
165 Conversion Optimizer can help drive conversions by using your conversion history and:
166 Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow

 when re-organizing this client’s keywords?

167 Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
168 Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

 What does this mean?

169 Which statistic indicates how often a click has led to a conversion?
170 Each campaign in your AdWords account should have a single:
171 What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand
172 Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
173 What is the benefit of having multiple ads in an ad group?
174 Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:
175 Why should you link your client’s AdWords account to Google’s Webmaster Tools?
176 Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions

 for this client?

177 Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?
178 Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?
179 Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
180 What’s a reason to use the “Search Network with Display Select” campaign type?
181 Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords

 Editor, Tony can do all of the following except:

182 When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches,

 you’ll want to use:

183 One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about

 how the AdWords system works?

184 You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know

to measure return on investment (ROI) for this campaign?




Which is a benefit of advertising online?

Target CPA bidding can help drive conversions by using your conversion history and

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

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