What two best practices should Francis adopt? (Choose two.)
- Include three to five ads, and at least three extensions in each ad group.
- Set a keyword bid of at least $10 for each active ad group.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Optimize the campaign’s ad rotation for clicks or conversion actions.