Press Release

Essential Tips to Make Your Next Press Release More Effective

Press releases are sent to the media to explain a current event. Press releases should contain an appealing headline, essential details in the body, and contact information at the end. A decent press release can help companies improve their brand visibility. 

When you are writing a press release, it is crucial to follow the accepted format; otherwise, you may not receive the media coverage that you are looking to generate. To ensure that you receive the notoriety that you are looking for, here is a guide to help you format a press release. 

Document Settings 

The total length of your press release should be between 300 and 500 words. Use Microsoft Word or Google Docs. Make sure that you are using Times New Roman or Arial fonts. Set the margins to help ensure that the press release doesn’t get cut off. Look to set your margins at 1 inch all the way around. Include your company logo at the top center of the page. 

Add A Date 

The release date explains when you would like your content to be published. Use all caps when typing in the desired release date and add it to the top left corner of the press release. If the content is urgent, let the media know that the information is for Immediate Release. If you want the press to wait a few days before releasing the material, type Embargoed for Release.

Contact Information 

Put your contact information on the right side of the release. Include your name, phone number, and email address. Adding your contact information to the press release is important because the media may have some follow up questions. 

The Headline Is Key 

As you think about your release, remember the importance of an appealing headline. The headline should appear at the center of your press release. The headline should be eye-catching so that people will want to finish reading the rest of the publication. Use precise language and make sure that your headline is short. Add a sub-header below your headline. 

First Paragraph 

The initial paragraph should explain what the topic of the press release. Try to outline the general idea of what the reader should expect to learn. Use single-spaced text. 

The Body 

The body paragraphs should include any media content and quotes that you’d like to add. Make sure that you adhere to AP style guidelines. Limit the paragraphs to three sentences. Add any audio, stats or videos that you believe will support the press release. Including media content will help your press release stand out on social media and different search engines.

Finishing Up 

Include some pound signs, so that the media knows that they have received the entire document. You can add one final note that reminds the reader to contact you if they have any questions. Look for a service that will send your press release to all the top media outlets. Before you distribute it, make sure that you proofread your press release several times. There should be no spelling or grammatical errors.