If you have a fashion website and wish to drive in more targeted traffic, Instagram is sure one of the best ways for you to start. The biggest advantage of Instagram is it is affordable and really simple to use. In order to get started, you need to create a business account. If you have a personal account on the platform already, you just need to make the switch to a business account. You have to upload the right photos of your fashion line with proper models. You must ensure these images are taken against the right backdrop. For instance, if you deal with wedding gowns, you should post pictures of the bride wearing the gown at a wedding venue. The right hashtags and captions should be used in order to catch attention and drive targeted traffic to your website.
Three Simple ways to drive more traffic to your fashion website
The following are simple ways via which you can drive in more targeted traffic to your fashion website-
- Engage with your potential audience- Note that all the users on your Instagram account that are following your posts are your potential customers. So, you need to reach out to them for sale. The first step you should do is to build a relationship with your targeted audience, and this can be started by commenting and liking their photos. When you post pictures of your products, you can close the deal by offering special attractive discounts to valuable followers of your Instagram post.
- Contests- The major goal of contests is not to boost sales, but it has the potential to improve the awareness of your fashion brand online. You can create a contest to generate awareness and create real Instagram likes, comments, and shares. If you are new to Instagram, you can buy real Instagram likes to invoke confidence online from credible service providers in the market. With regular contests for your fashion brand, you increase the likelihood of a follower re-sharing the post with a friend. For effective online marketing, word-of-mouth is one of the best influential marketing techniques that businesses benefit from to this day.
- Reaching out to influencers- You should focus on creating a strategy with fashion influencers to promote your fashion brand. You can send out samples of your products to them to build a relationship. Later you can both advance to a stage where you can enter into a compensation agreement that benefits both parties. In case, you do not have a budget as of now to pay the influencer; you can pay a percentage of every sale to the influencer. You can also give them early access to the products you launch.
Therefore, if you really wish to boost traffic to your fashion website and improve brand visibility, follow the above tips mentioned above. They work effectively for both new and established businesses in the fashion industry. Ensure you are regular with your posts and always resort to Instagram Insights to review them for improvements and changes.
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.