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Is your web hosting affecting Your Google rankings?

This question might be alarming if you are unaware of the impacts of your web hosting providers on your Google rankings.

A lot of businesses skip over hosting as part of their ranking strategy, even though it can have a major effect on your search engine results. Selecting the ideal hosting provider can raise your website’s search engine rankings, lower bounce rates, and increase conversions. You can buy cheap web hosting UAE for better results and the outcome.

We know that many of you have confused what is Linux VPS hosting, you can refer to MilesWeb’s blogs.

This article covers the connection between web hosting providers and SEO and how to pick the best host for your website. Including considerations web hosting and where to buy domain UAE. Let’s have a deeper insight. Let’s have a deeper insight.

How important Is SEO?

SEO is your website’s core if you have started an online business. 55% of customers turn to the Internet to meet their needs, be it shopping, education or entertainment.

In such a scenario, the content you provide on your web page must remain at the top of search engines so customers can click on it.

If done correctly, SEO may push your website to the top of search results. Your visibility and reliability are enhanced if you appear in relevant search results.

What Impact Does A Web Host Have On SEO?

Websites that function well with standard uptime, speed, security, etc., have high Google rankings.

Suppose your web hosting provider only gives you some of the required resources. In that case, you need to change your host, as the visitors will leave your website, leading to decreased conversion rates. Thus, your hosting choice impacts search rankings.

Given below are the main web hosting factors that affect your rankings.

  • Website loading speed

Reports state website visitors only last 3 to 4 seconds before jumping to another site. The higher the loading speed of a website, the higher the potential for conversion of visitors into customers.

Choosing a host that guarantees the fastest website loading experience and smooth functioning is best. Though a web host isn’t solely responsible for your website’s speed, it surely is one of the reasons for the website’s speed.

Sure, your choice of web host isn’t the only factor affecting your website’s speed and load time, but it’s the most significant one.

  • Server’s Uptime/Downtime

Imagine you launch a sale and gain heavy traffic, but your website fails to handle the traffic. It will be the most horrible nightmare for any website owner.

If Google visits your site during Downtime, your website’s performance will be marked as low, and there’s a rare chance that Google will visit your site again.

Again, no web hosting provider guarantees 100% uptime, but choosing a host with the least downtime will be the most appropriate choice.

  • Server Location

The location of your host has two important roles. First, if you have a US-based audience and your web host server is in Europe, you’ll face low speed in the website loading, as all your data must be collected from a remote server, leading to an extended period.

The second factor is your domain; the domain .uk works perfectly if your audience is from the UK. Google identifies your domain via location and easily updates your ranking positions. Although you can use any domain, but it is a fact that location based domains perform better.

Thus, your provider must have a data centre close to your audience to give visitors a fast-loading experience.

  • Hosting plans

You’ll see various hosting types and plans when you enter hosting options. Most people start with shared hosting and upgrade it as per their needs.

An ideal web host suggests a suitable method to accommodate your website’s requirements and boosts the plan as per your requirements.

If your business has reached a moderate stage and your customers have increased, you need to upgrade your hosting type to handle the upcoming traffic easily, with good speed and uptime.

Thus, your host plays an important role in maintaining the speed and uptime of your website, indirectly improving your rankings.

  • Website’s security

Will you visit a website marked by Google as “HTTP Not Secure”?  Surely not. Google mentioned that the website’s security is a ranking factor. So, if Google does not give your website a security check, it will not allow the users to visit your website leading to low-ranking positions.

Providing a security certificate to your website is your web host’s job. (most of the web hosts give SSL/TLS certificates, but some don’t)

Choosing a web host provider that gives you security certificates becomes important so your website qualifies for search rankings.


There are various factors like content quality, backlinks, keywords relevance and much more for Google rankings, but the factors mentioned above are the responsibilities of your web hosting provider.

With the help of this information, you’ll be able to choose a perfect host for your website.

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