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On every product, whether a small inexpensive product or any highly-priced, a special symbol can be seen. This symbol is called the logo of the company manufacturing those products. Every business wants uniqueness and immediate recognition in the market. For this, they select symbols representing their company.
This is called the logo of the company. Sometimes, people may be confused about the brand name and logo. Actually, branding and logo design is similar but different, branding extends to all aspects of marketing and the application of a new logo across the business. For instance, branding advice can go-to promotional products, print material etc.
Formally, A logo is a graphical element in the form of text, icon or sign that forms a trademark or commercial brand for the company. It can be seen on letterhead, advertising material, and products of the company by which the organization can easily be recognized.
3 types of logo:
symbolic/iconic: These are symbols or images related to business. Symbols need interpretation of their meaning. So be careful while choosing an iconic logo for the company. It must be recognisable, clean and memorable.
Logotype: these are based on company name or brand name in a unique type font style, shape and size. These logos are easily recognisable.
combination mark: These type of logos are a combination of text and image or symbol representing company.
what the best logos are and how to design the best logos for a company? The answer lies in the features of best logos: Choose unique logo design that makes the company unique in market Choose a meaningful logo that reflects the company and its services Choose a professional and elegant logo that suits your business logo should be easy for the eye to catch and brain to memorise Use fewer colours.
The two-coloured logo is considered ideal People recognize companies by their logos. So be active while choosing a graphic designer to omit the company’s tagline from logo use vector graphics to make flexible logo designs so that they can be resized later without loss of image quality and information.
How to choose a company which designs best logos? There are thousands of logo design companies available on the Internet. Some of them are genuine but some can be a fraud. To avoid any fraud situation, just follow a few steps:
Note down all logo design websites appearing on the first page of google only. Analyze portfolio of these websites and shortlist those websites which look professional and satisfactory.
Contact old clients of shortlisted websites to check their experience with that logo design firm.
Check price packages and again shortlist firms that suits the company’s budget.
Contact firm and inquiry about the tools they use and be sure about their services. finally, hire the services of the Best Logos designs firm
One great example of the best logo is Apple company logo designed by Rob Janoff, a great graphic designer. This iconic logo proved the best for company’s success.