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The world of SEO is in a constant state of flux. The moment there’s a change in Google algorithm, you need to align your company SEO and marketing strategy accordingly. To stay competitive brands and companies have been following this trend for a while now.
There’s more you need to do to stay functional and get the best ranks. Other than abiding by the best SEO tactics, you should also ensure that you’re not committing the SEO mistakes. To know more about this, you can get in touch with a search engine optimization expert.
Some of the mistakes to avert are:
- Using the target keyword incorrectly
You shouldn’t be targeting one keyword on every page. It is more so with the semantically associated keywords. That aside, it is better to concentrate on the focus keywords as well as secondary keywords on one content piece as well. It will help to align your SEO strategy with the new-age semantic search. And this precisely what Google is concentrating at the present moment. The semantic search scans at a webpage’s over-searching topics as well as the specific keywords for determining its relevance, as per the user’s query. When you use focus keywords, its variations, associated terms, and synonyms in a content piece, it lets the users and Google know that the webpage is relevant to the audience query.
- Creating a thin content that doesn’t go a long way
The thin and short content pieces aren’t worth of SEO. If you wish to rank in a webpage, you will have to have detailed, long content in addition to short content. Generally, long content is anything between 2000 and 300 words. Long-form content leads to increased search rankings, according to a Backlinko study. If you wish to write long content, make sure to concentrate on the user queries, and then attempt to write on a chosen topic.
- Posting content as per your will
If you have an erratic content sharing policy, you should try and consider it again. Erratic content posting will not help you in improving your search rank. Most studies and research have indicated that publishing high-quality content results in more ranking opportunity. According to a HubSpot study, companies that post more than 16 times per month gained increased leads and web traffic.
It doesn’t mean you have to keep blogging or posting enthusiastically. That might result in spam. So, it is better to decide on a balanced content posting strategy.
- Choosing quantity vs. quality
Sharing blog post to make your presence felt in the web is not a smart call. Quality matters when it comes to search ranking and better readership. It is essential to maintain good quality content. You need to verify the information added in your content piece. That will ensure that the quality of the content is good, and it has information to help the audience make a decision.
These are some of the SEO mistakes that you need to avoid. The list has more, but you can start with these factors mentioned above and make the necessary changes in your SEO strategy.