Startup
5 Best SEO Tips To Promote Your Art Business
5 Best SEO Tips To Promote Your Art Business Creating art is time-consuming, and its marketing is not easy, either. In a tech-driven world, where there is enough opportunity, there is an equal amount of competition. Deploying art marketing strategies might be challenging for artists who are in the constant process of creating art. Yet, it offers enough potential for your business to maximize the sale. Traditional methods of art selling are gradually becoming obsolete as artists are upturning their sales through the internet. So, an artist needs to stay ahead of the game by making their online presence stronger. Perhaps, getting business online is not merely creating a website. While you might have invested resources in setting it up, attracting traffic to it is another story altogether. It takes effort, consistency, and the right knowledge to rank up your website on search engines. Although time-consuming, optimizing your website is worth all the effort. In this article, find the five best techniques that can get you ahead in your game. 1 Optimize Website Structure First Surprisingly, the search engine friendliness of your website largely depends on its structure. While making websites, sometimes the programmers under-estimate the power of efficient layout. Therefore, many of them are not that search engine friendly, or rather, their indexing is too complicated for search engines. The details of page designs play an overall impact on the potential of the website. Minute considerations while programming like adding readable URLs and XML sitemaps are essential things to keep in mind. Remember to make the title tags and the alt text on your images keyword-rich too. While maintaining a 100% W3C compliant code is unnecessary, clean, and proper coding helps you with better indexing. 2. Pay Attention to Navigation and Content Of Your Website Having distinguished elements on your website’s web pages like navigation, links, content, and the style allows proper crawling and indexing by the search engines. Google, Yahoo, and other search engines interpret your content by analyzing the content, keywords, and the mark-up code used to style it. It is for the same reason that a website with a blog does better than art portfolio sites. The best websites for optimization purposes are the ones that have enough text or an additional blog. More write-up also leaves you with a higher chance of embedding high-density keywords that are search-engine friendly. Using a lot of content allows writers to embed more links, which we shall discuss in the next point. 3. Get Traffic Through Inbound Linking Informative blogs attract users to your website. You can also use it to increase page authority and ranking by adding links to it. Having your page links on the other website can get more traffic to your page and improve your ranking. It also adds to the credibility of your work, popularising it for improving optimization scores. The task of getting other blogs and websites to link your pages might be a challenge unless you chase down some artist websites and pitch bloggers to link your page. Most of the bloggers would do that in return for a link on your blog. In this way, you both can maximize the chances of engaging with each other’s audiences. 4. Register on Directories Another easy way to link-building and optimizing your website is to use the various directories that offer budding artists to share your info and URL links. All you have to do is search them and manually add your web address to them. You might have to do a little digging by searching them over various search engines. You can try multiple word combinations like ‘art website directories’ or ‘artist directories online’ etc. Taking time out to add your site under correct categories and subcategories will give you an edge. Before you invest your time or resources in a directory, make sure you check their page ranking as well. Pages with high ranking can be worth an effort. 5. Encash the Power of Networking This is a golden era of social networking, and it is smart for businesses to take some advantage of them. Artist forums are a great place to link your websites. You can exploit the opportunities by presenting your input and linking your website organically on the various discussion pages. Make sure that you do it in the most subtle way possible. While there can be an overwhelming number of forums to choose from, make sure you select the best few to post regularly. Exploring social media channels and sourcing them back to your website is a great way to increase brand visibility and direct more traffic for optimizing your website. The Bottom Line Though there are several techniques to maximize your optimization chances, it requires consistency to substantiate your efforts. SEO is challenging and more so time-consuming. The efforts you put in today might not show immediate results but will gradually add up as you tread on your path to optimization.
5 Highly Effective Ways to Promote a Software Business
5 Highly Effective Ways to Promote a Software Business A technologist is always striving to find out the best solution to any problem. They are always on the lookout for a better way to do things. Another trait of the technologists is to be skeptical about marketing a product. This is because marketing pitches are more directed towards attracting more customers instead of promoting a product based exclusively on its technicalities. But at the same time, it can’t be denied that technology is the driving force of today’s world and software development businesses have a huge scope of improvement. In order to enhance efficiency, businesses of all sizes are seeking to update their in-house software systems. Since the last couple of years, the demand for software developers has been increasing. In the present competitive scenario, it is absolutely crucial that your business progresses in the right manner. Here are some effective steps for promoting your software development business. A Solid Presentation of Your Business Must be Made – You should always arrange for a regular presentation of your products and services that can grab the client’s attention instantly. It is imperative for every software business to showcase their capacities without having any contact with the client. You have to present your products and services in front of the target audience in an intelligent manner. If you are able to put up an engaging presentation of your service and product then it will urge the clients to gather more information. This way more inquiries will be promoted in the long run. You can post the link in multiple forums. This is an effective way of centralizing more potential clients. Creating an Informative Website – A user-friendly website is one of the basic criteria for a solid web presence of your business. Your site is the mirror of your business. A client who is looking for a software developer should be able to easily navigate the site and derive all the information in a hassle-free manner. Once your clients have comprehensive information on your products and services they will be able to rest assured that they are in the right place. Creating Website Blogs – For each online business, blogs play a significant role. The entire purpose of such business blogs is to enhance the visibility of your website in the search engines and offer maximum information about your product and service. If you have a flair for writing, then writing a blog is not that of a challenge. It is an extraordinary approach for building the visibility of your product development business. Opting for Press Releases and Newsletters – One of the easiest ways to stay connected to your prospects, clients, and affiliates is through newsletters. You can also take advantage of the free publishing of press releases. This way your website can also be benefitted in the right way. Signing up for Google AdWords – Google offers an advertising platform that is very helpful for each and every online business. It links your business on the top and side-spaces of various searches that users make on Google. As a result of this, at whatever point, the user writes and hits the search button, your website is also displayed as sponsored links. A huge number of relevant users are directed to your site in this way. That is why it is essential that the content of your site reflects the important keywords of the business. Once you have created a user-friendly website you can go ahead and sign up for the AdWords. The above are some of the ways to promote a software business. The product design software that has been aiding a large number of e-commerce businesses till now, has leveraged the above-mentioned steps and has been greatly benefitted.
About Alexander Mirtchev, LLM, Ph.D.
Dr. Alexander Mirtchev is Executive Chairman of the Royal United Services Institute for Defence and Security Studies (RUSI) International, and Vice-president of RUSI, UK, est. 1831. He is also a Senior Scholar, American Founding Council Member of the Kissinger Institute on China and the United States, and Member of the Wilson National Cabinet at the Woodrow Wilson International Center for Scholars. Mirtchev is an Affiliate Professor and Distinguished Senior Fellow in the School of Policy, Government and International Affairs (SPGIA) at George Mason University. He serves as a Board Director and Member of the Executive Committee of the Atlantic Council of the United States. Dr. Mirtchev is president of Krull Corp., USA, a macroeconomic consultancy with a focus on new economic trends and emerging policy challenges. He serves and has served as chairman and director of multi-billion dollar international industrial enterprises, chairman of a joint venture with a high-end risk-mitigation services NASDAQ-listed corporation, independent director of an SWF, director with a top-rated Washington, D.C. law firm. He has participated in laying the foundation for market democracy, accession to GATT/WTO, NATO and the EU of several transitional economies. Mirtchev obtained an LL.M. degree in International and Comparative Law at the National Law Center of the George Washington University, Washington, D.C., has a Ph.D. from St. Kliment Ohridski University, and studied economics and finance at the London School of Economics and Harvard Business School. He is the author of a number of monographs and policy articles, has served as editor and publisher of academic and professional journals, and has appeared as analyst on major international media. Mirtchev enjoys classical philosophy, opera, painting, and is a Tanagra figurines collector.
3 Easy Steps For Product Managers To Get The Job Done
3 Easy Steps For Product Managers To Get The Job Done Product managers seem to have endless responsibilities and countless tasks. There are times when merely looking at your to-do list can give you a panic attack. Fortunately, there are ways that can make your task list less daunting and overwhelming. Be more productive and efficient by following these three easy steps. Equip Yourself with the Right Organization Tool Every person has their own ways of staying organized. You can be as techy or as old-school as you want as long as it works for you. But if you find that your post-it notes or filo fax no longer works for you, there are various organization tools you can use to help you manage day-to-day responsibilities. Trello is a project management tool that is designed to help team members communicate but can also be used as a personal task list. Trello also enables you to visualize your project plan in a single glance, and keeps priorities organized and updates streamlined. Asana is a web and mobile task management app designed to enable teamwork while reducing the number of e-mails sent back and forth. It also lets you create projects and tasks within a project, delegate work, and track each team member’s progress. If you don’t need task management software and just need a way to share documents with your team members, Google Docs is the easiest and simplest solution for you. You can also utilize Google Sheets to list down all projects and task with color codes. Learn to Prioritize and Delegate Tasks As a product manager, there is one thing you must remember — you are not Superman (or Superwoman). You have to accept that you cannot do it all. It is better to prioritize the most important tasks and delegate the less pressing ones rather than doing everything half-baked because you are just too tired or burned out to perform well at every task. You may want to equip your team with the necessary skills by enrolling them in product management courses such as those offered by Product School. This will help ensure that you are delegating to competent individuals. Prioritizing is a very important skill for product managers to exhibit efficient time management. There is no clear cut way to prioritize tasks, but you can take urgency and importance into consideration. Determine which ones are urgent, important, or both urgent and important. Focus on the tasks that you deem both urgent and important, and delegate what you can. Set Aside Time for Reflection and Relaxation Since you have already prioritized and delegated, your calendar now has some room for other things on your mind. If you find that there still is not enough time for some “you” time, then clear up your schedule by determining which meetings really require your presence. Learn to say no to meetings or conferences that can actually be done through e-mails. Once you have this done, you can have more time to think up strategies, plans, and the product you are building. If your schedule is less cramped, then you feel less stressed. When you feel more relaxed, you are able to look at the product holistically, see the bigger picture, and make better business decisions. Author Bio: Michelle Gonzalez has been writing for SMEs across the United States, Canada, Australia and the UK for the last five years. She is a highly-experienced blogger and SEO copywriter, writing business blogs for various industries such as marketing, law, health and wellness, beauty, and education, particularly on product management training such as those offered by ProductSchool.com.
How Open Desk Workspaces Are Beneficial For Entrepreneurs
Entrepreneurship is on a boom in the country. Both the government and the economy are in the favour of the budding businessmen. However, challenges still come in front of the entrepreneurs who don’t have a strong financial foundation for their venture. The initial stages of the venture present different kinds of struggles for them. This is the reason they try to solve this issue by cutting unwanted out. But, office space is a requirement that can’t be skipped at all. Thankfully, there are service providers offering shared office space and helping the entrepreneurs to conquer their struggles. The open desks, shared spaces are few of the options that allow the ventures to grow around the highly effective facilities. So, if you are also starting a new venture, keep the following benefits of shared space in mind. 1. Lower costs of supplies Sharing and open desks are great for the businessmen. It allows them to keep the productivity high at lower costs of supplies until the venture gets a kick start. Through these kinds of working environments, one can get all of basic and advanced needs of the office at affordable rates. From power supply, stationery, to the computer and other technical support, these spaces provide all to the entrepreneurs. Hence, the financial resources can be used in growing the business. 2. Efficient working Efficiency is what decides the future of any business. But entrepreneurs risk this important aspect, by working from home or from a garage. The lack of facilities affects the productivity of the small team and delays the projects. On the other hand, the open desks let you work according to the requirement of the project and let you produce the highest quality of your work. The clients get impressed by your work, which ultimately gets you more projects in the future. 3. Support from the experienced people These services get you a secured office environment where you can get tips from the experienced people. You can learn the working methods to reduce the time period and increase the quality of the results. It is different from what you learn in your business school or read in marketing books. You get to see the working processes in the real world. This makes you a master in the industry and lets you enhance your skills to new levels of excellence. 4. Exponential growth of the business All of the previously mentioned benefits lead your business to a path of your dreams. Your business becomes much more efficient, which ultimately increases the growth the growth rates. Then, you can get a full-furnished space along with all of your company. The initial stages of any start-up are critical. Hence, these services hold a great importance for the dreams of entrepreneurs. More and more service providers are coming into the sector to offer their services. However, you need to look for a reliable option for a shared office space Hyderabad. So, that’s a wrap on this topic. Hopefully, this article will help you understand the importance of shared spaces for your start-up.