SEO

SEO and paid search are responsible for working in several ways of getting visitors to the business website. Paid search is capable of building immediate results but it is also expensive. On the other hand, search engine optimization is almost free of cost but the efforts of optimization can undoubtedly take a lot of time to impact the organic rankings. Both of these are significant elements of online marketing but might have different priorities based on the goals that you have and also your time. According to https://www.entrepreneur.com, paid search is not only quantifiable but also metric-driven.  Earlier, marketers were responsible for managing all these tactics separately but currently, more businesses have started identifying the importance of the unified approach. Search engine optimization and paid search are both dependent on keyword research. Given below is a list of the ways that will help you to integrate both right now.  Keyword research and keyword expansion You can make use of the Google webmaster tools and Google analytics to understand the keywords that will be responsible for driving traffic to the site. If the queries are not present within the paid search campaign, it is your responsibility to make sure that you are adding them and trying them. You can use Google AdWords tools for determining whether the traffic volume that you are receiving is worth the money that you are spending. On the other hand, you can also consider the highest converting keywords and make sure that you are prioritizing those that have been helping you to rank organically.  Try to start with high quality and top converting terms. There might be a chance that all the keywords are extremely relevant to the business and can provide the chance of converting organically. You can start creating unique and compelling content around all these keywords so that you can increase the rank in the search engines.  Paid links and organic links= clicks Various studies revealed that users are interested in clicking on the paid link if they find that the organic link has been listed as well. This can look counter-intuitive. However, the truth is that unless the organic ranking is within the first three search engine positions, it might be extremely difficult to come across clicks. You need to make sure that you are present on the first page of search engine ranks.  A study was responsible for focusing on the several interactions between paid advertisements and organic search results. It was discovered that sites that claimed to have the first position within the search engines, paid search were responsible for providing 50% of the incremental clicks. This means that the top-ranking website visits would hardly have happened if the paid advertisements were not present. If you are not running a paid search with the top organic links, you are leaving the clicks on your table. You can contact any reputed SEO Company in Toronto to receive help regarding this.  Leveraging interesting copy Make sure that you are taking the advertisements that perform the best in terms of conversion rate and click-through rate. Try to apply the advertisement copy and headlines into the Meta description as well as the title tags. Apart from that, you can also consider creating content by going through the organic pages that perform the best. This will also help you to understand how these kinds of content work within the paid advertisements.  Getting content ideas For search engine optimization, there is no denying the fact that content is undoubtedly king. Before you are developing content around the keywords that you have already researched, you must test them with the help of paid search. If you find that they convert well within paid search, there will be a good chance of working perfectly for search engine optimization as well. If it is not working for the paid search, it is not going to be worth your investment. With search engine optimization, things are going to take a lot of time to have an impact on the audience. This is why paid search is undoubtedly one of the best ways of testing ideas without having to spend your time, constantly waiting for the results.  Identify your competitors The pay-per-click reports can help in identifying new competitors. There might be a chance that you have never thought of them as competitors. By going through the insight report of the keywords, you will be able to understand how you are stacking up against your competitors and searching for certain keywords.  Consider seasonality Just like the other marketing campaigns, seasonality is an important factor in both search engine optimization and paid search. When you combine AdWords and organic data, you will be able to maximize the understanding of the downtimes and uptimes of your business. It is important to understand seasonality so that you can decipher when the search terms are going to be popular. This will help you to dictate or increase the ad spends for every individual keyword. Why is it ideal to integrate PPC campaigns and SEO? An uncommon misconception that has been coming up constantly is that when you are spending money on paid advertisements, it works like a band aid, which can be pulled off as soon as you have attained the organic rankings. This is something that is not true at all. It is important to understand the appeal associated with cutting costs and understanding how these misconceptions arise. Your main objective is to appear within the first results of the search engines. It is always a much better idea to have the top organic listing as well as the top advertisements together. The reasons behind this include:  You can dominate both the areas of SERPs.  You can have a strong presence, which will serve as your backup in case if the organic rankings take a hit. This can happen if there is a sudden change within the algorithms or if the site suffers from any technical issue.  In short, when you are concentrating on

Every eCommerce, established or start-up, needs to invest in SEO Packages in order to optimize their website and to maximise organic traffic flow from the leading search engines, like Google, YouTube, Bing, Yahoo, etc. Here, in this blog, we are going to discuss why you need to have an effective SEO strategy for your eCommerce, benefits of customised eCommerce SEO packages, and will answer a few common questions you might have in your mind. Benefits Of eCommerce SEO Packages If you wish to have a significant boost to your eCommerce business, here’s how investment in eCommerce SEO packages will help you. Increase Organic Traffic The first and most significant advantage of investing in eCommerce packages is possibly the noteworthy boost in the organic traffic, which the search engines will send to your eCommerce website. Once you are able to improve the volume of organic traffic you have going to your site, it will have a positive impact on your total website traffic numbers considerably. Improve Other Marketing Efforts 2nd most significant service that you get from your investment in eCommerce packages is the ability to improve other marketing efforts, which you need to focus on within your business. As you are going to get higher organic traffic, and an increased amount of exposure, going to improve the other marketing efforts, like Content Marketing, PPC. Reduce Overall Marketing Costs Now, the 3rd most comprehensive benefit that you get from SEO services is the potential to reduce the overall digital marketing costs. As you suppose to get increased traffic and visibility to your website with SEO efforts, it may help you reduce the amount of investment in paid marketing approaches. Not only these three, but there are also a lot of SEO benefits for your eCommerce. Though the key to this success is to invest in various SEO Packages, and that too from a skilled and experienced SEO services and Digital Marketing company. Why Invest in Professional eCommerce SEO Packages There are multiple reasons why every eCommerce business should invest in experienced professionals for SEO services. The top SEO and digital marketing companies deliver customised packages for SEO solutions, which fit the popular eCommerce platforms, like WordPress, WooCommerce, Magento, Shopify, Joomla, and more. Not only that but, these expert marketing teams also keep on advancing their skill of managing the eCommerce platforms and have the pursuance of driving flow in the traffic and conversion. Get top-rated eCommerce packages come in different customisation options, as required by an individual business. You can also choose from the range of service they offer, considering your business requirements as per – Your Existing Traffic Your eCommerce Catalogue Structure Sales Level Discuss & Decide Your Package Not only that but, these expert marketing teams also keep on advancing their skill of managing the eCommerce platforms and have the pursuance of driving flow in the traffic and conversion. Best SEO companies talk to their clients to understand their needs and customise SEO packages accordingly. They never try to make you invest in premium packages unless you need that. Get in touch with a local or offshore eCommerce marketing company, and discuss your doubts and expectations from SEO. Take your eCommerce anywhere across the globe with the best SEO services for eCommerce business. Bonus Features Most of the top companies integrate eCommerce advertising services within their eCommerce SEO packages, which might lead to aggressive growth in the traffic, conversion, and ROI. Also, the best eCommerce SEO packages include developmental and graphical assistance to renovate the eCommerce website (when essential), to optimize the load time, and to improve UX and UI along with the content services. Case Studies, Our Past Achievements Hiring a renowned company is the best choice as you can understand their work culture, dedication, approach, etc. from their previous case studies, client testimonials, and verified reviews. They don’t talk about their jobs, but their works. Addressing Common Questions You Have Still, you have some doubts in your mind? No Problem! We are here to answer some of the most frequently asked questions on SEO packages for your eCommerce business. Would you analyse previously used keywords by our existing traffic? Yes, obviously! Leading SEO service providers use the most advanced tools and technologies for Keyword research. Hence, they go through a thorough analysis and identification of the keywords used by your potential audience. The next step includes recognising the exact keywords that resulted in conversion. This step helps in generating a comprehensive target keywords list and targeting the audience to achieve better business results. Is eCommerce SEO important for my website? Why? Yes, it’s definitely important. eCommerce SEO depends on various factors that become a vital part of it. These factors may include location, buyer behaviour, and intention, and many others. Therefore, we always recommend for end-to-end eCommerce SEO packages. Offered packages do not accomplish my necessities. Can you help me with further choices? Yes, of course! This is one of the best features of a leading SEO and marketing company to offer personalised eCommerce packages to businesses to meet their diverse requirements. Hence, you need to contact the company, talk to the experts, and they will be pleased to personalise SEO packages for your eCommerce website. Does eCommerce SEO limit sales to a specific region? No, not at all! Online buyers are likely to implement keywords focusing on the region they live around, or the place where they can get. And, in eCommerce packages, you get geolocation for your business to make your buyers know your work area. Will my eCommerce website be among the top while competing with eCcommerce giants like Amazon, Walmart, Flipkart, Etsy, etc.? Yes! Your eCommerce can rank up to the top, despite competing with the eCommerce giants. But remember, the leap in the search engine ranking won’t happen overnight. SEO is a long-term process, and it requires patience to achieve potential results.

Are you currently trying to expand your SEO and digital marketing services into the domain of PPC? Maybe you have the enthusiasm necessary, but you don’t have the resources or the knowledge. The additional PPC services can help you explore new markets and acquire new clients. If these services are currently out of your reach, you can outsource the necessities to a concerned white label PPC agency.  It is possible to outsource almost anything nowadays. Do you need a website audit report pronto? You can send the requirements to a third-party SEO agency. Do you need a PPC campaign plan or reporting? You can talk to a PPC reselling company for the same.  What is white label PPC?  A white label PPC agency ensures that you receive your client’s PPC reports or plans without any branding or logos. You can rebrand these reports and resell them as your own. You can pay the PPC reseller to create custom-branded reports that cover specific grounds as per your client’s specifications. If you want to venture into the world of online paid advertisement, you can seek help from experienced and reliable PPC service resellers. These resellers can craft a bespoke campaign for clients of all SEO, digital marketing, and social marketing consultancies without revealing the actual source.  Why do companies roll with white label PPC services?  The PPC resellers ensure that you don’t have to credit them as the creators of the campaigns or the analysts of a report. It is easy to convince your clients that your team is the source of valuable ideas and analyses. Another significant advantage is the steady increase in revenue. With a PPC reseller on your speed dial, you will never have to turn away clients who want a complete package. Many SEO agencies focus on only organic traffic, or they don’t have the time or free personnel to pay attention to the paid campaigns. These situations call for the intervention of PPC resellers, who can help you retain the clients and make more money. PPC reseller services are not expensive. While you get the chance to expand your market, you don’t need to dish out fat wads of cash for the new services. It is an untold benefit that almost all SEO and digital marketing agencies across the globe enjoy! Visit Clicks Geek to learn more about the other benefits you can explore after you sign up for PPC reseller services.  How can you ensure that you have found the right PPC reseller company? To be on the receiving end of these benefits, you need to ensure a few defining features about your PPC reseller team. The PPC resellers should be experienced With the thousands of online listings, you will find it a little confusing to choose one PPC reseller. No matter which team you go with, ensure that the members are well-trained, and each one of them has impressive experience. A white label PPC team requires experience to serve a select group of clients. Typically, Google AdWords Certified companies offer standard PPC reseller services.  Unless you are satisfied with the services of a white label PPC company, you cannot expect your clients to be pleased with your quality of work. Your choice will determine the course of client experience and satisfaction, which will define your company’s financial success.  Your team should have a certification  Unlike SEO, the world of PPC reselling is quite black-and-white. To know if your PPC team is eligible to resell their services, all you have to do is find out if they have a certification. Google has laid out the rules and regulations for white label PPC companies, and you can go ahead and ask your team if they have one. Any PPC expert needs to pass an exam to obtain the permit cum certificate. The analysts have to pass the Google AdWords Certification Program based on the curriculum put together by the search engine giant. The PPC Company you are working with should mention the certification in its profile. In case they refuse to comment on the status of their employees’ AdWords Certification program, you should know that it’s time to look at a different team. The analysts should provide updated reports periodically Your team might not be able to meet the aim of the first month, but you can expect the complete summary of the PPC campaign investment and returns. Your team should provide you with customized PPC campaign analysis reports periodically. It is a fundamental deliverable as per any contract you sign with a white label PPC company.  Irrespective of the different goals your client sets for their paid social media ads and Google sponsored ads every month, you need to hand over a report of the performance to them. Documentation of the investment, expenses, and returns establishes transparency among clients. There should be a concrete plan Once you have found the right set of people to help you out with your client’s PPC campaign(s), you still need a set of plans that will outline the month’s deliverables, weekly to-dos, and daily responsibilities.  Having a fixed schedule can help you compare the finished task to the pending ones. Sometimes, reviewing small tasks like reviewing an ad copy, checking keywords, and browsing ad extensions are the little tasks that help you understand whether your PPC team is pulling its weight. Without a clearly laid out array of tasks, you will find it impossible to determine whether your team is meeting the short-term goals.  A PPC reseller can make your dreams of expansion come true, and you won’t even have to worry about redistributing your capitals. It is as simple as taking PPC work from your clients and forwarding them to the white label PPC team for ideation or analysis.  As long as you have a trustworthy white label PPC team by your side, you will never have to worry about complaints from your clients regarding service quality and report branding ever again.