SEO

SEO is a vital component for any business, large or small, that wants to dominate its online market. Without SEO, companies will struggle to build their online presence, establish their brand, reach new audiences, attain new customers, develop leads and draw in online traffic. As you can see, SEO is essential for businesses to become successful online.  So why don’t all businesses plunge forward and invest in SEO? The answer is simple: the cost.  Either because they’re priced out the market or businesses don’t feel it’s a necessary expense, the cost of SEO can push companies away from investing in it. But why with all the benefits that SEO offers – and how crucially, it’s vital for most online campaigns – do businesses still don’t want to invest?  It’s simple really: the reason is that business owners don’t know the overall cost of SEO, what to expect and what they are paying for. If they knew all the finer details of what determines the price of SEO, they might be more willing to invest in it.  This blog aids individuals by breaking down the cost of SEO and discusses what affects its price and how much, on average, it can cost you per month.  What Consists of SEO?  Firstly, what should you expect when investing in SEO? While it encompasses several different services, they all work together to generate the results you want. Typically, SEO services include:  Market research into your industry and competitors to see what works and what doesn’t Monthly reports and tracking Backlinks (from high domain sites that generate interest in your website)  Content marketing (including engaging content on your site with targeted keywords, website and guest blogs)  Social media marketing (this acts as an essential backlink from high domain social media platforms such as Facebook and Twitter)  Website design (whether a complete redesign or adding additional pages and content)  Google Ads (which is PPC, but works effectively alongside SEO)  Now, you don’t have to choose from all the required SEO services, as the more you choose, the more it will cost. However, they are essential when it comes to generating the results you want. What Determines The Cost of SEO?   There are four pillars that determine the overall cost of an SEO package for clients. By providing an example for each one, we can showcase how the price can be affected:  1) The current situation of the business    a) If the business is struggling in the back pages of Google, it requires extensive SEO work to get it to a reasonable position where it can make some money. The worse the situation, the more it will cost. The same applies to businesses that are just starting and need support.  2) The objectives of the business  a) If the business wants to get to first place on Google, it will require a lot of work to get it in that position. However, if the company wants merely to rank on the first page of Google, or near the top of page two, and to generate some interest, the work won’t be as extensive. Therefore, it won’t be as expensive.  3) The industry itself  a) The type of industry that the company is in will have a HUGE impact on the SEO campaign. Some industries are more competitive than others, such as property management, construction, plumbers and so forth. Others, such as doggy daycare, funeral homes and bookshops, might not be as competitive, and therefore, might not require extensive SEO work.  4) The timeline of how fast you want to improve.  a) The great myth of SEO is that you’ll get instant results. That’s never going to happen. It takes time, with an average of three to six months, to see high results. But if you want to get to the top right away, it means you have to invest more than usual. You have to consider how quickly you want to get to the top and how much it will cost you.  These four pillars will significantly affect the overall cost of your SEO campaign. The more you want, the more you have to pay – but it will be worth it in the long term.  Excellent SEO Services vs Cheap SEO Services  Next, we get to the point of quality. There is no doubt that you’ll find SEO services for cheap somewhere in your local area, or country. But that’s where you have to be careful. Cheap SEO doesn’t necessarily mean quality.  If you speak to an SEO company that is going on about instant results, top-of-the-line quality and so forth, and they do it all for a low price, then you have to be wary that you’re not getting duped. Too often, businesses are scammed by SEO companies because results aren’t tangible right away, and sometimes, can’t be seen. Cheap SEO usually means black-hat tactics that can incur penalties from Google, as well as a struggle to achieve any tangible results.  For truly high-quality SEO, you have to pay for it. There is no doubt about it. The better SEO companies know that they deliver results, and more importantly, they provide results right away too. Straight up white-hat tactics that don’t incur the wrath of Google.  So how do you tell the difference? Just like an SEO company will research your industry, you have to research the SEO company. Check out their reputation, what customers say, and the results they’ve achieved for their companies. Only then can you choose quality.  What Does SEO Cost?  So enough’s enough: what does quality SEO cost? We turned to Moz, who published a survey on SEO providers. The results showed a considerable range of monthly prices, but on average, businesses pay $1000 to $2500 a month for SEO. But for top quality SEO, it costs roughly between $3000 to $5000 per month. Some are willing to pay up to $10,000.  With this base point, you can see what you’ll have to pay to get results with your

Domain Authority is a Web metric established by Moz. It calculates the score for search engine ranking ranging from 0 to 100. Domain authority calculates the probability of the ranking of websites on search engines such as Google, Bing, etc. If the score of a website is towards higher-end, it means a greater possibility to rank high on search engine result pages. You can know how the website will rank on SERPs by using the Domain Authority. A high scored domain authority website can be rated well on Search Engines. Domain Authority can compare different websites for ranking scores. You can also use it to track your website’s strength. Domain Authority of a website is calculated by considering several factors. Domain Authority gives high scores to the sites that have a great number of high-quality external links such as Twitter or Wikipedia. It gives low scores to the websites with few external links. It will help you boost the ranking of your website. Moz Link Explorer Moz Link Explorer, previously known as Open Site Explorer, is a Domain Authority checker tool developed by Moz. It is the best Domain Authority checker tool available for free. Moz Link Explorer is one of the best SEO tools that you can use if you are searching for a versatile and powerful SEO Tool. It enables you to easily check your website’s Domain Authority. You can receive detailed information about the link profile of your website with Moz Link Explorer. It also provides details regarding the sub-domain, root domain, and links to your website. Reports are limited to guest users. You can sign up if you want to get unlimited reports daily for your website. Price Moz Link Explorer comes with 30 days of a free trial. It offers unlimited reports in the free version. You can access more electrifying features if you subscribe to the paid plan. It costs $99 for the Standard plan, and the Premium plan is offered at $599. PrepostSeo Domain Authority Checker PrepostSeo offers a Domain Authority Checker that is very efficient in producing accurate results regarding Domain and Page Authority of websites. It is powered by the premium Moz API. It provides all the necessary details about your website’s Authority that you need to know. PrepostSeo Domain Authority checker offers support for checking up to 100 webpages at a time. It also offers an extension for Google Chrome, which means you can use it efficiently while surfing on the web. You can also download reports for your checked URLs if you want. You can check unlimited web pages per day because there is no limit. Price Free of cost. Website Authority Checker Website Authority Checker is an excellent free tool that can be used to easily check the Domain Authority and the Page Authority of your website. It is mostly used by small businesses to check the DA and PA of their websites. It has a simple interface, and it is free of cost. There is no limit for the use of features in the Website Authority checker. It offers all the basic features that you would need to rank for DA and PA. You will be able to find the age of the URL, backlinks of your website, and age of website by using this online service. It uses Mozscape API for all the authority relevant operations, and you can also export your reports in CSV format. Price Free of cost. Domain-Authority Checker Website SEO Checker offers a Domain Authority Checker tool that is very precise and quick in performing Domain Authority operations. It is also very easy to use with a simple and smooth user interface.  You can collect all the information about Domain Authority of your website at one click after pasting a list of URLs. It tells the age of the domain, age of your website as well as the number of external backlinks to your site. It also tells the quality of backlinks and takes Moz spam score in consideration for checking DA and PA. It even provides information on the reference number of domain links and domain referrals as well. Price Free of cost. Bulk DA Checker Bulk DA Checker is a versatile and free DA Checker that comes with ease of use and a lot of flexibility. It can check the Domain Authority of twenty-five different websites at a time. You can also check Page Authority, Alexa rank, IP Address, Moz rank, and backlink of your website with Bulk DA Checker. Bulk Domain Authority checker tool can save you a lot of time if you want to check the domain authority of multiple websites. You don’t need to sign up to access all features. You can check the DA and the PA of your site without making an account. You can paste URLs in the input box and click on the button, and it will do the rest. It also supports the CSV file format for reports. Price Free of cost. Wrapping up Domain authority is a metric for your website that allows you to rank better in search engines. By improving the overall SEO of your website, you can improve the Domain Authority of your website. You must not overlook the Domain Authority of your website because it is an important factor to rank your website in the top results of search engines. We have listed the five best Domain Authority checker tools for you in terms of accuracy and efficiency. You can use these Domain Authority checkers to know about the strength of your website. The Domain Authority checker tool is one of the very important tools for search engine optimization of web pages. You should use it regularly to stay updated about the search engine ranking scores of your website.

6 Reasons you should change your SEO Agency SEO Company takes on board various smart workers, they should be able to come up with unique SEO strategies for your website and business. Here are top 6 reasons why you should change your SEO Agency:  1)Targets only the small section of the audience If your agency doesn’t cater to the wider audience and sticks to local or some specified market then it is the time to change them soon.  This is because the limited market leads to an insufficient volume of the traffic. If you just want to target the local areas then local SEO campaigns may work best for you. You may search around different operations and promotions, especially the one which suits your business need.  2) Doesn’t cater the growing competition It is very crucial to determine what other people in the market are planning and thinking like. This strategy is known as competition analysis. In this SEO agency looks up and spies the rival of their clients.  Many of the times the industries in which you might want to step in or have already got into is dominated by big parties which are hard to beat. Hence you need a very competitive and strong team to combat and rise up in the level. The team should work on the sophisticated tools and research methods to make it a success 3) They are bad communicators and reporters   A good SEO company always manages to come up with great reporting techniques for their clients. Moreover, they are never shy to communicate and discuss any matter. Good agencies provide its customers with adequate reporting tools like the online dashboard with own identifier login. If the reporting systems offered by the company is out of date and isn’t always available to you then it is the time to rethink about your choice. 4) Suggests less or no tactical suggestions  If your SEO agency just focuses on old repetitive methods and doesn’t focus on the brand building then it is of no use. Great SEO companies go beyond the scope of strategic consultation. They instead devise new plans that will be a hot cake in the future market to come and that may increase your site worth. 5) Not adapting to Algorithm Changes SEO Services which are unaware of the clues of algorithm changes are doomed to fail. In every five years or so Google changes it SEP algorithms to suit the demand of its ranking. The ones who fail to comply gets disappeared very easily. The overdoing of the directory listing and the keyword stuffing may work well but this isn’t the case every time for the algorithms keep on changing. Hence make sure that your agency knows it well and are in line with them. 6) SEO strategies are not updated Work and update go hand in hand. Implementing the same SEO tactics is easy but keeping in mind the digital properties and its use in the market is the real deal. All the factors like user-level engagement, budget constraints is the duty of the SEO marketer that he needs to check. The methods are constantly changing as per the need and it is the duty of the agency to reevaluate and update it every time it happens. If you see lacking any of these things then it is a high time for you to switch.

How SEO Content Marketing Strategy Can Boost Your Ranking? With the recent advancements in technology, you can receive your favourite product or service by just a click of your fingertips. Be it ordering clothes, booking flight tickets, or finding the best restaurant near you, everything can be possible within seconds. This is why maximum companies have gone online today for attracting the maximum number of users. Due to this, the digital world is witnessing intense competition these days.  But in such a huge pool of companies, consumers uphold only those who reflect on the higher positions in their search results. So, if you are looking to grab users, you need to adopt specific strategies to rank up high on their search results. This is where Search Engine Optimisation (SEO) comes to your assistance. Here, Search Engine Optimisation is a strategy that would help you in enhancing your website’s ranking on the search engine’s results. This involves a process of recognizing the exact keywords and phrases that your target audience uses in search for products similar to yours. After this, it works upon improving the ranking for all those searches. Below are a few points describing its importance in detail: Helps in building Credibility: The one thing which online buyers look the most is how credible a particular brand is. It is only then that they click on their website and make their move towards buying a product or service. And with so many businesses available online, which provide the same group of products or services like yours, remaining credible becomes really tough. Search Engine Optimisation helps you create a website that is efficient and user-friendly. This, in turn, helps you create credibility and trust of your brand and its digital attributes. And ultimately you end up having increased traffic. Leads to have more consumers: When a business website is well-structured and informative, it would automatically gain relevance and stand out from others.  This would ultimately help you receive more customers than before. Now, before buying any product or service, people do research online on Google or other search engines. If your website is optimised with the right keywords and is in the right position at the right point of time, people are surely going to notice you. This is where SEO can help you. It helps you optimise your search as per the searches of the potential users and increases your prospects of being placed on the top with a high rank. With a higher rank, you would gain higher visibility, and this high visibility would attract maximum users to your site. Increases your Brand Value: Your consumers will have faith in you only when you show them a high brand value in your business. So, it gets important that you start working upon the same. With the advent of SEO, this has been made possible to a huge extent. It does so by creating a website that is clean and provides an effective user experience. Some methods by which it does this are creating optimized content and quality backlinks. Amplifies Conversion Rates: You receive a high conversion rate only when your target group of the audience finds your website appealing. Only after this, they would buy a product from your site and come back again for purchasing. An SEO-optimised site provides the best quality user experience by loading faster and providing materials that are easy to surf and read. These websites display on all types of devices, thereby targeting a larger number of consumers, which means a higher conversion rate. These websites grab the attention of target users as they are easy to access and navigate. All these factors would collectively contribute to reinforcing the brand and a group of loyal consumers. This automatically would result in a high conversion rate. Provides long-lasting results: The biggest constraint in traditional forms of marketing was time. The marketers had to advertise and promote their products in the given amount of time only. Such activities meant that the possibility of leaving a mark on the minds of consumers regarding a particular product or service was very less. This aspect of marketing has seen a huge transformation with the advent of digital platforms. Speaking of SEO, it helps you create impressions that stay for long. This is because the internet is an ever-evolving medium of communication. So, the interest of people regarding your business-related topics is all set to grow. This would mean people will know your brand for a longer period of time. So, SEO entails a huge number of benefits for your organization and you cannot think of missing out on this. But, there is one more important thing that you need to take note of and this ‘content’. The relation between content and SEO is inseparable. If any of the both is left out, your entire effort of grabbing users may go waste. This is because your keyword research would not make any difference unless you incorporate those keywords into your own content. Similarly, creating content without knowing who your target consumers are exactly could turn out to be futile and would leave you with no added traffic. You should remember that high-quality content provides backlinks and organic traffic. The process of generating valuable and relevant content for attracting new leads is called ‘Content Marketing’. Focused on receiving some action from the consumers, this content is aimed at the target group. So, just creating good quality content won’t help you. You need to create avenues to place the content before the consumers.  To know how an SEO Content Marketing Strategy can improve your visibility, have a look the below points: Builds effective Backlinks: In any SEO strategy, building efficient links are considered one of the most essential skills. The reason for this is that backlinks help any page on your website to rank high on different search engines including Google. You can develop such an effective backlink through only relevant, engaging, and shareable content. Such compelling and high-quality content