SEO

You feel exhaust initially. And the same you feel excite when you see you in the first page of Google after a months of rock-breaking efforts. But when the same ranking goes invisible, you may go into frustration. Undoubtedly, it is not just the case of you or any SEO, each and every SEO comes across this kind of drought. Even I also had the same in the last year, but went into a deep research and put myself into relentless efforts. Today our site fugenx.com is ranking in the first page for all major keywords, including mobile app Development Company Delhi, for which FuGenX ranks at the 4th place. Below is what I did to bring back those keywords to top ranking from the disaster. Fruitful Tips to Bring Back Your Ranking Analyze the drop Before you take actions to bring back yourranking, sit for hours to dig out reasons for the drop. First check for your site for the targeted keywords and see where you are. Here are some probable reasons for drop in the ranking: Google Penalty In most cases, penalty could be the reason behind massive drop. Most webmasters think they are not deserved for any penalty, but unfortunately there is a bunch of reasons that hit back them. Check, have you been hit back. Find a list of possible reasons at blog.kissmetrics.com/penalized-by-google and see which one fired back you, and take actions to fix them. Even though you have not done any mistakes that are on the list, you could still have got a penalty. The complex Google algorithm considers hundreds of factors to decide your eligibility for ranking. Today you might not be penalized, but tomorrow you might be. In fact, there are two types of penalties: manual and algorithmic. Image credit: Slideshare.net Manual penalties are given out by Google’s webspam team when they come to know about suspicious activity. This could be the affect of unnatural links or someone could have reported against you regarding spam practices. If you’ve hit by a manual penalty, you should have notified in Google Webmaster Tools about the same. The other type of penalty is algorithmic penalty. These penalties are tougher to know as there is no notification from Google’s end or from not any perfect source. You can know about Google’s most important algorithms in the page at the below link: quicksprout.com/2015/09/02/the-complete-guide-to-google-penalties-both-manual-and-algorithmic/ See what wrongs you have done knowingly or knowingly. Check for Google’s new algorithm updates at the below link: moz.com/google-algorithm-change If you find any penalties, take quick actions to fix them. To be updated about new penalties, follow Gary Illyes (webmaster trends analyst), John Mueller (Webmaster Trends Analyst at Google), and Google Webmasters on Twitter. You can ask Gary and John questions directly and get it answered. You can even find direct solutions for some common penalties in the page at the below link: blog.kissmetrics.com/recover-from-any-google-penalty/ Link problems Don’t think you won’t rank not just because of you don’t have more strong links. Even weak links can affect your ranking asa silent killer. Check your website at the tool in the below link to see types of links you have. linksmanagement.com/types-backlinks/ Thenafter, conduct a link audit of your site. You can find easy steps to do it at neilpatel.com/blog/link-audit/ Use a backlink analysis tool like SEMrush Backlink Checker to know aboutyour bad links. Contact the sites who have your bad links and nicely ask them to remove them. In case if that has not worked, use Google’s Disavow tool to do the same. I have found that 90% of the time, you can find out bad links by conducting a backlink audit. Yourlink profile may look good, but there could be still problems in links. That may not beabout bad links, but may be about lost links. How and where you lose links? Your bothinternal and external links can disappear. Losing externallinks may not be in your hand, but internal links are. Yep, you lose internal links for various reasons – when you relaunch, rebrand, or redesign your site. Why does this happen? It might be because of redirects and transitions. Let’s see first what transition is. If you delete an old blog post, then that link will weaken your internal linking structure. So check for such links and fix them. Another key reason for losing links is faulty redirect.This often happens with 301 redirects. Lots of SEOs assume that 301 redirect will always work as it is abelieved as a permanent redirect. Indeed, it doesn’t. If you get a new domain for an expired domain and try to redirect, it could cause a major loss in traffic since the 301s will no longer work. And also check for broken links and fix them. As I told you above, external links are not in your hand, but you still put an effort to save or regain as mush as lost external links. Ask the site owners politely to relink your pages to their pages. If it doesn’t bring fruits, write it off as a loss. Get charged to create more quality links. Improve design specifications Mobile-first design is one of the most important capabilities for any site to impress Google. And also user experience, and speed matter a lot in SEO. 47% of customers expect a page to load in 2 seconds or less. See you’re good in that or not. Conclusion: Hope you’ve got a deep understanding about possible loopholes in your site. This strategy not just helped companies in one niche, but also all sorts of companies, particularly top app design companies, travel companies, and e-commerce brands to bring back their rankings. Author Bio: Varalakshmi, an experienced content writer working in a mobile app development company in India. I like to write content based on technology, startups and latest technological innovations that people like to know and share with others.

There are two major types of SEO you can perform: organic and technical. Organic SEO refers to the things you do to bring people to your website by using unpaid search results. Usually, this involves posting lots of content, something that we at SEOjury are very familiar with. Content helps generate interest in your website and the value you can provide, and acts as a form of “free advertising” for your brand since customers actively seek out the information you are publishing. Technical SEO, on the other hand, is more focused on the requirements of the search engine rather than the content that is being shown on the page. This improves the ability of the search engine to index the content, which in turn tends to improve the rankings of the website. One notable thing to realise about technical SEO when compared to organic SEO is that technical SEO can’t be done by accident. Organic SEO can result from putting out articles frequently just because someone likes writing and has a lot to say, but this could never happen with technical SEO. In this regard, you can think of it as a level above, or at least a level more complex than its organic counterpart. There are lots of different tools an expert can use to work on their websites SEO presence on a technical level. One of the most common examples is schema which are codes used on websites to provide clearer information to the search engine in regards the type of results the website can communicate. Website speed is the most concrete example because everyone can relate to the feeling of frustration that results when a website is taking too long to load. This has a huge impact on the ranking of the page, and will also affect the bounce rate, resulting in a more exaggerated negative effect. The average load time for a website is five seconds, but a fast page will take between 500 milliseconds and 2 seconds to load. Google likes to judge a website regarding its architecture for a variety of reasons. First, the way the website is designed will affect what users think of it, so that must be taken into account as a factor of convenience. But even more important is the idea that a website with good technical and functional capabilities will interface better with the Google search engine and add value to the search function as a whole. It is also a sign of professionalism that shows Google you are worth referring users to. Presented by SEOjury.co.uk Your use of Javascript, CSS, and image files will allow Google to judge if your website is working properly and therefore dictate whether your website will show up in the search engine results. This is another example of your skill as a web designer being relevant to how Google perceives your website. The best thing you can do is outsource if you do not have the prerequisite skills to make big improvements here. Google’s crawl rate is the rate at which it goes through your website and indexes pages. This might sound trivial, but when you have new content or are a new web page, there is a huge priority on these pages being indexed as soon as possible. Pages that aren’t indexed don’t show up in the search results and are therefore not working for you, so this is a key thing to work on by way of technical SEO. With this quick introduction, you should have a working knowledge of the basic terms involved in technical SEO and how they can work to help you improve your overall SEO profile.

Tips to Find the Best Long Tail Keywords That Attract Tons of Traffic Keywords phrases that are more specific and preferred by searchers (when they’re sure of   they want) are referred to as the ‘long tail keywords’. Despite having low search volume, these keyword phrases convert really well. Once you know how to use long tail keywords, these can be really valuable. Long Tail Keywords for SEO – The Importance Since long tail keywords are very specific and super-targeted, these keywords hold great importance for your business success. Smart implementation of a long tail keyword strategy will help you attract less traffic. The numbers may be less, but the return on investment is comparably much higher. Here, it is possible to attract exactly the kind of audience you’re looking for. The best part is that the audience will be far closer to point-of-purchase as compared to those who are attracted by short search terms. Here are some of the reasons long tail keywords are important for your SEO and business: Conversion – Long tail keywords convert really well. Targeting specific search terms will help you know precisely the kind of searches required. This will easily convert them into buyers. Low Competition – These keywords are low competition. Many website owners make efforts towards getting high rankings for broader search terms. However, they do not think about the amount of traffic, low-volume and less popular terms can pull in. PPC – These keywords are very valuable for PPC as they convert very well and cost less owing less competition. It is possible to build specific optimized pages to be able to turn searches into customers. The process is useful, but takes a little time to work. The key to find long tail keywords via using free tools: Long tail keywords are usually very low competition. This is because most people do not think about them seriously. Using certain tools will help you to generate long tail keywords for free. Google Autocomplete Simply enter your search term in a search query field. Google Autocomplete will automatically fetch and demonstration the keywords related to the specific query. Google Query Suggestions Here, you need to enter a keyword and go to the section “Related searches” at the bottom of the search engine results page. These “related searches” are an amazing source of long tail keyword ideas. Quora and Various Other Q&A sites Quora and other Q&A sites are widely used by individuals to find answers for questions they want to seek answers for. Quora can be used to see the way your prospects can communicate their needs. Go to Quora and enter your search term in a search field. Quora will display previously asked queries related to your search term. Soovle This tool unites the suggestion services from various providers such as Bing, Google, Amazon, Yahoo, Answers.com, Wikipedia, YouTube. Answer the Public This is an absolutely free tool recommended by most SEO Service Providers that scrapes auto suggestions of Google and Bing. It also draws a striking illustration of long tail keywords. Answer the Public facilitates creation of useful, amusing, and inspiring content. Simply enter your keywords and choose a country. This will help you get a list of queries your audience needs to be answered. The best part is the list will be exquisitely pictured. Google Search Console This is one of the best tools for defining your keyword strategy. Simply go to Search Console and reach Search Traffic and Search Analytics. Now check the boxes for Clicks and Impressions. Select “Queries” and scroll down to see a list of the actual keyword phrases most people are typing into Google to be able to reach your website. Instead you can go to the WebCEO Keyword Research tool. Here, see Keywords from Google Search Console. Now you need to look further down the list to see long tail keyword prospects, particularly the ones having a lot of impressions. Using Long Tail Keywords on Website Have a close look at the list of long tail keywords you collected using the tools listed above. Now make sure the content you develop answers those in the form of queries. It is important that the content used is very helpful to searchers. Creating a piece of content for each search phrase is not possible unless you have a dedicated team of skilled writers. You need to target long tail keywords via including multiple phrases in your keyword bucket all through the page: Vary Headlines and Title Tag Try using varied search terms in both page Title and headings. This avoids pages getting over-optimized for primary keyword. Long Tail Variations in your Content It is possible to be aware of keywords you wish to integrate in your content as you craft content via researching keyword’s variations. This will also help you to place modifiers strategically throughout content of page. These phrases create more natural content. Concentrate on All On-page Elements It is important that you place all of your long tail keywords in headlines of various pages, alt attributes, title attributes, etc. Vary Internal Links This helps you to avoid being “over-optimized”. Sticking mainly to variations comprising of append modifiers and head keyword as compared to synonyms means you’re steadily transferring your core term’s relevance. Using all possible tactics is the best way to attract more traffic to your website. This will help you outrank your competitors.