When have you last updated your status on Facebook or WhatsApp? Or when was it the last the time you tweeted? Probably it must be few minutes or an hour ago. Our status over the social media websites is more often changed than any other situation in our life. The Internet age is hypnotizing us. And one the voodoo of this network of networks is the social networking websites. It is highly important to be active on social media whether you are in real lives or not. That really does not matter! What another aspect of the internet is the blogs. Information, ideas, beliefs all transfer from blogs to masses rather than newspapers or magazines. The popularity of these blogs depends upon the Facebook shares, tweets, and number of pins. There are different plug-ins for your blog and they serve different purposes. Some may help you add social media buttons; others protect your website from getting hacked. So here are some tips that would help you find the best plug-ins to your blog – It should support a maximum number of social networks along with e-mail sharing. A good plug-in holds out a diverse set of display types like floating sidebars, automatic pop-ups. You can show automatic fly-ins with custom trigger settings. These encourage social shares. Plug-in is better if they are good at providing social analytics. Images make blogs look more interactive and interesting. Find a plugin that supports custom images and various image sets. Look for top rated plug-ins. You would probably find names like Monarch, Social Warfare, Easy Social Share, Ultimate Social Deux etc. Increase audience for your blog and keep blogging!
Work culture has completely transformed over the past few years. With technology growing at such rapid rate, people have utilized the power of the internet to the full extent. And, this has led to the emergence of freelancing as one of the preferred choices for people. This has led to the rise of ‘n’ number of online platforms where you can find freelance work and live the life that you always to live. But, which one of best freelance websites available online ? Well, here’s a look: Upwork More t 1.5 million clients, the platform offers something for every person. It was previously known as oDesk, and has been the most loved platform from people all across the globe (and the numbers reflect it quite clearly). Short- and long-term projects! Expert-level and entry-level engagements! Hourly or per-project work! There are plenty of options out there on Upwork; you won’t have to think twice before selecting a project. Freelancer Apart from offering millions of projects, Freelancer gives you the option to be part of their contests and compete with other freelancers; something that you cannot expect to get with any other platform out there. Prove your skills in these contests and showcase your abilities and attract more clients. Craigslist While people think of Craigslist as a platform created to buy and sell miscellaneous things, but the fact is that it can prove to be a great source of freelance jobs. All you have to do is browse for local offerings if you intend work from your local office, or simply search by major cities if you prefer working remotely. How cool is that! Guru Easily showcase your past work experience using Guru and get a job-matching feature daily to never miss out on any good opportunities. The Work Room from Guru lets you easily manage all your work, and kick start your freelance career. Toptal Toptal is just the perfect choice for seasoned, talented freelancers, bringing a different approach than the other services mentioned here. Once you pass the screening process of this portal, you can get access to meaningful projects with great clients like JPMorgan, Zendesk, and Airbnb, to name the major ones. Not to mention fair compensation as there are no low-bid contests). And, the best part is that you will get the option to join the Toptal community for frequent meet-ups and tech events as well. 99designs A platform for the freelance designers, 99designs is just the perfect place for you if you like to compete in design contests. You even get client feedbacks as well who choose the best ones of all the competitors. So, all in all it is simply a great way for talented designers to prove their worth and talent. Elance Removing all the major hassle involved in working as freelancer, Elance allows you to make a profile right away. You don’t need to go through any hoops, and can enjoy the payment protection as well. This ensures that you’re always paid for the hours you work! Peopleperhour A platform that focuses on freelancing for web projects; no matter if you’re a designer, web developer or even an SEO specialist, Peopleperhour is definitely worth trying! College Recruiter As one can get an idea from the name, College Recruiter has been designed for college students looking for freelance jobs. Apart from being a source for part-time work, College Recruiter can be a great way to your career without any hassle. GetACoder Writers, web designers and programmers; GetACoder is just the right platform for all. It offers millions of smaller-scale projects to choose from, so that you can have plenty of options. iFreelance There are more than just a few features in this platform that make it a great option. Accommodating some of the usual suspects of the freelancing world, this platform also features freelance marketers as well. And, that’s what separates iFreelance from the others; not to forget that it lets you keep 100 percent of your earnings safely! SimplyHired SimplyHired has a wider range than most other freelance platforms and that’s what makes it perfect for everyone. Whether you are a sale person or construction worker, the platform has something to offer for everyone. A blog with hiring tips, company directory, location-based search and many more features like these make it a great option for freelancers. Freelance Writing Gigs If you are a writer, blogger, or a publisher, Freelance Writing Gigs is a great option for freelancers who like playing with words. Try it and you’ll see what I mean here! Demand Media A platform designed for all the creative types, be it writers, filmmakers, photographers or producers, Demand Media is just the right platform for you. Create unique content, engage audiences and promote your talents to get the best out of your skills. Project4hire Project4Hire has hundreds of project categories for you to select from. Identify jobs that suit your skillset, and start your freelancing career without scanning through piles of job posts. So, what’s the wait? Get started with your freelancing career today!
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For a long time now there has been a dispute between the relationship that exists between social media and SEO rankings. The truth is activities from social media impact rankings in a number of ways. High SEO rankings of a particular site translate to huge traffic to that particular site. Today we share this relationship as well as its impact. 1) Social Media Links May or May Not Boost Search Rankings The question whether Google considers links published on social accounts to be credible back links is one that has been around for some time now. Also, when a post goes viral on social media, do the new links improve the post’s search rankings? Marketers actually have it that links to a site do have a great impact on its rankings. Links to the content on any social media platform aid search engines understand that websites are truly credible and that they should be for what keyword phrases. According to Bing, they do take into account the number of times a link may have been tweeted or retweeted together with the authority of the users of Twitter who shared the link. Google does crawl social sites for data in a similar fashion they would to any other website in their web index. Whereas the authority of a social media page does not really impact on its search rankings, the published links on social accounts could be identified as credible backlinks and as such have an impact on a page’s rank. Be sure to keep up to date with IoT changes within your business. 2) Profiles of Social Media Rank in Search Engines While social media links may or may not boost your search rankings, the profiles from your social accounts most certainly influence the content of your search results. Actually, the profile of your social media account is one of the top results in search engine listings for brand names. As compared to websites, social platforms feel more personal and are the best way to realize the personality of a company. When researching a company people have not much information about, they are most likely to go to the Twitter or Facebook pages of that particular company which is more or less the same as clicking on their website. Some active social channels can make the experience of knowing your company’s brand on the internet more personal, fun and more engaging. So for these reasons, it is very important that companies maintain up to date information as well as engaging content. 3) Social Media Avenues Are Search Engines as Well It is important to understand that SEO includes the search that takes place on social media search engines. Company brands that lend themselves to amazing visual content can greatly benefit from making their content visible in platforms search as Pinterest and Instagram by using hashtags and categorizing their pins properly. Brands ought to expand their concept of Search Engine Optimization to include not only the traditional search engines but social search engines as well. Social media marketers should ensure that users find it easy to find their official social pages. This could mean that they delete duplicate profiles or clearly label their social profiles so that users clearly understand the purpose that the companies serve. Here are some of the ways you can easily get likes on your social media posts like Instagram. 4) Do Not Forget Bing What Bing does is that it looks at the number of people whom you follow and how many followers you have. This can improve the listing of a company in regular search results. Bing is the second most used search engine after Google and its market share growing steadily, company brands should include Bing in their SEO strategies. 5) Top Writers Review This is a review website that focuses only on the investigation and evaluation of online writing services. They are reliable, have high quality and produce original research and writing. For companies that are looking to have high content that will see them secure top ranks in search engines, they should consult. When reviewing websites, Top WritersReviews look into every aspect of writing service from the site of its content to its policies and guarantees, to the quality of its products, to transparency and meeting each customer’s needs. When they rank a website as the best, they actually mean that it is among their list of top writing sites they have reviewed. 6) Leverage Indirect Benefits Rankings are as a result of something and not really an action. Some of the biggest search optimizers are so active on social platforms because they understand the value of indirect benefits. Each aspect of modern marketing is focused on relationships and this includes search. Relationships are built on social platforms. To sum it all up, we can conclude that social media activities are indeed important when it comes to SEO ranking. Content marketers should pay much attention towards the creation of worthwhile content and keep their information up to date. The impact of social media is as important as the impact of websites when it comes to SEO rankings. About the Author: Janet Anthony is a blogger from Kansas City who has been writing professionally for five years now. She mostly writes about web design, SEO, digital marketing, and internet marketing. Her motto is “What you do today can improve all your tomorrows”.
Video marketing can help startups establish their brand name and raise awareness and profile with potential customers. It’s the most effective form of marketing in 2017 because it reaches an audience that is predisposed to watch, share and engage with video content. More than one study suggests that, by 2020, most people on the planet will be turning to the Internet for video (more than 82% suggests Cisco Systems, who ought to know). Google, the world’s largest search engine (and owner of YouTube, the world’s largest platform for video sharing) ranks video content higher than text-based content as part of its attention to user habits and preferences. That makes for serious SEO potential in addition to a host of other benefits. Whether it’s a fun explainer video or a live-streamed product launch, video marketing should be an integral part of any company’s outreach and growth approach. Here are five tried and true strategies for effective video marketing: 1. Feature explainer videos on your company website These are short (30 to 90 second) videos that explain a service or product in a fun and entertaining way. Promotional in non-overt ways, explainer videos use animation, infographics or engaging personalities (think founder Mark Dubin in the wildly loved Dollar Shave Club explainer videos) to explain a company’s ethos or show users how a product or service works. According to a 2016 study by the cloud-based video creation service Animoto: 96% of consumers find videos helpful when making purchase decisions online Nearly three quarters are more likely to purchase a product or service if they can watch a video explaining it beforehand. 2. Share video content on social media platforms such as Instagram, Facebook and Twitter Millennials consume and share videos across platforms, so video content needs to be distributed widely for the best results. Facebook especially is growing infrastructure to support video – 8 billion views per day is their current statistic and that is expected to grow. Video content doesn’t need to be obviously promotional – users like their videos smart, funny, engaging and authentic. If they like it, they will share it, comment on it and, if there’s a call to action, explore further. 3. Consider paid video advertising. With well over one billion users and projected US video ad revenues of over three billion dollars in 2017, YouTube has become a major tool for marketers and the advertising platform of choice for businesses of all types and sizes. Facebook and Instagram are also constantly fine-tuning their paid video advertising programs and analytics tools. Platforms such as Vidyard can also host and analyze paid video advertising content so companies can see at at glance who they are reaching and how effectively leads are converted into sales. 4. Live video This can include live-streaming events, conventions, behind the scenes in a company’s R&D or manufacturing departments, keynote speeches by the company founder. It’s inexpensive, and popular – both Facebook Live and Instagram are aggressively promoting live, real-time and authentic video programming that, in more and more instances, is even replacing traditional news delivery. 5. User generated video campaigns can create enormous buzz if done well The mobile revolution has placed quality cameras, filters and editing software at everyone’s fingertips. Crowd-sourced or user-generated content can take advantage of all that expertise and organically engage your consumer base all at once. Notable video campaigns using this strategy include the Air Bnb Shorts program for Instagram and Nextel’s One Minute of Courage series. Video is the most widely used, loved and shared form of content on the planet. Text-based content simply can’t compete. So be sure to make savvy and entertaining video content a major part of your company’s overall marketing strategy.