SEO
Google Panda and Penguin Updates – the story so far!
Panda Updates: In order to make sure the authenticity of the content being published on the web, Google in January 2011 came up with an innovative search filter by the name of Google Panda Updates. What this meant was that people, who were earlier posting anything on the internet, now had to realise that they cannot simply come on top of search results. Rather, it led to the evolution of a digital era where Content would be the King!!! And, in order to make sure that the importance of quality content does not fall down with time, Google comes with regular Panda Algorithm updates. So, if you want to stay on top of the search results, you need to make sure that you update your website according to the latest changes in the algorithm. In fact, there have been websites that were ranked amongst the top results prior to the coming of Panda, but lost their rankings completely after these updates. There have been more than a dozen of these updates so far by the search engine giant, with the latest one being made by Google in September 2014. The updates can be looked upon as Google’s voyage to ensure authenticity of content on the web, and penalize webmasters publishing poor quality content to emerge in the search results. You can have a look at all the updates made Google so far – Panda Update 1, Panda 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only) Panda Update 2, Panda 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally) Panda Update 3, May 10, 2011 (no change given; confirmed, not announced) Panda Update 4, June 16, 2011 (no change given; confirmed, not announced) Panda Update 5, July 23, 2011 (no change given; confirmed, not announced) Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced) Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced) Panda Update 8 Panda 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed) Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced) Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced) Panda Update 11, Feb. 27, 2012 (no change given; announced) Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced) Panda Update 13, April 19, 2012 (no change given; belatedly revealed) Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another) Panda Update 15, June 9, 2012: (1% of queries; belatedly announced) Panda Update 16, June 25, 2012: (about 1% of queries; announced) Panda Update 17, July 24, 2012:(about 1% of queries; announced) Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced) Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced) Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced) Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced) Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced) Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced) Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened) Panda Update 26 Panda 4.0, May 20, 2014 (7.5% of English queries were affected; confirmed, announced) Panda Update 27 Panda 4.1, Sept. 25, 2014 (3-5% of queries were affected; confirmed, announced) Panda Update 28 Panda 4.2, July, 22,2015 (about 2%–3% of English language queries.) Penguin Updates: While making sure that content is the king, Google also rolled out another set of updates to better catch websites which were using black hat techniques and posting spamming links. The update was named Penguin Update! The first penguin update was launched in April 2012. With these updates Google penalizes webmasters using unethical techniques such as buying links or getting them from link networks to get into search results. However, Penguin does not always bring a bad news. With each update, chances are that the website that have adhered to ethical techniques and also taken action to remove bad links may regain their rankings. There have been half a dozen of these updates until date, with the latest one being launched in October 2014. In fact, the last update was quite a long one that kept on rolling for more than 6 weeks, which was quite unusual. And, the update impacted only a small fraction of the queries i.e. not more than 1%. While there have been only 6 Penguin Updates so far, the impact of these updates have been huge, with many a website simply losing their identity and ranking within the search results. Here is the complete list of Penguin Updates that have been rolled out by Google so far – Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries) Penguin 1.1 on May 26, 2012 (impacting less than 0.1%) Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries) Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries) Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries) Penguin 3.0 on October 17, 2014 (impacting around 1% of queries) If you have had your share of experience with these updates, both good and bad ones and would like to let people know about your side of the story, then feel free to post what you have to say in the comments section below.
How To Use A Content Delivery Network To Improve SEO
Career opportunities for a business analyst in CA, USA In today’s pressure cooker like company environment, it is very important that right services are carried out in the nick of time. Another important aspect to make sure is that your organisation has a fully-functional website which lives up to your consumers’ expectations without showing any fall in performance and availability. As soon as your website begins getting traction, having a content delivery network (CDN) shows an abundant bet. It lowers future headaches and downtime frustrations by providing the requested information from the edge server closest to the end-user location. As it is developed up using big networks of servers, it makes it possible for resource scaling and lowers vulnerabilities. As a number of you already understand SEO or online search engine optimisation has actually ended up being so crucial in recent years particularly with the advances and enhancements in how online search engine rank websites in their searches. Web designers especially now have a bigger responsibility in building websites that are coded to requirements and are online search engine friendly. Some still conflict SEO. However, it is certainly required to attain website success in today’s competitive web world. In this article, you will learn more about how a CDN can assist you increase the performance of your efficiency, complete satisfaction level of users and lower the down resource and bandwidth consumption: Ultra-fast Site The question why one ought to choose this sort of content network service depends on its efficiency to increase the site’s speed and decrease the packet loss. As soon as you have used this solution, you can remain relaxed from the website speed factor. Technically, CDN solutions are developed with servers of multiple networks, which allow the website owners to handle a big increase of the traffic. The very best part is data is severed from the edge-server, situated in distance to the user’s location. Data Caching Caching plays a pivotal role in lowering down server resource and bandwidth consumption. Excellent news is numerous of the service providers know this truth, and the problem is many of them have no concept to the best ways to execute it in an effective way. Herein, those who offer content delivery network options have a hands-on experience of how to carry out the requisite process, efficiently. Caching is among the best aspects to accelerate the efficiency of a site. Defence versus Traffic Rises If you would introduce your site, you would ostensibly want your service to grow, wouldn’t you? God pays attention to your prayer and your website gets popular overnight, bring in a substantial amount of traffic to your site. What if you have less computing capabilities to handle this surge in traffic? Do not panic! CDN is here to rescue. It will help you to handle traffic spikes without letting your total organisation performance to decrease. It is because of the reality that they are a combination of numerous servers; the computing resources can be easily scaled up or down depending on the traffic motion. That means, even if you are not utilizing it today, it will be offered for you when there will be a requirement. The worst-case scenario for a business website is to obtain big amounts of traffic and not being able to handle it. Some of the companies do not even charge their users for CDN service. It indicates you can register for the services anytime, and enjoy included security and performance at no extra expense. Security against Distributed Denial of Service (DDoS) Attack Distributed Denial of Service (DDoS) attack remains in highlights, owing to its potential to ruin the overall functioning of a service. Hundreds of countless organisations encounter this sort of attack every year, and reportedly and consistently face a number of losses in terms of earnings, trustworthiness, and efficiency. Some of them have even dealt with a complete shutdown. As soon as this attack hits your network, your website can decrease for a number of hours. CDN can help in fighting this circumstance. It has numerous security layers that initially filters the user demands before letting it reach to the network, thereby, keeping your mission-important site(s) far from such nasty incidents. Additionally, some of the content delivery networks are packed with a technology and ask every user to enter CAPTCHA before letting them check out the site. Uninterrupted Availability Bid farewell to the situations when you want to access the files but you cannot just because of downtime concerns. Conventionally it was observed that if your webhosting vendor is experiencing certain concerns, your service is surely getting impacted by the same. Additionally, you are entrusted just minimal alternatives. To be useful, altering the host is not a minute or day’s task. This exercise includes specific sets of treatments, consisting of extensive analysis and understanding. The only thing you are entrusted is to await your supplier to fix the problem. These irritating situations can be quickly cut off by having a Best CDN in place. It caches frequently searched webs pages so that in case your web hosting company encounters concerns with the network, the cached information will be served to your end-users. This, in turn, allows your website to stay constantly on for your end-users, no matter if the hosting service provider’s web server crashes. If you are seeking to avail a content delivery network for your crucial website(s) in order to accelerate company performance, link with a reliable and skilled host. Given that there are a big number of providers, and this number is increasing day by day, opportunities of falling victim to phony suppliers is very high. Hence, it is necessary to take a deep insight of the business’s profile, working, prices and customers, prior to signing up for the agreement with them. The Bottom Line For organizations that are fretted about their site’s efficiency and latency concerns, a content delivery network (CDN) shows an advantageous option. It quickly deals with speed, efficiency, trustworthiness, and latency problems. If money is the factor
Pros and Cons of Using Visual Content for Your Promising Marketing Campaign
Pros and Cons of Using Visual Content for Your Promising Marketing Campaign Marketing has always been an important aspect of any type of business. A few years back, business professionals didn’t have all of the luxury resources that we now possess. The uncontrollably fast technology breakthroughs have truly influenced the way in which marketers promote items and services. Most of the marketing activities nowadays are performed within the online environment. Successful marketers have developed new strategies and approaches that no one has ever thought about a few years ago. As an example, content marketing strategies are extremely popular among online marketers in the present moment. As the time is passing by, we can definitely notice a substantial growing number of marketing choices. The possibilities are becoming almost endless; we just need to have the courage to exploit what’s out there, and take advantage of all our current possibilities. In order to create a promising marketing campaign, one has to possess the necessary knowledge first. Then, it’s all about the skills and the commitment the person develops. There are two types of marketing campaigns: free and paid. Neither one can guarantee success; that’s up to you! There are also more ways in which a webmaster or an online marketer can develop his marketing strategies. Here are few of the options: content marketing, social media, search engine optimization, blogging, networking, and much more. No matter what platform you choose in order to perform your marketing campaigns, you must understand and be able to create a professional campaign. That means that you must recognize and apply the elements that will successfully influence your efforts. During today’s article, we’ll talk about the importance of visual content in any type of marketing campaign. We’ll also analyze the pros and cons while also offering you plenty of powerful tips and marketing insights. The Role of Visual Content in a Marketing Campaign Let’s start off with an interesting “did-you-know” type of question. So, did you know that 90% of the information which is perceived by our brains is actually visual?Now – considering the fact that a big percentage of the content which is posted online is text-based, you can surely link the importance of visual content to the potential success of a marketing campaign. They also say that “a picture is worth a thousand words”, so what about an infographic…or a video? The marketplace’s tendencies tend to quickly move from one place to another. In the present moment, visual content is extremely important for any type of marketing campaign. Here’s one more interesting fact: when individuals hear information, they’re most likely to retain around 10% of what they consumed three days later. If that information is paired with a visual element, the retention rate increases by 55%, therefore they’ll remember 65% of the information three days later. So what are the most popular types of visual content nowadays? Images (94% more total page views when an image is present in an article) Infographics (excellent informational content which focuses on specific topics) Videos (great for conveying more complicated messages, better marketing results) Memes (a new trend, easy to create, conveys many messages at once) Presentations (online presentations gain more traction than the offline ones) Screenshots (usually used for offering a glimpse into a company’s inner environment) Each of these options could be efficient alternatives for your future marketing campaigns. I’d suggest analyzing your business model and deciding upon few of these visual content types. Once you figure out which ones works best for your marketing campaigns, continue testing and optimizing until you reach the scale that you desire. PROs of Visual Content in a Marketing Campaign 1. Concrete and Relevant Messages Let’s take images as an example. When you include an image in your blog post, for example, that specific picture must totally convey your overall content message. You can use two or three of them, of course, but their main purpose is to convey what words can’t. Videos, infographics, and presentations are more complex forms of visual content. They’re more modern, more efficient, and more specific than pictures are. If your text contains few of the previously mentioned visual contents, you can bet that your reader will understand more from your overall message. 2. More Backlinking Opportunities Each of the visual elements that you choose to include in your content is going to be linked to individually. Considering this aspect, we can conclude that we can create more backlinking opportunities that will eventually positively alter our SEO efforts. Whenever you include a visual content piece, it’s wise to link the source of creation. Even if they’re not your visual contents, linking to the website which first published it could push you towards a productive backlinking collaboration with that specific website. If it’s your content that you’re using, make sure that you create relevant inbound links. 3. Capturing Attention is Easier Think about it; when you come across a content piece while scrolling on Facebook, which of its elements grabs more of your attention? Is it the title? The image? The video thumbnail? More than often, the answer is simple. It’s the visual content which attracts our eyes and motivates us to find out more. If you are able to convey powerful messages through your visual content, you’ll have a lot of success with your marketing campaigns. CONs of Visual Content in a Marketing Campaign 1. Often Limited Lengths An article can always be improved. You can edit and proofread it, modify the content according to your needs, and also increase the length of it. Visual content is quite different. When you create an image/infographic/video/presentation, the flexibility that you’re getting isn’t quite satisfactory. The biggest problem with visual content is represented by a marketer’s ability to convey his message within reasonable time and dimension lengths. For example, extremely long infographics or quite long videos will often negatively influence your viewer’s attention. 2. Time Consuming Creating visual content is often time-consuming. Like with any type of content, one must focus on the value that he’ll
Marketing Experts
Most marketing experts agree that the world’s best logos have similar characteristics. First, does the logo quickly communicate the purpose and personality of the client? Simplicity and appropriateness for how the logo is going to be used would be next on my list for the most important elements of some of the best logos. Is the logo memorable and own-able? Does the image work as well in one color as in full color? Will the design work on a billboard? A postage stamp? These are questions some of the best brand artists and marketing experts look for. Marketing and advertising specialists claim this logo’s brand-new appear is actually component of a better work to alter Apple’s graphic from in which associated with scrappy populist to a single associated with world-class technologist. What’s led tremendously to be able to Apple’s achievement is extremely good marketing. Because so many individuals recognize Steve Jobs Work opportunities ended up being a huge believer in good, intelligent, imaginative marketing. Apple’s brand name promoting continues to be on the list of crucial elements in order to its accomplishment. A company’s brand name is the identity that reveals towards the general public. This kind of management and business identity performs a vital purpose in how consumers check out an organization and it is merchandise. Intelligent corporations set a lot of imagined in brand name managing, designing a brandname character that may lure customers. Seeking out an professional in the Online promotion company who has a ideal reputation of great outcomes is also incredibly important. This is so important because professionals who have had great accomplishment in the last will potential appreciate significant amounts of success during enough time invested helping you as well. Previous performance is known to be one of the first symptoms of performance predicted in the future. This does not suggest that new professionals are instantly going to under achieve but there is some risk associated in choosing an professional who does not have a affordable quantity of practice or who has not conducted effectively in the last. You can be more secure putting your Online advertising strategy in the hands of an professional who as a concept produces the type of outcomes you are expecting for your own Online advertising strategy. Apple company continued to focus on company marketing within the 2000s. This introduction in addition to marketing with the ipod throughout 2001 was its very first organizing company marketing proceed with the completely new centuries. This ipod has not been the first convenient electronic music player out there, but it quickly cornered this market by means of making a company figure that has been irresistible to numerous people, particularly young people. Many believe Apple’s tablet stands a good possibility of surpassing your Kindle to get your viewer of preference. Buyers that sense great loyalty on the Apple company corporate identification are hoped for for you to make to acquire your Apple company tablet along with brand-new Apple company solutions. On the subject of developing ranking available within a swarmed discipline associated with specialized merchandise, Apple company has demonstrated that will arranged model promoting may be just as significant seeing that efficiency and also cost.
Canada Classifieds Ads sites list
Making use of the Canada Classified Ads sites is a tried and tested way to get your site ranked faster on the search engines. Considering the fact that classifieds serve a great purpose in fetching backlinks to the website, these sites come across as just the perfect option for people who want to make the most of their Search Engine Optimization strategies and get the website ranked to top faster. When blended with other strategies employed for SEO, these Canada classified sites can work wonders and get the desirable results within limited time frame. Therefore, you can eventually be sure of making the most of your search engine rankings by posting on the sites listed on the website. Rather than having to run everywhere online and invest time in searching for website where you can post your classified ads, this portal brings all that clubbed underneath one roof. So, you can minimize your efforts for searching, rather than focus entirely on marketing strategies and devise plans that you can use to promote your business, while all the reliable and best Canada classified ads sites are all available for you to post your content are available here. Take a look at the list mentioned below and see what I am talking about here!