SEO

Social Media Marketing Upwork Test Questions 1. How can a company place itself as an expert in a certain area of expertise? Answers: a. Post updates which brag about the company b. Actively answer questions in the Q&A section of the site c. Post comments on competitors pages stating how they are inferior d. Answer the questions in all the categories, even the ones in which the company is not engaged. 2. What is meant by A/B testing in marketing? Answers: a. Testing of 2 different products b. Testing 2 versions of an advertisement to see which elicits the best response c. Clinical testing of medical products before legally allowing them for sale d. Testing via 2 mediums, such as radio and television 3. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos? Answers: a. Post links on the company blog to the YouTube videos b. There is no method to effectively direct people to the company videos c. Use of keywords d. Sending out mail advertisements 4. What is the character limit for posts on Twitter? Answers: a. No limit b. 100 characters c. 140 characters d. 200 characters 5. What is meant by “micro-blogging”? Answers: a. Blogging daily b. Blogs which are posted by companies, not individuals c. Blogs with limited individual posts, limited by character count typically d. Blogging from mobile devices 6. What do Connections on LinkedIn effectively represent? Answers: a. Random strangers who found the company b. People the company has sold product or services to c. An avenue to disperse coupons d. People and other companies the user is connected to directly 7. What is the term adopted for updates posted by Twitter users? Answers: a. Tweets b. Twoots c. Twinks d. Posts 8. How does a blog directly impact sales of a company? Answers: a. It tells customers what products to buy b. It can be used to talk negatively about the competition c. It is typically used as the way to disperse company coupons d. Typically a blog does not directly create sales 9. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website? Answers: a. Hire a web specialty firm b. Implement special software c. Creating landing pages specific for each campaign d. There is no way to know where traffic comes from 10. What type of status updates would drive visitors to the company site? Answers: a. An update telling friends they hope to see them all soon b. A link to a new press release hosted on the company site c. A link to a third party hosting a company press release d. A picture of the CEO 11. What feature does LinkedIn offer for pay accounts? Answers: a. Ability to post pictures b. Increased abilities to connect directly and send messages to people c. Ability to post in Groups and create a Group d. Ability to block users 12. What is meant by Brand Management? Answers: a. Managing the marketing staff b. Management of the marketing budget c. The company executive management team d. Creating a consistent image for the company 13. What traditional marketing technique is YouTube closest to? Answers: a. Print advertising b. Television advertising c. Radio advertising d. Mail advertising 14. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Answers: a. Required by law b. Search engine rankings will include hits on the blog as part of the overall website hits c. Requires less effort to maintain d. Cannot be hacked easily 15. What is the ultimate goal of a social network marketing plan? Answers: a. To satisfy investors in the company b. To justify spending in marketing c. To find investors for a company d. Drive potential customers to the company and give them an action item to perform 16. What is “guerilla marketing”? Answers: a. Marketing geared towards animal lovers b. Marketing which relies on time and energy rather than a large dollar budget c. Aggressive sales techniques d. Marketing using a large scale national budget 17. How does YouTube serve a dual purpose in social media marketing? Answers: a. It can be used as a company blog as well as video advertisements b. It can be used for company pictures and videos c. It can be used to host the company website as well as videos d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube 18. What is a “wiki”? Answers: a. Form of blogging b. A new social networking site c. Interconnected and user generated knowledge management systems d. A tool for posting to social media networks 19. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness? Answers: a. Ask the watcher to visit the company site at the end of the video b. Make the videos at least 5 minutes long c. Make the videos under 10 seconds d. Have the CEO featured in the advertisement 20. What is the general purpose of posting a video blog routinely to YouTube? Answers: a. It allows the company to hard sell its products b. It allows the company to drive website traffic to its blog c. It can be used to disperse the company contact information d. It allows followers to create a personal connection with the employees of the company 21. What is the overall goal of social media marketing for companies? Answers: a. Generate sales b. Increase company headcount c. Increase their web presence d. Help accelerate product launches 22. What is one measure a company can use to validate the usefulness of its video posts on YouTube? Answers: a. The number of followers b. The amount of views of the video c. The number of videos the

You have most likely known about pinging administrations. You may likewise have known about long range informal communication locales, for example, twitter or Facebook. You may likewise mindful of the way that these administrations or locales can enhance the movement to your site. Maybe, you may even notice that these destinations can be utilized to enhance your business deals. Truly, have you ever considered utilizing social bookmarking to further help your business deals? Would like to know the greatest mystery to advance a site effectively?  As a matter of first importance, I need to praise you for landing yourself at the correct article here. In this straightforward article, I will demonstrate to you generally accepted methods to use all these pinging administrations, informal communication locales and social bookmarking administrations to expand your business deals. Try not to stress over the procedure; it is really as simple as figuring out how to spell ABC. Prior to that, we need to investigate two or three things.  Pinging administration is truly extraordinary in the event that you happened to have a blog. Blog, for example, WordPress will empower you to ping your post naturally. In any case, this may not accumulate you numerous guests or considerations, as there are consistent pings that are circumventing each time you ping. This will at last push your ping rapidly to the base of the fundamental page, therefore bringing down your likelihood of having your ping saw by others. Another drawback of that, you have definitely no power over what the title or depiction of the ping, regardless of the possibility that you do have an executioner title, it will naturally abbreviate to an ugly reach out by the pinging locales. In long range interpersonal communication, you may know it might just increases a few considerations as not everybody who are intrigued will be at your companion records. For example, in twitter you may just tweet to your supporter rundown, to get more extensive consideration, you need to physically include more adherents from twitter. This alone can takes up hours to do as such. In addition, you need to retweet your tweets with a specific end goal to acquire considerations. This same goes to the informal organization site, for example, Facebook, where you need to add more companions to acquire considerations from the intended interest groups. Concerning social bookmarking, the best thing is that, you can simply re-bookmark your site or an article with various titles and portrayal. Thusly, you will make sense of the best title that can pick up the most consideration and guest to your site, which at last change over all the activity to deals. Another fortunate thing about social bookmarking is that, you don’t need to add companions or discover adherents to acquire considerations. This alone permits you to concentrate on advancing the portrayal and title of your bookmarks. Presently, the million dollar address: How to get the most out of these administrations? Expecting that you have a blog, you can without much of a stretch discover blog module that empowers you to have your ping altered by enjoying. You may determine the custom title which could be not the same as your post title, and make them ping in like manner. At that point, you can in this way present your blog entry to article indexes, for example, Goarticles.com. Goarticles.com gives you moment endorsement, where you can those connections posted onto your long range interpersonal communication destinations. These alone, officially numerous the connections that you can spread on the web and your article will likely get listed speedier than your blog entry since article registries are internet searcher crawlers’ top picks. At that point, you bookmark every one of the connections to your article and blog entry. With social bookmarking, you have a more extensive spread of your substance to the potential clients over the web. Besides, this can give you more connection squeeze or connection notoriety as the greater part of the social bookmarking destinations have high page rank and are DO FOLLOWS! The best part is that you can have your articles or blog entry bookmarked as much of the time as you wish. Over the long haul, it won’t just give you better web index positioning position, you will be impacted with tremendous measure of focused activity. The drawback of social bookmarking is that, it obliges you to present your bookmarks to various social bookmarking locales to be powerful. It is truly painful to have your bookmarks submitted to numerous destinations, as each web advertiser needs to catch however many potential clients as could be allowed. That is to say, you may have acknowledged it yourself; you need to rehash the procedure of enrollment, email enactment and bookmark accommodation for each social bookmarking site. Just by considering only it, you will most likely piece the possibility of social bookmarking for your locales or articles. Presently, simply envision you can have a social bookmarking apparatus to computerize all your bookmark accommodation handle. You simply need to click a catch that can robotize the entire procedure from enlistment to bookmark accommodation for numerous locales. Inside minutes, the entire procedure will be finished. You might need to check the bookmark measurements following 24 hours and change your titles or labels or depictions of the bookmarks and rehash the entire procedure. With simply that, you will in all probability increment your activity in any event beyond 200%, as you can now put a greater amount of your concentration in advancing your bookmarks or streamlining different components of your site that can get more deals. I am almost certain you as of now got hold of the idea of social bookmarking. By having such information, it would be a waste on the off chance that you don’t place them enthusiastically. You ought to get yourself a social bookmarking device today. Nonetheless, do mindful that the greater part of social bookmarking instruments accessible in the market don’t computerize the enlistment and email initiation prepare. In

Recently, I’ve been messing around with a great deal of social bookmarking apparatuses. My group and I have hit specialty showcases hard, both as partners and as item makers and it’s totally important to rank for key terms rapidly. We’ve fabricated most likely 60 destinations or thereabouts, each in various markets with various adaptation strategies…  You and I realize that keeping in mind the end goal to prevail in Internet promoting, you must have activity. Without movement, any startup or venture is a disastrous come up short. So what I thought I’d do is discussion somewhat concerning why the possibility of bookmarking is wonderful and after that abandon you with some bookmarking instruments you can try out. Social Bookmarking Tools – Why They’re Important  As you most likely know at this point, bookmarking is a speedy approach to get tons and huge amounts of backlinks to your site. Top notch backlinks at that. Gone are the days that you have to send ‘equal connection solicitations’ to potential connecting accomplices. With social bookmarking, you should simply make a record on a bookmarking site, enter in your URL, include a few watchwords and hit enter… 1 linkback. The thought behind web 2.0 bookmarking administrations was to make it simple for individuals to impart their most loved stuff to their companions and to monitor heaps of bookmarks effortlessly. Also, that is an exceptionally respectable motivation. What advertisers immediately made sense of was that those connections, more often than not, got spidered by Google and a decent amount of them are “dofollow” so they give you some “linkjuice” simultaneously. Importance, Google grants you when it finds the connection heading off to your site. With the best possible bookmarking apparatuses, you can mechanize the procedure of linkbuilding on these social destinations, sparing you both time and cash! The Problem With Manual Social Bookmarks  Likewise with anything, there are downsides to bookmarking. Particularly when you’re doing it physically. Above all else, social bookmarking takes a huge amount of time. You need to make 50 or 100 social bookmarking accounts, then you need to check every one of those messages, keep each one of those passwords straight etc. To present a bookmark (otherwise known as. get a linkback) you must sign in, fill in the shape and hit submit.. Do that 100 circumstances and you’ve shot the better part of a workday. Not cool. The Darkside Of Social Bookmarking Tools  So awesome, social bookmarking apparatuses is the approach, correct? Indeed, there are a few things to consider first. One darkside of social bookmarking devices is that you may feel that it’s excessively spammy – making many connections to your site for the advantage of Google. Furthermore, I’ll give you that. Be that as it may, we’re not by any stretch of the imagination making these bookmarks for anybody. Not very many individuals, in the event that anybody will ever observe them… However, they will see your ‘cash site’ in the web crawlers BECAUSE of all the social bookmarks! One other negative side to social bookmarking apparatuses is that reality that my two top choices charge month to month for get to.. They do that to keep the product overhauled… The social, web 2.0 scene is developing so quick and has such a large number of upgrades to their destinations that all together for the social bookmarking instruments to reliably work – they must be redesigned… Truth be told, the one bit of programming that doesn’t have a month to month charge has horrendous achievement rates.

Social bookmarking is a route for Internet clients to oversee, compose, file, and scan for bookmarks online assets. Social bookmarking is imperative since it permits you to influence your substance. In the event that the substance is utilized appropriately, different things will take after.  It has a few advantages, including the presentation of your substance on different sites, which will give you a higher level of perceivability, and a capacity to obtain a back connection with catchphrase significance from a site of expert. In the event that you are showcasing your items and administrations in your specialty, this is a decent wellspring of your income. The more you can impart data about your image to individuals on the web, the more grounded your notoriety and believability will get to be. Of late, many site design improvement (SEO) organizations are depending extraordinarily on social bookmarking accommodation to advance their clients sites. Excellent social bookmarking makes great quality back connections and draws a lot of movement. In social bookmarking, clients spare connections to pages that they need to recall as well as share. The bookmarks are by and large open and can be spared secretly, are imparted just to particular individuals or assembles and are just inside specific systems, or in another blend of open and private spaces. The general population who have entry can for the most part view these bookmarks sequentially, by classification or labels, or by means of an internet searcher. Numerous social bookmarking administrations give web sustains to their arrangements of bookmarks, including records composed by labels. This permits endorsers of get to be distinctly mindful of new bookmarks as they are spared, shared, and labeled by other individuals. The accompanying is a halfway rundown of mainstream social bookmarking destinations: Heavenly: (initially called del.icio.us) concocted labeling and instituted the term social bookmarking. It is a web benefit for putting away, sharing, and finding web bookmarks. All bookmarks presented on Delicious are freely perceptible as a matter of course, in spite of the fact that clients can check particular bookmarks as private. Imported bookmarks are private of course. Fold: A free administration that keeps up vital things that you find on the web and permits you to discover them rapidly once more. Simpy: An online individual and bookmarking administration, which was procured by Yahoo! yet at the same time works autonomously. Citeulike: A free online administration that sorts out references to scholarly papers and can be imparted to others. Connotea: A free online reference administration benefit for clinicians, analysts and researchers. Connotea is in some cases called a social reference benefit. Digg: A social news site. The site s foundation work comprises of giving individuals a chance to vote stories up or down, called burrowing and covering, separately. Numerous stories get presented each day however just the most Dugg stories show up on the front page. Diigo: Diigo permits joined clients to bookmark and label pages. Also, it permits clients to highlight any part of a page and append sticky notes to particular highlights or to an entire page. These explanations can be kept private, imparted to a gathering inside Diigo or an exceptional connection sent to another person. The name “Diigo” is a contraction for “Process of Internet Information, Groups and Other stuff.” StumbleUpon: An Internet people group that permits its clients to find and rate arbitrary site pages, photographs, and recordings. It is a customized proposal motor that utilizations companion and long range informal communication standards. Website pages are exhibited when the client taps the “Lurch!” catch on the browser s toolbar. StumbleUpon picks which Web page to show in view of the user s appraisals of past pages, evaluations by his or her companions, and by the evaluations of clients with comparable interests. Clients can rate or pick not to rate any Web page with a thumbs up or thumbs down. Connectbeam: A social bookmarking and labeling administration focused toward organizations and ventures Lotus Connections: An item that is claimed by IBM. It is social programming for business. The item gives organizations of changing sizes with a Web 2.0 shared workplace. Locales, for example, Reddit and Newsvine offer a comparable framework for association of social news. Points of interest  A social bookmarking framework has a few points of interest over customary, mechanized asset area and grouping programming, for example, web index insects. All tag-based arrangement of Internet assets, (for example, sites) is finished by people who comprehend the substance of the asset, instead of programming, which algorithmically endeavors to distinguish the importance of an asset. Also, individuals can discover and bookmark site pages that have not yet been seen or listed by web creepy crawlies. In addition, a social bookmarking framework can rank an asset in light of how often it has been bookmarked by clients, which might be a more helpful metric for end clients than frameworks that rank assets in view of the quantity of outside connections indicating it (albeit both sorts of positioning are defenseless to misrepresentation and both require specialized countermeasures to attempt to manage this). Drawbacks Casual vocabularies   With regards to pursuit information, there: Are downsides to tag-based frameworks Is no standard arrangement of watchwords Is no standard for the structure of such labels (eg, particular versus plural, capitalization), Is mistagging because of spelling blunders Are labels that can be questionable, which can show up frequently Are indistinct labels because of equivalent word/antonym perplexity Is no system for clients to show various leveled connections between labels Spam and defilement  Social bookmarking can likewise be defenseless against defilement and agreement. In light of its ubiquity, a few people consider it an instrument to use alongside site improvement to make their site more noticeable. The all the more regularly a site page is submitted and labeled, the better the possibility it has of being found. Spammers have begun bookmarking a similar page a few circumstances as well as labeling every page of their site utilizing a great deal of prominent labels, obliging designers to continually change their security framework to beat