SEO

No matter what type of online business you’re running, one thing is always, always, always essential, you need customers. And that’s where your email database comes into play. After all, the more connected you are with your site’s users, the more value you can offer them and that will lead to sales.  But how does the small business owner create the highly coveted email list?  And how do you grow it in a way where you’ll see your database quickly expand and thrive? Well, relax, because you’re in the right place.  Here are 8 list building hacks to grow your email database fast. 1)  Use Google Accounts To Make Sign Up A Breeze Lots and lots of people use Google.  And with the magic formula of getting a lot of sign-ups being to combine great content with convenience, using Google Accounts to allow your users to sign up for your email list with just a single click of the button is an excellent way to build up your database fast. 2)  Put A Subscription Link Into Your Email Signature When you’re trying to build your email database, you want to make it nice and easy for your readers to subscribe.  A simple and clean way to do this is by inserting a signup link into your email signature.  By doing this, your reader will now just be a simple click away from becoming one of your devoted fans and you’ll get the info you need. 3)  Insert Links To Webinars Into Your Content Getting people to sign your email list is all about providing maximum value to them and linking to webinars is a terrific way to draw readers in and keep them with you for the long run.  Simply by inserting a sign up link on the same page you’re advertising your webinar, you’ll now be offering your audience the ability to be notified and receive all of your amazing content and if they’re already enjoying your posts, they’ll most likely jump at the chance to be frequently updated on the information you’re providing. 4)  Provide Amazing Content Readers love the value.  And by writing posts that provide high-quality content along with unique, well-written insight into things, your audience will be compelled to not only read your work, but to print it, share it, and forward it to their friends and colleagues.  This will not only build you the loyal following you’re looking for but will inspire your readers to sign up for your email list since they’re going to want to be kept up-to-date with all the great info your site provides.  Of course, not everyone is a great writer, and if you need a little help, check out this reviews page to quickly find out which writing service will best give you the killer content you’re looking for. 5)  Put Together A Case Study If the power of the internet can be summarized as one thing, it’s an endless sea of information.  And with the amount of amazing stuff you can find being virtually infinite, you can get overwhelmed with info pretty quickly. And that’s where the case study comes in. Remember,aside from promoting your site, it’s all about value, and along with blog posts, webinars, and podcasts, case studies are a great was to not only educate your audience but to also drive them to want to sign up for your email list. The beauty of writing a case study is that you don’t have to run your own experiments to put on together.  For example, people love before and after transformations, and you can create a study demonstrating one simply by referencing another study’s data and then reshaping it as your own. 6)  Specialize If you were looking for a foot doctor, would you seek out a general practice physician or a podiatrist? If you said podiatrist, then congratulations, you already understand the concept of this hack. People want a specialist.  Thus, finding a niche for the type of content you provide and then making yourself into an expert in it is a much faster way to gain people’s interest and trust than if you try to wear too many hats.  Once you hook an audience in with your specific knowledge about a topic they’re interested in, they’ll be more than happy to sign up to your email list and you can watch your database quickly grow from there. 7)  Make Them An Offer They Can’t Refuse Best – selling author and world class entrepreneur, Chris Guillebeau, said this about the difference between a compelling offer and an offer that is irresistible: “A compelling offer is like a slice of orange at mile 18.  It’s a marriage proposal from the guy or girl you’ve been waiting for your whole life.  An offer you can’t refuse is like the $20,000 Bonderman Fellowship offered every year to graduation seniors at the University of Washington.” Simply put, your goal is conversions.  And when you’re trying to get users of your site to sign up for your email list, you’ve got to offer them something that they’d feel like they’d be crazy to say no to.  Here are the fundamental characteristics of an irresistible offer:   High Value    Scarcity    High Demand   Relevance  Exclusivity Combine these elements with some good old fashioned persuasion and you’ll see your database grow in no time. You’re On Your Way! Remember, you don’t have to try implement all of these hacks at once.  In fact, by first working with just one or two of them, you’ll be able to get your footing and then as you see results, you can start to employ more and more of them in order to maximize the speed and scope of which your email database grows. Just remember, building something good takes time, and even if you don’t get sign ups right away, just keep at it – these hacks work.

You know how SEO is crucial to any website and blog nowadays. You know that if you don’t optimise it for search engines, your traffic won’t be as good as you wish. But if you aren’t a technical person, you might be concerned that you will never see your posts on the first page of Google Search. That you have no clue about coding, and that it is essential to ensure a higher ranking. Good news is that it is only partially right. Yes, there are many technical things that you can do so to achieve better results. But Google has been moving closer and closer to a place where these things won’t be as significant as they were. The search engine wants to avoid people trying to game the system and using black hat techniques to boost traffic. It means that non-technical strategies already are and will be even more essential to decide who appears first on Google Search. Having said that, let’s check some of the best non-technical SEO strategies that you should start using right now. 1 – Focus on your audience The first thing that you will need to get right is what you know about your audience. So if you haven’t done much research, it is high time for you to do it. You will want tofind out who is your target audience, which time they are online, and what they are looking for on the web. It is also important that you find out if they will be coming across your content through a desktop or a mobile device, what their age group is, and if they prefer visual or written content. You might think that it has nothing to do with SEO, but here is where many people get it wrong. A successful SEO strategy depends on delivering the right content to the right audience. So if you don’t understand well who they are, nothing else will work. 2 – Create high-quality content Another factor that will influence your ranking is how long your visitors stay on your blog or website. If they just click on the Google Search’s result, spend 3 seconds on your page, and get back to Google Search, you will look bad on the search engine’s book. And it is because it will think that you are delivering something different from what you promised, or because your content is poor. So as you hopefully are not committing the first crime, make sure that you fall into the second one by mistake. If you want that personactually read or watch your content, you will need to give them a reason for it and provide the ideal environment. It means that you will make the sure that your content is aligned with their needs and that it is easy to read and scan, visually friendly, and useful. 3 – Add the right keywords Your keywords are still vital to your SEO strategy. It is through them that Google algorithm understands what your content is about and if you got the best answer to the enquiry that they have. So make sure that you select and add the right keywords to your website or blog. They should be the words used by your target audience to search for your topic, product, or service, and nothing else. Also feel free to add synonyms and related words. It will help you to avoid stuffing too many keywords and making your text sound unnatural.  And remember that they should also be in your anchor text and alt text of your images. 4 – Write a killer headline Your headline is your business card. It is the first thing that your audience will see, so make sure that it will be the best one you can come up. There are many techniques to help you to achieve, and you can have a look at the best sites for writing services if you need any support. Your headline should be catchy, engaging, but also enticing, so you will encourage people to click on it. It should also have the most valuable keyword on it. 5 – Create a perfect SERP A perfect SERP is something that you should build as a top priority. It means that you should craft a title tag and a metadescription that will add value to your content. You will want that your audience understands that your post or page has the best answer when they see it on Google Search. And you won’t achieve it if you leave the robot behind the engine “create” it for you. So make sure that you take your time preparing your title tag and meta-description, and not only to your websitebut to each page or post. Add the right keywords and stick to the limit number of characters, so you can rest assured that it will go as you want it. The bottom line As you can see, SEO is mostly about delivering great content, tailored to your audience, and marked in a way that the search engines can find and understand it correctly. And these are things that you can do without any technical knowledge. So get back to work and check what needs to be improved on your website or blog. You can be sure that you will see the improved results on your analytics very soon. About the Author: Janet Anthony is a blogger from Kansas City who has been writing professionally for five years now. She mostly writes about web design, SEO, digital marketing, and internet marketing. Her motto is “What you do today can improve all your tomorrows”. Find Janet here: twitter

Social Media Marketing Strategy & Process: Social Media Marketing has taken the world like storm, becoming the need of hour for every business. Whether you run a small local corporation or are the proud conglomerate with business running in various parts of the world, Social Media Marketing is a must for your business. Our social media marketing endeavors are built around Building brand awareness One of the most important things for a business these days is to make their presence felt and build brand awareness. We at SEO and Web Service employ state of the art strategies to give your business the boost it deserves. Creating and sharing content Content is the face of your business, something that helps the viewers to connect with your business. At SEO and Web Service we have a team of web writers who can take care of the content needs and make your business presence felt on the web. Engaging your audience To make sure that social media marketing efforts don’t go in vain, SEO and Web Service creates a planned strategy to engage the audience in what’s happening in your business. All this and lots more you can expect to get with SEO and Web Service. SEO and Web Service – cultivating business relationships that can take your business to newer heights! Contact us to get Social Media Marketing work plan for your website :

How To Prepare Your CV For SEO jobs SEO is stand for Search Engine Optimization and it is a sub part of internet market. In past few years this field has grown very rapidly and now it has become mandatory for every business to hire an SEO team or agency to promote business on the internet. With the growth of SEO industry the numbers of SEO jobs have also increased. Now almost every business needs an SEO team for internet promotion of business or a website. However SEO is a field which is currently not being taught in universities. The most of SEO experts learned this technique with experience and with the literature available on the internet. This reason sometimes create hurdles for SEO experts to seek a job because they can’t write any educational background in their CVs and all they can do is just represent their projects in their experience area of CV. During interview SEO experts face same scenario because they can’t say that they have got their SEO degree from that university so they have good knowledge of it. To cope up with this issue and to be different from other job seekers, here are few tips which an SEO expert can apply while writing a CV to demonstrate his full potential in SEO industry. Here is how an SEO expert should write a CV while applying for SEO jobs. Demonstrate your knowledge Although you don’t have degree certificate of being SEO expert, you can still pursue your hiring manager that you are a good SEO by showing him that you have enough knowledge of it. You can do so in skills section of your CV. In skills section you can briefly explain about which area of SEO your expert in. Present your Social and freelancing profiles A good presentation of your freelancing and social profiles is also a great way to impress your hiring manager. By sharing your freelancing profiles you are actually sharing certificates of the work you have done in past which is a solid proof that you have enough knowledge in this industry. Projects Presenting your recent projects in your CV is also a great evidence of your skills and experiences. You can present that how you helped businesses to grow on the internet by promoting them through your SEO services. These are few tips you can keep in mind while writing your CV for SEO job. However if you are still confused and looking for a help to hunt a job, then you can also consult any employment agency or a professional HR consultant in your area.

There are many purposes for starting a blog, one of the most popular reasons to create a business blog being to generate custom. As with any business in this day and age you need to be getting as many potential customers to you blog and website as you possibly can, traffic through your website will generate enquiries and targetted traffic that will lead to purchases of the products or the services that you have to offer. According to Panda SEO, “Blogs are informational sites usally built around a specific niche topic, search engines love quality blogs. They interlink freely and enable visitors to leave comments which drives discussion and ensures the site is constantly updated with fresh content.” In this post we will discuss several tips that you can use to generate more enquiries and customers from your blog: Content Posting outstanding, topical content is one way to get more sales and customers from your blog. A business blog is a fantastic way to establish yourself as an expert in your field, blogging authoritively on your business topic means that you will build a level of trust with your customers and potential customers. By reading your blog customers will know that you can take care of a need or an issue that they might be having. Post Regularly You also need to make sure that you are posting regularly to your blog, you want to post more than once per month as posting less frequently will mean people will lose interest in what you have to say. Ideally you need to be posting several times per week, it can be quite difficult to keep your site updated with fresh content whilst making sure it does not decline in quality. Running a successful business blog can be a full time job and you may want to consider highering a full-time webmaster to keep the site updated. By posting informative information, industry and company updates regularly you always keep readers coming back to see what your latest news is. Headlines Compelling headlines are a must if you are looking to get more customers and business from your blog. You need to draw in potential and current customers alike with the headlines that you create, creating an interesting headline will make people much more likely to read the rest of the blog post and hopefully follow the call to action that you set forth for them at the end. Keyword Research Investing your time into proper keyword research is also vitally important when it comes to getting more customers from your blog, you want to complete as much research as possible to make sure that you are locating the keywords and keyword phrases that are generating search traffic and popular with the particular niche that you happen to be promoting your business to. Proper usage of keywords is going to draw in a much larger readership to your blog, spending a bit of time to find productive keywords will hopefully lead to new and returning customers for your business.  As you can see there are many ways that you can take advantage of blogging to get more customers to your website through writing on your blog. You will want to try a few of the elements mentioned above and maybe some of your own techniques to be able to see the most success. This post was written and supplied by Mark Stubbles, online marketing expert and supplier of ready made SEO packages.