SEO
Top 10 Seo Ranking Signals in 2018
In SEOs and bloggers circles it is a phenomena that google considers around 200 ranking signals to rank a site in search results. This is totally true and also announced by google. However, most of these ranking signals are less important and only a few are the main ranking factors which google considers ranking a site. So if you want to know these ranking factors then its enough to keep top 20 most important ranking factors in mind rather than focusing on all 200. In this article, I am going to explain top 20 google ranking factors which are most important in Google’s eye. KW in Title Tag: As in traditional SEO including KW in the title tag of a web page is the most important ranking factor. By adding KW in the title you tell google that which keyword the page is actually targeting. If there will be no KW in title tag then google may consider your web page as irrelevant or less relevant to the keyword. KW in Domain: A few years ago google launched EMD update which was about targeting the sites which are ranking due keyword in domain name. Google claimed that they have removed any SEO incentive which was granted due to exact match domain. However, by analyzing sites we can say that adding KW in the domain is still valuable. Domain Age: According to our analysis google still, ranks an old domain higher than a new domain. So it is still valuable to buy old expired domains to have old domain incentive. KW in H1 and H2 tags Using the phrase or broad match keyword in main or subheading is also a great way to make your site more relevant to keyword. Content Length Content length has become a very important on-page seo factor for sites. Now google ranks lengthy contents higher than short contents. According to a survey the idea world count on a web page to appear on top results is around 1800 words or more. Updating Site frequency: By updating your site and adding more unique contents to your site frequently can force google to crawl your site regularly. This is also an important thing to consider for better seo. Site loading Speed: As far as on-page optimization is concerned site loading speed has become a very important ranking signal for google. Google prefer to rank site higher which have high loading speed. Backlinks: In 2016 high-quality backlinks is still the most powerful ranking factor for a site. Google still ranks a site with more links higher than a site with less links. However link quality has become more important in these days. Mobile Optimization: As you know that the usage of mobile devices and smartphones has grown very rapidly. Now mostly people browse the internet from their mobile devices. Due to that google considers mobile optimization of a site as ranking signal while showing results on a mobile device. Social Signals: Google also considers social signals like facebook likes, twitter tweets, and other social site activities as a ranking signal while ranking a site. These are few of the most important ranking factors. By focusing on these ranking signals you can definitely reach top rankings without worrying about other 190 ranking signals. Author Bio: This article is published by Sara jim who is a marketing manager and internet marketing expert at seo dubai company.
How To Turn Your Likes On Instagram Pictures From Blah Into Fantastic
How To Turn Your Likes On Instagram Pictures From Blah Into Fantastic Social media is the most important thing for the youth nowadays. Social media platforms like Facebook, twitter and Instagram has gained lot of popularity. Instagram being the top on the list with 500 million active users. It has also become popular after Facebook has acquired for 1 billion $. Instagram is a social platform which is in the form of an app on mobile phones where you can upload pictures and videos. A users popularity on Instagram depends on the number of followers he/she has on her profile or the number of likes on a specific picture. Every user wants to gain popularity on Instagram and wants to be noticed by many other users.There are different ways to get likes on Instagram, you can start by adding an eye-catching picture, adding relevant hashtags or adding a meaningful caption. If you still not able to get the likes which you desire then there is another way. “Get likes on Instagram” is a magical app which can generate likes on your picture by a few clicks. Features There are a lot of likes generating apps in the market but here we have discussed few reasons as to why you should prefer this app over all other apps. These features will help you make a better and informed decision. Free Our app is completely free of cost and has no hidden charges. Downloading the app is completely free, Sign up is completely free and even using the services that we offer is completely free. You are under no obligation to us financially or even otherwise. Getting likes on your favorite picture is now easy and cost free. Only if you do not want to take the efforts liking other users pictures, you can buy the coins at a very low cost and those coins can generate you likes on your picture instantly. Safe Our app makes sure that you are not a part of any security breaches or does not interrupt with any policy of Instagram. All our services are 100% safe. We make sure our policies are aligned with legit Instagram terms. Downloading our app and getting likes will never land you into any trouble and your pictures are completely secure with our app. We do not have access to all your pictures , only the picture which is selected by you to get likes is accessed by the app. Our primary goal is to provide privacy and security to all our users. Fast Our app works to enhance your experience on Instagram. This app is designed in such a way that it deliver the results you desire quickly. In just a few clicks you can get as many likes as you desire. The user interface of this app is developed in such a way that within a single minute it can generate more than 150 likes on your picture. Now you will not have to waste time over just getting likes on your favorite picture that can happen in a few minute instead invest your time in clicking eye-catching and fabulous pictures.
Things To Know About SEO in 2018 for Enhancing Your Business
The very nature of Search Engine Optimization or SEO is dynamic. With the updates that Google makes in its algorithm every year, the technique to stay on the top of the search page also changes. Key Words plays an important role for both SEO as well as for your business. But, SEO is very different from SEM or Search Engine Marketing. In case of SEM, you need to pay for the ads for it to appear on the top of the search result page. But, one cannot deny the fact that SEM is very important for increasing your SEO. With a highly competitive business market, it is very essential to have a good SEO strategy to be a high competitor in the business world. Here are a few things you need to note down for enhancing your business. Your Website should be Mobile Friendly Gone are the days, when people used to surf only through their personal computers. Now, the trend is to search any information through smartphones. According to a study released by google, people spend around 15 hours per week researching on their smartphones. Hence, for your business to do well, you need to be on top of the google search page. If your website is not smartphone friendly, it will take time to load. Who loves waiting for a slow page? Hence, the consumer will move on. If your website is not at all supported by smartphones, what are you waiting for? Update it. Also, remember that after your website updates, it should not have any negative impact on the loading in a smartphone. A Good Content will Promote your website People are running after good content just to increase their SEO. The content in your website should have quality rather than quantity. Using the keywords in a good SEO strategic manner will be beneficial for the website. Also, keep in mind, even if you have a very good SEO strategy, but the content cannot market your business thoroughly, then it is of no use. So, focusing on the quality of the content is necessary. A Good Backlinking is necessary Your website should have some good links which will in turn lead to an informative page. Generally these pages are reputable ones like some government websites or any good information providing pages and even to social media pages. The more your website contains good links, the more the SEO will increase. Have a Look at Your competitor’s SEO strategy Though many people avoid this, but it is always better to look at the SEO strategy that your competitor is using. Explore there keywords, have a look at the keywords they are using and also focus on the backlinks they have put on their website. Analyze the quality of the backlinks that you see on their website. This will help you to analyze your SEO strategy and where it stands in the business world. Focus on Voice Search content Nowadays, almost all smartphones and tablets comes with voice search feature. This is generally beneficial for those, who are driving or doing multi-tasks. So, make sure your website is easily found by using long tail keywords on voice search. In other words, your website should support voice search. It comes within a good SEO strategy. Local SEO is very important Local SEO is becoming important day by day. Google, bing and yahoo provides search results based on your location. Hence, it is necessary to have your business location and address. So, make sure your content has keywords related to location, to stay ahead in the business game in 2016. Therefore the bottomline is to be prominent in the business world in 2016, you need to have a good SEO strategy. Along with a good SEO strategy, a good SEM is also required to enhance your SEO. Author Bio : James Jones is a writer, who lives in New York City. Currently he is writing for “http://www.seocompanyguru.com“. When he is not writing, James works in the fashion, entertainment industry as a model and host. Network with his on Twitter, Facebook, and Google+
Ways to make SEO and content marketing work together
Is SEO dead or has it enough in tank to survive some more years ahead? This kind of question has risen in intensity in the last two years. Why? Because, content marketing has emerged and become popular in the meantime. So, should we trust the talks of whether SEO has been replaced by a new discipline? Not really! We should never pay heed to that line of thought and rather look at the plus side of the debate. It’d be wrong to assume that SEO has ceased to exist in the wake of the emergence of content marketing. Rather, you’d feel surprised to know that both the disciplines have a lot in common and can work together to a great degree. SEO vs Content Marketing Yes, it’s possible that your online marketing strategy combines the virtues of SEO and content marketing together to turn as much effective as it should. Before blending both these disciplines together, it’d great if key differences between them are known. Let’s look at some of key differences – Both overlap not occasionally but frequently While content marketing is more of non-technical in nature, SEO is more technical Both these involve heavy usages of content planning One of aspects of SEO is to produce quality content and promote them properly across channels One of major area of focus of SEO revolves around promoting the content Why SEO and content marketing needs to work together? We know SEO is much more than just content and it involves uses of URLs, title, ALT tags, links etc. But we also know that optimizing the content is one of major activities in it. Let’s look at reasons why both disciplines need to work together – Good content is useless until promoted Good SEO is useless until backed up by quality content Content not optimized won’t reach to users no matter how much quality is into them Optimization efforts not based around content won’t bear fruits no matter how good they are We can clearly see that there exists a need for SEO and content marketing to work together. So, if they did, it would be great for the business taking the initiative in this regard. Tips to make SEO and content marketing work together Well, you are now aware why it pays when your optimization efforts and content strategy are aligned together. This can give a real boost to your marketing efforts. But the question is, how to combine the virtues of optimization and content together and realize the true worth of your online marketing? Well, you need to seek expert help. Here are some tips to combine your SEO and content marketing efforts together – 1) SEO-focussed content creation Gone are the days when you created any kind of content and it fetched good results in search engines. This strategy won’t work anymore. Search engines have tightened the screw around marketers peddling bad or substandard content to gain ranking and visibility mileage. From now on, your content should have quality, it should add value to users and above all, and it should inform and enrich users. In a way, the content you create should have SEO in focus. Fresh and original content having quality this becomes the need of the hour. 2) Content with long-term traffic goals in mind The times have changed, at least in terms of rankings. What worked earlier and won you superior rankings and better traffic won’t do the same anymore. In content terms, you need to rise above the topical and keep long-term traffic goals in mind. Which means, all your content across channels should be produced keeping in mind its sustainability over a period of time. So, traffic, ranks, links etc. might stagnate if the content is time-specific rather than generic in nature. That’s why articles offering advice, help, and guidance fetch better results in search engines. 3) Make the content match the popular search terms You just can’t write anything and hope to get better rankings and superior visibility in search engines. Rules have changed. Now, keyword analysis is important and it’s a key ingredient of SEO efforts. Which means, your content should be written keeping popular search terms in mind. This is possible only when you do engage in keyword research and find out what is trending among users. So, the content should have a sprinkling of relevant keywords or phrases so that it can match the standard set by search engines. 4) Keep track of your keywords and phrases Popular keywords and phrases tend to be volatile in nature. Which means, they change according to the changing search preferences of users. So, if you let your content with stale search terms, it would soon lose the relevance in search engine results. Further, keyword research is an on-going process and you need to track the performance of popular terms you have employed in the content. This is how your content and optimization efforts will combine to fetch superior marketing results. 5) Create content with link building purpose in sight Links are something you can’t ignore. Yes, backlinks are important and the more you get them, the better it serves your website in terms of ranking and visibility in search engines. So, the focus of your content strategy should be based around grabbing or acquiring links. If quality is there in the content, then backlinks will happen. Beyond quality, there is no secret recipe to win backlinks. So, continue delivering quality and win links. 6) Do internal linking and improve user experience Internal linking serves two major purposes – first, it give superior user experience and second, forces search engines to crawl your site more effectively. So, you should go ahead with having internal linking in the content so that users can be guided towards better and relevant content. This is how your optimization and content creation efforts can combine together to augment the value of your marketing efforts. In a nutshell, we can see how both the disciplines –
Growing scope of Digital Marketing
Before discussing the scope of Digital Marketing, let us tell you what digital marketing is. In this technological advanced world, you must have seen lots of advertisements; some on TV, some on newspaper and many on the web. And the ads, i.e. the marketing of products which is done through internet is known as digital marketing. Due to internet, the whole world is globalized into a village, as it has enhanced the communication among people. And due to the increased use of internet, the businesses are using it as a marketing tool. No matter what is the type of business, all are relying on internet for the promotion and sales of their product and services. For an instance, the trends of online shopping have increased to a great extent in the recent years. And now, as most of the services are becoming internet based, the scope of digital marketing can be clearly seen. We can unhesitatingly say that digital marketing has become the core point towards the success of particular business. Different areas of digital marketing which are showing a rapid growth over time Though written as a single term, digital marketing is a vast field. Here, we are going to mention its some aspects. SEO (Search Engine Optimization): It is the method in which you can higher up the rank for your business website and bring it on the first page of search engines. The main techniques that are used in it are- off-page and on-page optimization. SEM (Search Engine Marketing): In search engine marketing, the main focus is given on reaching the target audience along with improving the website rank. This strategy involves the SEO, competitive analysis, keyword research and paid listings. This strategy aims at bringing targeted traffic to your website. SMO (Social Media Optimization): In the social media optimization, as the name depicts its meaning, the main focus is given on engaging with the people or your customers. This involves the use of social networking websites like Facebook, Pinterest, LinkedIn, Twitter and more. SMM (Social Media Marketing): There is no doubt that most of the population is having its presence on social networking sites. And thus, social media marketing, in which these sites are used as a marketing platform, is the most effective way to reach out the potential customers. Also, there are number of ways in which this strategy can be used. As everything is going on online; whether it is bill payments, shopping, games, communication and much more; the importance of digital marketing is increasing. Due to this increased importance, the number of digital marketing companies is also increasing. So, if you are starting a new business and want to get success in it, then you must consult a digital marketing company for reaching the maximum number of customers. With the increased number of such companies you may get confused about choosing the particular one. So, to make it easy for you, here we would like to recommend you a digital marketing agency which you can count on for effective and reliable services.