SEO
The ultimate guide on Free SEO Audit Report!!!
What free SEO audit report is? Free SEO report is different for different providers, it is an SEO analysis that you will do regularly to improve your organic search results. It will help you in showcasing how SEO is working on your website, whether your targeted keywords are working or not so that you can decide any actionable techniques to implement on your website to enhance its ranking on Google search engine result page. There are free SEO audit tools are available that will do SEO analysis for free. What does free SEO audit tool measures? There are many SEO audit tools are available that can generate the key information regarding your website to make it look better after doing SEO analysis. Some of the main components that these tools measure are: Quality of the content These days, it has become very common to use the copied content. Higher or lesser, websites are copying the contents of each other which affect their website ranking negatively. Even if you are not doing this and using original content then overlapping of content on several web pages can be a subject of concern. You know that Google penalties those websites that are using duplicate contents. However, the penalty is not as severe as people say but defiantly it will decrease the ranking of your website which no one wants. There are many SEO agencies in India who does content analysis on a priority basis when it comes on SEO audit report to enhance the Google ranking of the website. SEO friendly test It checks whether a website and its structure are SEO friendly or not. SEO is much more about just posting content regularly and you know that. There are also many other factors that are a part of SEO that can enhance the ranking of the website. Free SEO audit tool considers a few of these factors while analyzing SEO. Like sometimes Google gives you a warning that the website is not secure, it means the website has not installed an SSL certificate and it will reduce their traffic. This analysis will help you such factors and what you need to change or update in your website to enhance the ranking and the traffic of a website. HTML tags It checks for the optimization of the HTML tags. If these not used properly then the page loading speed can be higher enhancing your website’s bouncing rate. SEO audit check for the optimization of the HTML tags to get enhanced ranking. Google page speed or loading time of website Page loading speed affects Google ranking. How quickly your page loads is one of the most important factors that include in the SEO bunch of tricks. Pages that rank higher have greater structure and greater loading speed offering great user experience to visitors of your website. If the usability index of a web page is higher then it is more likely to have greater ranking on the Google result engine page. And URL length and other optimization The length of the URL, the content optimization, and the media used on the website are also the main factors that decide the ranking of a website. Free SEO audit tool will measure all such things and will give you key information that what you need to change in your website to get greater ranking. Basically, these tools will tell you how SEO is working on your website and what are the areas? Where you need to work to enhance the organic results of your website? Conclusion At the end of the result, SEO Agencies in India will let you know that what you need to change in your website and will give you a full document containing information about the working of the SEO at your website so that you can make strategies to rank higher. The analysis will let you know the things such as missing heading tags, duplicate meta title, about meta description, SSL certificate and so on. This information will make you know that you should change that particular thing of your website to make it rank higher. As a result, you will get all the information on your website, about the things that are working good and that you need to change.
How to do Keyword Research?
You have a website that is designed really well but your competitors always rank higher than you. Research must be done on keyword search queries on your competitor’s website. In fact, you should be looking at what type of keywords are users typing to find your competitors site. Now you are thinking about, how do I do that? Research inevitably uncovers things that you’ve not thought of, both in terms of specific search terms together with related content you could supply that may draw in new users. Yes, it is just the first step in increasing traffic to your website. It is also super important as it concerns not only the effectiveness of your article but also your ability to drive traffic from the search engines. It is the first step towards optimizing your website. One of the most effective techniques in keyword research is it informs you whether there’s an industry place out there for your merchandise, and will definitely determine the success of your upcoming marketing activities. Utilizing online search engines and trustworthy keyword tools will allow you to do successful keyword research that will find your targeted audience. Keyword research is extremely critical for generating traffic, or you may draw in no visitors to your site in any respect. It is only a beginning in building a profitable online business but it is an aspect of your marketing that cannot be overlooked. While doing keyword research is totally a vital step to any online advertising effort, most people today make a big mistake when pursuing it. Locate the proper tools that you wish to utilize for your research. As a consequence, SEO research may add content areas your site design must accommodate, and it could sometimes alter the organization of information within the website. If you opt to employ someone to do keyword research or the full search engine marketing process, ensure you find someone that has been doing it for a while. Extensive research is done to be able to determine what exactly is necessary for some particular site, what changes ought to be done and what actions ought to be accomplished. Great research can explain to you where other businesses are failing, and that means you can do the opposite. Needless to say, keyword research identifies what you should do to drive traffic. It is critical. Keyword Research in Quotation Marks offers you a concept of the TRUE competition you’re up against. A lot of people stop their keyword research when they find a good keyword, and begin contemplating their monetization plans. Keyword research should ultimately lead to identifying the sort of search terms and phrases that will drive value to your company and can act as a roadmap to the form of content to produce for the web site. It can be a long tedious process, and there is tons of information on the subject. It is the most crucial step for any website. Then you may want to do what’s referred to as historic keyword research. Effective keyword research is necessary to ensure your company becomes a substantial success and not a dismal failure. Keyword research is the most crucial step in the search engine marketing field. It helps you stay in front of the 8 ball when it comes to what words are potentially going to be popular in the near future. It is one of the most important elements of your internet marketing strategies to boost your online business. Expert Keyword Research exposes a lot more. The real Debate Over Keyword Research To be able to rank in Google, or any search engine, you’ve got to understand what keyword or keyword phrase that you want to rank for. For a 500-word article you would have to utilize your keyword 15 times to find a 5% density. Before conducting any research, it is necessary to pay a good look at the keyword you choose to use. There are 3 steps for identifying the most suitable key phrases, and the way to set them on your site. Introducing some tips of Keyword Research Everything hinges around the correct keyword selection. You might research keywords and they could possibly be popular, but if you’re competing with 1 million results in the various search engines, the final result is not going to be helpful to your site. It’s very a good idea to use lots of long-tail search phrases. On the reverse side of the coin, if you target keywords which are too difficult, you are going to devote all your efforts chasing a unicorn and you’re going to wind up just as frustrated as the man targeting keywords that nobody is searching for. As soon as you own a keyword you’re targeting, under the Keyword Research tab you’re able to generate keywords. You must understand how to research keywords. Research keywords ought to be one of your very first steps when creating a new marketing and advertising campaign.
6 SEO Trends Every Expert Should Focus in 2019
Because Google changes its ranking system throughout the year, search engine optimization is becoming harder to improve your search engine result rankings with outdated SEO strategies/trends. Experts who want to keep their ranking and traffic improvements are always looking to find new SEO trends to outrank their competitors. Here are the top six SEO trends that every expert should follow. Watch Machine Learning Machine learning is exploding, and search engines use them in analyzing web pages and SERP (Search Engine Results Page) results. “We’ve listened up machine learning in search with Google Rankbrain, Google News groupings, etc. But, we haven’t experienced the true power of it. This is the year that changes,” Dave Davies (CEO of Beanstalk Internet Marketing) said. Machine learning will have a tremendous impact on SEO. Updating algorithms manually will not work anymore. Even Google Panda and Penguin use machine learning. So, What Exactly is Machine Learning? According to Stanford University, machine learning is the science of using computers that haven’t been explicitly programmed. In simple words, search engines have multiple phases of ranking that happen in series, such as initial retrieval, contextual ranking, primary ranking, personalized ranking, etc. Google uses machine learning in Rankbrain for search and other ways. Machine learning is going going to change the best SEO practices and significantly impact SERP results. So, make sure you are ready for machine learning implementation in your SEO campaigns to be prominent in SERP rankings and loved by search engines and users. Get Ready for Voice Search As you might know, the voice search is getting popular more and more. People love to talk instead of writing. Statistics show that one of five searches from mobiles came through voice, that means 20 percent of the Google searches carried out via mobile voice queries. It is said that, by 2020, half of the Internet searches will be coming from voice searches. The future of SEO is bright through voice search SEO. So be ready for voice search and make sure your site has the qualities to allow search engines to find your site whenever someone does a voice search. Win with On-page Optimization It will be good news for Digital Marketing Agencies. On-page SEO will still play an essential role. Yes, backlinks are still important but, On-page SEO also plays a significant role in the world of SEO. Remember, the two factors of SEO; On-Page and Off-Page. Then, why you’re missing out on On-page. Sometimes, you’re doing everything right but still don’t rank or get any traffic. The problem was inside the website. Most of the people don’t focus on On-page optimization and stick to build backlinks. On-page SEO isn’t a set-it and forget-it tactic. It must be changed time-to-time to get better SERP rankings and traffic. Some features you might focus on while doing On-page SEO. Make sure your internal searches work perfectly Your content must answer basic questions and actionable tips Optimized Metas Great High-Quality Content (that provide value to the user) Make sure your site loads fast Make sure your site is mobile-optimized Invest in Technical SEO Websites are continuously growing every year, which makes technical SEO a major area of investment. Some key areas of technical SEO will be: Speed: Site speed is one of the major factor search engines see while indexing/crawling your site. The faster your site will be, the faster the chance of your ranking. Mobile Friendly: Your site must be mobile-friendly to improve your technical SEO and SERP rankings. It’s easy to check out your site to see if it is mobile friendly or not. Without trusting on other local tools, why not use the tool Google gives you itself. Just enter your site URL and get insights into your site. You can see how it looks on mobile. Duplicate Meta’s: There’s a lot of website on the Internet and large sites with hundreds of thousands of pages (especially e-Commerce sites.) In fact, 54 percent of the site with duplicate metadata, and approximately 64 percent of the sites don’t have any metadata (also known as meta descriptions.) Keyword Cannibalization: It’s really important that your site does have a cannibalization tag. It creates confusion among the search engines. For instance, you have two pages to rank on the same competitive keyword, now the search engine has to decide which one is the best. Each page has lower CTR, diminished authority, and low conversion rates than the other one. Make sure you choose the right one and make the right decision. You can take help from Google Search Console’s Performance to look out which pages are competing for the same keyword. Use the filter to check which page has the same keyword in URL, or search out manually how many pages are rank on that keyword. Watch For GDPR General Data Protection Regulation (GDPR) passed in the European Union. Users decide, not corporations that collect it. In simple words, a user can now request to see what personal data corporations have about them and ask for its correction or export. If a company or corporation doesn’t comply with the regulations, it has to pay severe fines. As a result, Google’s decision to introduce some changes. As of now, all personal data of the users expires after 26 months since it was collected. Plus, it’s now possible for users to delete their data upon their request. Mobile-First Indexing In 2018, Google rolled out its mobile-first index. So, how does it work? Google now ranks a website on the basis of the user experience (UX ) they provide on mobile devices. If a site has both mobile and desktop versions; the index adds the mobile one, and if there’s only the desktop version then it will be indexed as normal. If your site doesn’t have a mobile-friendly version, Google will index something you can’t show to the mobile users. That means you lost a huge chunk of traffic. Conclusion: SEO is growing rapidly. If you don’t stay updated with the latest trends,
How To Identify An SEO Expert – 6 Useful Tips
It doesn’t matter whether the business you own is a small one or a large one, as long as you employ Web traffic to help you with your sales or marketing, you cannot underestimate the need to either get some amount of knowledge about Search Engine Optimization (SEO), or perhaps recruiting someone who does. This would indeed be instrumental to you fetching yourself enough traffic on your website so you can expand your business. Fine, your company may look very attractive and juicy with all of it’s multimedia sizzle, but if it’s not witnessing the steady generation of traffic and attracting it’s targeted visitors or audience, then it would not only lack it’s essence, it would also have an unwanted impact on how much revenue you make. In other words, lack of traffic can lead to inability to reach targeted audience and thus can lead to a drop in sales or number of people reached. If you, however, succumb to the reality that there’s need to employ the expertise of an experienced SEO Consultants but you don’t know how to go about it, or you don’t know how to identify an ideally experienced one, this article would be of great assistance to your quest because we have summed up 6 very helpful tips on how you can identify them. They are listed below: Years of SEO Experience It’s very possible for anyone to set up an ‘SEO Company‘ and then regard themselves as experts in that line of business. However, this doesn’t directly translate to them knowing what they’re doing because there are quite a number of steps to climb if anyone is aiming to reach that level and if those steps are not taken then such individual cannot be tagged experts. In true essence, whatever website you own requires a separate SEO tactic to succeed and this can only be recognized by truly experienced SEO Consultants. Merely looking at the website, these experts should know what steps to take to make it come alive or to make it much more exciting, efficient and very effective. If anyone claims to be a professionally experienced SEO personnel and cannot do this, then their credibility should be questioned. How Much They Understand All Three SEO Levels All highly-experienced SEO Consultants should have concrete knowledge of the three tiers of Search Engine Optimization. The tiers are: Technical Level – This entails the structure of a website which of course determines how much ease or difficulty would be encountered by search engines to find their way to your content. On-page Optimization – This level has to do with the use of elements as keywords and HTML tags in various ways that are pivotal to the increase of search engine traffic to your website. Off-page Optimization – This is the level that has to do with how well links are being built. The success of the strategies that would be employed is going to be determined by how much knowledge of these three categories the SEO experts have attained and if you really want a pacy and steady progress, you should ensure they have all three. A Proven Track Record of SEO Success No SEO Consultant should just pop up from the blues and try to compel you to believe they’ve had successful achievements in the past if they are unable to prove it. One of the easiest ways you can be sure they’ve had a track of success is by finding out which company(ies) they’ve worked with before and how much impact they made. This would help you have a grasp of what to expect from them too. Should Be Capable Enough To Fit Into Your Company’s Culture SEO experts have sheer versatility and prowess when it comes to key departments in companies such as IT, marketing, customer service, analytics, and sales departments. They should have the ability to mix up well and adapt to the cultures and norms of the company and also have a commendable working relationship with members of these teams. If they are unable to do this, it would be a very dirty stain on the progress of the organization. They Must Have A Clear Passion To Get Things Done One very good and easily noticeable trait of good SEO Consultants is that they are always eager to get things done very efficiently and effectively. They always develop ideas to bypass challenges and channel their passion to the progress of the organization while also making sure that they do not develop overzealousness which can impede the progress they are working to achieve. They Must Excellently Skillful In Communicating An SEO needs to be well equipped with the art of being a skillful communicator. The is essential because they have to communicate their opinions, ideas, techniques, plans and decisions with so much clarity to other members of the organization. They need communication immensely because it’s impossible that they work as lone wolfs when there should be uniformity and collectiveness in the company in the quest to attain progress. In conclusion, there of course might be other qualities experienced SEO Consultants should possess but these ones listed above are the highly important ones. Once they possess all of these six, you should be rest assured that you’ve got the right person for the job.
How To Choose A Search Engine Optimization Company
Hiring a search engine optimisation expert is necessary and recommended to drive your online business towards popularity and success. Some agencies that provide search engine optimisation in Boston use only ethical methods to ensure that your website is discoverable and is successfully attracting targeted customers. When you hire a shoddy SEO company, you put your company and its image at great risk. Using unfair means to escalate your search engine rankings can result in you getting reported, deleted, or even banished from search engines. Obviously, this will negatively hamper your online business. Choosing the Best Agency for Search Engine Optimisation in Boston Before everything else, you must start your research by looking around which SEO companies have the highest search engine rankings in your area. This will make the clear picture about that company. If they are good at utilising digital marketing for their own company, you can be sure that they will work wonders for your online business. Once you narrow down a few good ones, it is time to pay heed to how experienced they are. A good SEO company will have a good amount of experience and will also have mastery in numerous programming languages such as Python, Java, HTML, PHP etc. You must also check if they can handle SEO in both dynamic and static websites. After analysing their skills and experience, your list will get a little shorter. Then the next comparison parameter will be to review the various packages and services they offer. Evaluate the pros and cons of hiring each of these companies on the basis of how much they are offering at a given cost. Then you can narrow down further on which companies are providing the most piecemeal services in a certain package. How to Evaluate the Performance of the SEO agency? It is recommended to hire the company of your liking for a test project. When you do this, you get a chance to evaluate the performance of the company without having to risk anything major. Download a conversion analysis software to see how many of your leads are converting to sales after your SEO agency takes over. Then, check your rating on Alexa by downloading the Alexa toolbar. Regularly checking the rating and positioning of your website on Google is also important, which you can check by downloading the Google Page Rank and toolbar. Apart from doing all these things, keep an eye on how much your SEO agency tries to know about your business from you. Also, be sure to ascertain the amount of effort that they put in and which tools do they use for keyword research. Lastly, you should also keep in mind the reputation of the company and how much time does it give you before your online business starts seeing actual results. When you keep these points in mind, you can rest assured that the SEO agency that you hire is fulfilling its promise and providing services worth the cost.