SEO Offpage Sites

6 SEO Trends to follow if you want to succeed this year As the year 2018 begins to roll, SEO trends also begin to evolve. With strategies that worked in the past becoming obsolete. So, if you want to keep your pace up with the search engines, then following these trends is something that you must do. Here is a look at the trends to follow in 2018 with your search engine optimization strategies – Content is still the most important There is a reason why Google has given the title of King to Content. Valuable and relevant content is what matters forthe best search engine results. So, you need to continue generating world class content that is unique, informative and user friendly. At the same time, don’t forget to focus on relevance of content to the keywords. Keyword saturation is a thing of the past. You need to concentrate on producing high-quality content. And, that’s where the bottom line lies. Mobile is the next big thing As the smartphone market continues to rise, Mobile is going to be one of the most significant ranking factors. The year 2014 saw mobile internet usage exceeded desktop use, and it is predicted that in 2015, the trend will continue to rise with more than 50 billion local searches using smartphones. So, it is high time that you start to focus on making your website mobile-friendly! Form keywords to conversations Marketing is becoming a two way communication with the rise of social media. As marketers continue to make use of social media platforms, it has become important to inculcate intent, context, and meaning in a search query. For instance, using long-tail or conversational keyword has become one of the most likely ways to be more relevant. Such keywords have higher conversion rates as well, simply because of their increased specificity.  SEO is becoming more visual than ever Content on the internet is not just about the written form, rather visual media such as video, images, and graphics have become equally valuable in SEO. And, if the SEO pundits are to be believed, then this will continue to be the same throughout the year. Sharing unique and visual content that engages more number of users is definitely going to pay a bigger role in getting ranked further up in the search results.  It’s all about ROI In words of Martin Lindstrom,” what good is a webpage—even if it ranks high in search engine results—if it doesn’t generate conversions?” Start thinking about conversions more than getting ranked on top of the search results. Stop fussing about the keyword rankings and start placing more significant elements. This would in turn have a positive impact on the return on investment, ensuring that your endeavours don’t go waste. So, if you are really looking to make it to the top with your search engine gimmicks, then staying abreast with these trends is going to help you quite a lot. For more such updates keep posted. And, if there is anything that you would like to share with me or add to the existing list, then feel free to comment in the comments section below!

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There is a common narrative where we tend to associate Search Engine Optimization with higher rankings on the Search Engine Result Pages or SERP. While it is true that the primary objective of an SEO campaign is to improve your rankings and increase organic traffic to your website, it doesn’t stop with that alone. Ranking is merely one of the ways to promote your business in the digital world, but good SEO goes far beyond that. It serves as an important marketing strategy that can transform your small business into a brand that customers trust and love to be associated with. In this short write-up we take a look at some of the benefits of SEO services that go beyond ranking. • Brand Awareness – Often the words ‘business’ and ‘brand’ are used as synonyms and interchanged. But this isn’t always the case. While every brand is a business, not all businesses are truly a brand. A business is any organization that is offering a product or a service, but brands are identified with their symbols, logos and slogans their products and services enjoy extra trust and loyalty among customers. As a business,you should continuously be exploring effective ways to evolve into a solidified brand as well. A well-conceived and methodically executed SEO campaign can generate great amounts of awareness regarding your business and guide part of the branding process. This will go a long way in establishing identity and help you stay ahead of your rivals. Even if a customer doesn’t click on your website when searching, you can build awareness, loyalty and other forms of association simply by being listed in search results for certain keywords that are important to your business. • Conversions – In the early days of SEO, most clients were just interested in ranking well. Over the years, they have realized ranking doesn’t mean much if it doesn’t lead to sales and conversions. If you are a limousine service provider, it would mean little to your business if people land up on your website searching for traditional taxi services. So a professional local agency offering you SEO in Portland should focus on ranking for not just keywords, but the keywords that convert. For example, if the aforementioned limo service company was only ranking for cheap limo service or limo service jobs, they might get a lot of traffic around the search term “limo service” but this won’t drive revenues through the business. This strategy has become the success mantra in the SEO industry of late, and experts work hard to make sure that landing pages are built to effectively mirror the search needs the user typed into their search engine in the first place. • Increased Accessibility – Another indirect benefit of working with an SEO specialist is the improved accessibility of your website they would be able to lead you towards. The moment you engage an SEO firm to work on your website, they would immediately review your website and take note of different accessibility features such as navigation, mobile-friendliness, load time etc. The search engines know that users prefer simple, fast and effective web experiences, so a good SEO agency knows how to improve your site around this strategy. You rank better, sure, but you also offer your web users a better, less confusing experience on your site as a by-product of working for better rankings. In a world where your digital image is often considered a true reflection of your real business, you cannot afford to do without consistent SEO efforts. It is the most cost effective and proven technique of marketing your business to your customers in the long run. Working with a local SEO company in Portland can lead to a rewarding, successful partnership. About Author: Kris Asleson works with a Company that offers SEO in Portland. He is a regular blogger and writes about different tips and tricks for Search Engine Optimization and other Digital Marketing techniques.

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In the past on page SEO basically with keyword stuffing and off page SEO getting many links to your pages. On page SEO are almost entirely within the publisher’s control. It is about what you can do to the web pages or blog with keywords to rank higher in search engines. Off page SEO are more of getting the quality links back to your website or blog and a way of getting visitors to your website. Google thinks that you may be sharing useful contents which bring quality links back to your website higher in search results. Important components of on page SEO are content, internal linking, page titles, Meta description, Alt text for images, fast-loading pages, or page load speed. For content, make sure that it is write to read and not to rank. Google want all content to be worth reading, informative, unique and useful. On page SEO is to make sure that your site can be read by potential customers and search engine robots. It is about looking for the right keywords that are important to your site for the best results. Off page SEO let search engine results page know how the world see your website. A good website will have links from other websites and will also have mentions on social media (Facebook likes, tweets, etc). Once the website rank higher in Google it will lead to more traffic, more links and more social media mentions. By writing good quality content you can get a link or 2 back to your website. However Google will penalize those who buy links in order to manipulate Page Rank. Offer to write blog post to those editors. Do not forget to include links back to your site. Do this regularly. When you have good content, a lot of sites would like to link to your website. The challenge here is to improve on page SEO on your new website. Present informational rather than promotional contents which helps to get traffic to your website. Getting your website included in the major directories, publish your articles on directories. Off page SEO requires an ongoing effort. Guest blogging is a way of creating quality inbound links. On page SEO helps new website gain an online presence in the search engines, while off page SEO helps websites gain better ranking in the later stage. Your SEO efforts will help you bring better result and convert visits into buyers.