SEO Offpage Sites
Top 10 Website Content Mistakes That Will Ruin Your SEO Efforts
SEO is overlooked by many business websites. Even when it’s not, most people don’t know how to make SEO techniques work in their favor. Ineffective SEO cannot only make you “invisible” to Google, but also hinder your website with the search engine. But how to avoid making a simple-to-avoid mistake when it comes to SEO? If you read below, you’ll see that’s easier than it seems. SEO done right can: • Increase your web traffic • Help you get better visitors • Help growing your business So read below to find out the things that will ruin your SEO efforts so you can avoid them. 1. Lack of high-quality content At the point when creating your content, make sure your data is significant, well researched and profitable. Content that has no importance and is irrelevant to the audience is thought to be poor content. Or maybe concentrate on making superb content that is unique and exceptional, as this will provide the searcher with better results and a superior experience. On the off chance that you intend to give the best experience to your visitors through your content, you can ensure Google will reward you for that. 2. Choosing the wrong keyword Many who claim to be SEO experts don’t know how to improve a site in general—they take the path of least resistance to advance keywords that are not in the least helpful for that specific site. The decision of suitable keywords and their utilization all through the content is vital to draw in internet searcher engine spiders. With wrong keywords, one will undoubtedly miss profitable possibilities and rather increase useless traffic. 3. Not using keywords right Anyone who understands the least about SEO will tell you that the most important place to put your keywords is the title and permalink. This is where you get the most out of your SEO efforts. The keyword used in the title and permalink don’t necessarily need to be the same, but they need to have something to do with the main keyword phrase that your article is targeting. So remember, if you don’t put the keyword that you’re targeting in your title and permalink all your efforts will have been for nothing. You’ll only reach a small portion of your target audience. 4. Keyword overload A great way to generate more traffic to your website, increase sales, get more leads is to include target keywords that are related to the products or services that you offer. This one of the best SEO techniques out there. You should include the keywords in your blog posts, website copy, and page metadata. But when you do “keyword stuffing”, which means overusing them and stuffing them into these place, the search engines penalizes your website for such practice. So avoid this like the plague, and put only the important keywords that are related to the content of the page. 5. Using paid links With the update of Google’s search algorithm to Penguin, the strategy of paid links ended at the same time. Now, any search engine gives respect to the links with better quality because they’re more unique, instead of paid links that are pedestrian and low-quality. These days it is a direct violation of the search engines standards to use paid links. The best you can do is to focus on great content, and it’ll help you garnering links naturally. 6. Headline A big mistake any content creator can make is neglecting the headline. The headline is the first and most important thing your audience will see. So it’s super important that you not only do a custom writing with the headline but remember to put your main keyword there. This will catch Google’s eye, and make it more desirable to any search engine out there. 7. Duplicated content This is a common SEO problem and one that can cause the most damages to your website. If a search engine finds duplicate content the pages are blocked. You can indicate to Google that your page is original by using canonical URLs or try to set up a page redirect from the duplicate content. But the best solution is to be aware of the originality of the page before you even publish it. 8. Flash website Many website owners learned this the hard way. They create a beautiful website with interesting content, but their ranks remain poor no matter what. This is due to flash site not being SEO friendly. The mechanisms of the search engines can’t read through the content within a flash website. You should have an HTML alternative and a mobile site instead of the flash website for you marketing endeavors and web presence. 9. Forgetting meta tags The meta tag gives a sneak peek to the readers of what your page is about. So if your meta tags are not optimized, it confuses the search engine mechanisms when trying to categorize your page. There should be different meta tags for each page on your website because it helps with the ranking. And the description also helps you to stand out from your competitors. So place the most important keyword at the beginning and you’ll be good to go. 10. Wrong links One of the most common mistake in SEO is building links for the sake of it. But this strategy is useless. If you build quality SEO links for the search engines with a good strategy, your ranking will improve. So don’t even try to link to directories because they’ll bring low-quality links. So build links from trusted places and they’ll help to garner quality links for your website. Conclusion As you may have noticed, if you use keywords in the right places and in the right quantities, you’ll be on your way to avoid most of the mistakes that can ruin your SEO efforts. But remember that building your website in a search engine friendly platform, controlling the links you build, and most importantly, creating great content is just as important.
Companies are tracking you on FB. Did you know that?
Companies are tracking you on FB. Did you know that? We all love to sue Facebook. Don’t we? Well, just like you I and millions of others who use FB on a daily basis don’t spend quite some time on this social media platform and share our personal information on this tool. However, not many of us are aware of the fact that the information that we are sharing here is being sold by the company to advertisers. Comes as a shock, doesn’t it? Don’t worry, this article will help you to avoid this shock and save you from being tracked by marketing companies on Facebook. Well, the answer to this comes in the form of blocking ad-tracking! Blocking Ads Now the question that comes here is how you can block this option? Following these steps mentioned below will help you in the cause – 1. Click on the lock icon on the Facebook page 2. Go to the settings menu 3. Select the ads option 4. Click on the edit option in individual section of ads This will reflect how your ID is being used in the ads seen by people. And, at the bottom of the window you will find there is a drop down menu named ‘pair my social actions with ads for’. From the drop down you need to select ‘no one’ as the option. That was all about ads! Now, let us drift towards apps. Blocking Apps Here are the steps that you need to follow for blocking apps from using your account in FB – 1. Click on the lock icon on the Facebook page 2. You can either choose to view the walkthrough (a blue dinosaur will help you in it) 3. Or delve deeper into the matter by going to settings and then selecting the apps option. 4. This will put forward the list of company apps which apparently are following you on Facebook 5. Click on the show all option to ensure that you have the entire list in front of you. 6. Hover the mouse on individual apps to edit apps’ permission settings or simply delete it. That’s about it! Apart from all this, there’s another piece of information that can help you stay safe from this breach of privacy. Apps other use (in the settings) This option will reflect you the data your friends see, which is being seen by the apps used by your friends. You can simply uncheck the boxes to share only that information which you want others to see. Sounds fairly simple? So, what’s the wait? Pick up your personal computer and start with process of making your profile free of ads and apps. With a little effort, you can eventually get it all done!
Digital Marketing tips to create a win-win situation always
We all know that Digital marketing has emerged as one of the most important aspects for business. promotion these days. But, still this is one aspect where majority of the businesses are lacking these days. If you are looking to take your business to the next level and wondering what could be done for the same, then here are some digital marketing tips that are going to help – 1. Focus on user experience One of the first things that you need to do while working on your digital marketing endeavours is to focus on giving users something that they expect. After all, your ultimate target is to increase your visibility and get more number of people to view your business. This is something that will fetch you more leads. In short, a better business for years to come. And, that’s what matters in the end. Isn’t it so? 2. Don’t simply sell With the emergence of social media, marketing has evolved from being a means to simply sell to a platform where businesses tend to connect with their users. User experience has become more valued for the businesses, and buyers have become smarter. This is the reason that the old school techniques to just sell, sell and sell are of use no longer. Rather it has become more about how you present your business. 3. Shift towards mobile As times have changed, so have the marketing trends. During recent times, there has been a huge boom in the mobile and smartphone market. This is the reason that there has been focus more towards making websites mobile friendly. In fact, Google has recently shared their latest update on mobile marketing becoming integral part of their search engine rankings. Therefore, if you have been avoiding mobile update for your website, then it is high time you get it done. 4. Be relevant last, but not the least, factor that can add to your overall success in digital marketing is relevancy. As already stated, customers have become smarter these days. So, you need to provide them with relevant content that they can connect with. Considering the fact that there is such cutthroat competition in the market, it becomes important that you offer your customers something that they are not getting anywhere else. That’s about it. With these simple tried and tested tips, you can eventually go ahead and make the most of your digital marketing strategies and growing scope. Don’t forget that the world have evolved from the old age to digital age, and now movingly swiftly towards mobile age. By keeping all the above things in the back of your mind you can take your digital marketing gimmicks to the next level and see how things start to transform. So, what are you waiting for?
Is your Google Analytics Report messed up with Referral Traffic?
Is your Google Analytics Report messed up with Referral Traffic? Did you observe your Google Analytics Report carefully this time? If not, then probably you should right now, because there has been a huge attack of spammers on the web, who are trying new methods to mess up your website. Here’s what I mean when I say an Referral Traffic attack – 1. Go through the report, did you notice an increase in traffic? 2. Find the exact site pages where the link occurs, thanks to Google’s help. 3. Go to Traffic Source, then click on referrals in the analytics reports 4. And, the list of sources that are driving traffic to your site Now take a look at the report deeply. You might have observed that there are some fake referrals amongst the real ones. Links such as; List of latest referral spam bots websites: semalt.com o-o-6-o-o.com buttons-for-website.com s.click.aliexpress.com humanorightswatch.org social-buttons.com free-share-buttons.com googlsucks.com buttons-for-your-website.com www.Get-Free-Traffic-Now.com contentlook.co www.event-tracking.com darodar.com forum ilovevitaly.co blackhatworth.com bestwebsitesawards.com addons.mozilla.org best-seo-offer.com buy-cheap-online.info ilovevitaly.com make-money-online.7makemoneyonline.com cenoval.ru atl4i3util01.web.web.com youtube-downloader.savetubevideo.com website-errors-scanner.com maranbrinfo.com.br kambasoft.com 4webmasters.org simple-share-buttons.com howtostopreferralspam.eu 100dollars-seo.com sitevaluation.org непереводимая.рф sanjosestartups.com and many more like these, all these are spam links that are not linking to your site, but represent fake referrals. What do these fake referrals do? Well, the answer is simple they trick you to visit spamming sites. Once you click on these referral sites, they will redirect you to some shady website for online shopping or even a malware site. What will these spam site links do to your website? The answer is simply lesser engagement on your site. If you review the data from the analytics reports, you can easily visualize that as a result of increased spam referral links on your website, the engagement numbers are definitely going to see a decline. While you might be dreaming about huge traffic on the site, Bounce Rate, Pages/Session, and Avg. Session Duration are definitely going to see a decline. So, now you can easily have an idea about the impact that these spam links are going to have on your website. How to get rid of this trouble? 1. Use view filters – making use of the Google filters provided in the analytics report to good use can help you eliminate the trouble caused by these fake referral links. However in order to achieve that you need to try different techniques and use slightly novel filters. 2. Get rid of ghost referrals – if you are not versed with the term, then ghost referrals are ones which are generated in your reports by fake visits and spread spammy data into your Google Analytics report. 3. Taking care of non-ghost referrals – contrary to the ghost referrals, certain spammer bots visit your site and can’t be removed by using simple techniques as are used in non-ghost referral removal. So, you need to find non-ghost spammers and then get rid of them in order to make your analytics report clean. Follow step by step approach to better get rid from Spam traffic: https://support.google.com/analytics/answer/2795830?hl=en http://www.cgcolors.com/blog/block-unwanted-referral-traffic-google-analytics-report/ Well, that’s about it from my end for this time. Hope you have understood the impact that these spam bots can make on your website, and how can you eliminate them! Have a happy experience with the tricks mentioned above and de-clutter your analytics report from all the mess that has been created.
Fetch as Google Tool – the new way to index your Website and content faster
There’s plenty of stuff that Google webmaster tool has at offer for running a website smooth. Of all the major tools that you will find in the webmaster armory, Fetch As Google option has come across as the most efficient way to submit your URL to the index. However, it is a big surprise that not many of the webmasters utilize this tool to its full potential. It speeds things up considerably for the new content that you might have and would want to be discovered and found in the SERPs. If you are amongst those website owners who simply publish new web pages or blog posts and then sit back, and wait for them to show up in the Google search results, then it is high time you try using the Fetch as Google tool. Think of it as just like pressing a magic button. According to Google “they will crawl the URL using this method usually within a day”. And, as per what I have observed, pages and blog posts published using this tool show up in the SERPs in less than 5 minutes. So, how can you use it? Well, let us take a look – ) To begin with, you need to go to the webmasters tool, select the domain name, to expand the Crawl menu, and then click Fetch as Google menu link. The next step is to enter your website URL in the input field and click the fetch button. Before you move to the next step make sure that the fetch was successful. Once the Googlebot fetches your page, you can go ahead and submit that page to Google index. There’s an option to submit either the URL or URL along with the linked pages as well. You can submit a maximum number of 10 linked URL’s that you can submit per month. And, this will help Google understand that your website is the place where your content originated. Don’t let other website steal your content and outrank you with ease. Here’s what Matt Cutts has to say how you can avoid such a situation – “Google crawls site A every hour and site B once in a day. Site B writes an article, site A copies it changing time stamp. Site A gets crawled first by Googlebot. Whose content is original in Google’s eyes and rank highly? If it’s A, then how does that do justice to site B?” That’s almost all that I have to say about ‘Adding the Fetch as Google’ tool to your armory and make the most of your online marketing gimmicks. Is there anything else that you would like to add to it? Well, feel free to our contact us form.