The New Age Marketing For Businesses An increasing number of people have access to the internet and resort to it for answers and information. This is why it is imperative to have a website for your business or concern. Creating your own website gives you the freedom to post what you want and how much you want on it. Here are the things you need to think about before building your website. Gain virtual presence Every business needs publicity for it to become successful. It is a crucial part of sales to let your customers know what you exactly can offer them and how are you different from others. Word of mouth is a strong medium of publicity however an even more powerful mechanism for publicity is virtual presence. Also, there many organisations who use websites as a medium to connect with their huge number of employees sitting at different locations across the globe. Branding online Every business requires an identity in the minds of its consumers. Earlier there wasn’t much competition in the market and there were few business leaders in most sectors who got the maximum market share. In that situation it wasn’t that important to continuously remind your customers about your services. Word of mouth by loyal users was good enough for others to know you. But now people need to see your brand online. Create Brand Awareness With the onset of innovation and exposure to even remote cities and towns today’s consumers or users have all become more aware and want maximum information about every product and service that they opt for. The easiest and inexpensive way of giving them information and connecting with them is through your own website. There are many creative individuals, professional, experts, etc who create their website to give all the information. Across Various Platforms A responsive website is that which will fit as per the user’s device. So the web page adjusts itself as per what the visitor is using. That is laptop, mobile, tablet etc. The benefit of availing a responsive website design service is that you do not limit the reach of your website. Everyone no matter with what device they have will be able to view and connect with you. Get expert Help So we know that a website is important but who will help create it? How to post things on it? How do the users connect with you? All these are questions that you must have an answer to. There are experts who render their services to you to make a powerful website that helps you connect with your audience. Choose the right Mobile website design company to ensure your website works well on the mobile platform as well. One of the companies that can provide you the best in class mobile website design service is Round Ark. They have their presence in different parts of the world and help you with complete website designing solutions for responsive websites. Author Bio – Ankit Roy is a columnist, digital marketing expert, blogger in reputed digital marketing agency, RoundArk , which provides Responsive Website Design Services as well as all type of digital marketing services. He specializes in digital marketing strategies, technical and international creative SEO, web analytics, and business development strategy. You can engage with him on Twitter, Facebook – and LinkedIn
To analyze ranking potential of a web page it is very necessary to understand that how google rank a site. If you have understanding of that then you can easily assess ranking potential of a web page. Basically google considers different ranking factors to rank a website. These factors may include keywords in title, description and page contents, site loading speed, page content quality and most importantly quality and quantity of backlinks. By assessing these factors you can easily assess ranking factor of a web page. However analyzing backlinks one by one or checking contents thoroughly needs too much effort and time so it can take hours to assess ranking potential of a single webpage. By using few online tools we can reduce this extra work and can simply get the worth of backlinks in a single number which we can use to see overall worth of backlinks profile of a website. These tools may include Trust flow, citation flow and domain authority. Here are few ranking factors which you can check to see the ranking potential of a website. Numbers of Backlinks to Web Page: Numbers of backlinks for web page is the basic factor which you can analyze to see its ranking potential. More back links your page have more potential you will have to rank that page. Number of Backlinks to Domain: Backlinks to domain also play important role to rank a web page higher in google. You might have seen a lot of web pages with no backlinks but they rank higher in search results for big keywords. The reason is that google give weightage to these pages due to a huge numbers of backlinks to its domain. So you also need to check domain backlinks to assess ranking potential of a web page. Trust Flow: Trust flow is basically a matric by Majestic which is used to analyze the quality of backlinks. This tool tells you that how trust worthy backlinks your site or web page is getting. More trust flow means more good quality links your site have which is also an important factor to assess ranking potential. Citation Flow: Citation flow is also a matric by Majestic which demonstrate quantity of backlinks in a single number. It basically the outcome of formula which analyze the numbers of domains referring to a site as well as numbers of backlinks. Domain Authority: Domain Authority also an important ranking factor. It is basically an outcome of formula of Moz which combines the quality and quantity of backlinks of a website and shows it in a single number which starts from 0 to 100. More domain authority a site have, more likely its pages will have higher ranking potential. Page Authority: Page authority is also just like domain authority however it represents the backlinks weightage of a single web page and not complete website. More page authority a web page means more ranking potential a web page have to appear in top search results. These are few of the most important ranking factors which you can consider and analyze while assessing ranking potential of a web page or website. This analysis is mostly used to compare a site with top ranking sites to see that how much backlink count will be needed to rank on top results. You can also use this analysis for keyword research to explore low competition keywords. Author Bio: This article is published by Sara Jim who is digital marketing expert at Bissmik which is one of the best digital marketing companies for seo in dubai and around UAE.
How To Gain More Likes On Instagram Pictures Instagram is a massive platform to connect with people online. It is a popular photo and video sharing app on your mobile devices. Instagram is known for its high engagement levels as it engages 300 million users daily. People are so regular on this social media platform because of the techniques it engages its users. The popularity of a user depend completely on the likes he/she gains on the picture of Instagram. For a new user on Instagram, it is very difficult to make the audience. Making audience means having followers and getting likes on the user’s pictures. A lot of time and efforts has to be dedicated to getting started on the journey of popularity. What if there was an easier option, an app that can generate the desired number of likes in just a few clicks. “Get Likes on Instagram” is a magical app which can help the user gain the popularity he/she wishes very easily. Here we have discussed some features of this app which will help you in making a better and informed decision as to why this app is better than any other in the app store. Popularity at no cost The app “ Get likes on Instagram” is completely free of cost which makes it different from other apps who have hidden charges. Downloading the app from the app store is completely free, Logging into the app is free and only require authentication from Instagram. You can avail the service of the app completely free of cost without any additional financial details. You can be popular on Instagram with this app completely free of cost. Easy to use “Get Likes on Instagram” is designed in such a way that everyone will very easily understand how to use it. This app does not need a user manual to understand it, every user when signs up into the app they will understand how to get likes on your own picture. The user interface is designed in such a way that the user can complete the activity on the app in just a few clicks. Completely safe Every user downloads an app checking if the app is safe or not. Our app is completely safe from any security breaches and our services are perfectly aligned with the rules of Instagram. Every photo which is on this app is secured, we do not access any photo from your gallery or Instagram profile without prior permission. Only the picture you permit is uploaded on the app and is liked by other users. Conclusion These are the few features of the app “ Get Like on Instagram”. Many apps have these similar features but all of these features in one app is very difficult. We provide all of these things in one app to make the journey of becoming a mini-celeb on Instagram easier for you. Happy Instagramming!
The very nature of Search Engine Optimization or SEO is dynamic. With the updates that Google makes in its algorithm every year, the technique to stay on the top of the search page also changes. Key Words plays an important role for both SEO as well as for your business. But, SEO is very different from SEM or Search Engine Marketing. In case of SEM, you need to pay for the ads for it to appear on the top of the search result page. But, one cannot deny the fact that SEM is very important for increasing your SEO. With a highly competitive business market, it is very essential to have a good SEO strategy to be a high competitor in the business world. Here are a few things you need to note down for enhancing your business. Your Website should be Mobile Friendly Gone are the days, when people used to surf only through their personal computers. Now, the trend is to search any information through smartphones. According to a study released by google, people spend around 15 hours per week researching on their smartphones. Hence, for your business to do well, you need to be on top of the google search page. If your website is not smartphone friendly, it will take time to load. Who loves waiting for a slow page? Hence, the consumer will move on. If your website is not at all supported by smartphones, what are you waiting for? Update it. Also, remember that after your website updates, it should not have any negative impact on the loading in a smartphone. A Good Content will Promote your website People are running after good content just to increase their SEO. The content in your website should have quality rather than quantity. Using the keywords in a good SEO strategic manner will be beneficial for the website. Also, keep in mind, even if you have a very good SEO strategy, but the content cannot market your business thoroughly, then it is of no use. So, focusing on the quality of the content is necessary. A Good Backlinking is necessary Your website should have some good links which will in turn lead to an informative page. Generally these pages are reputable ones like some government websites or any good information providing pages and even to social media pages. The more your website contains good links, the more the SEO will increase. Have a Look at Your competitor’s SEO strategy Though many people avoid this, but it is always better to look at the SEO strategy that your competitor is using. Explore there keywords, have a look at the keywords they are using and also focus on the backlinks they have put on their website. Analyze the quality of the backlinks that you see on their website. This will help you to analyze your SEO strategy and where it stands in the business world. Focus on Voice Search content Nowadays, almost all smartphones and tablets comes with voice search feature. This is generally beneficial for those, who are driving or doing multi-tasks. So, make sure your website is easily found by using long tail keywords on voice search. In other words, your website should support voice search. It comes within a good SEO strategy. Local SEO is very important Local SEO is becoming important day by day. Google, bing and yahoo provides search results based on your location. Hence, it is necessary to have your business location and address. So, make sure your content has keywords related to location, to stay ahead in the business game in 2016. Therefore the bottomline is to be prominent in the business world in 2016, you need to have a good SEO strategy. Along with a good SEO strategy, a good SEM is also required to enhance your SEO. Author Bio : James Jones is a writer, who lives in New York City. Currently he is writing for “http://www.seocompanyguru.com“. When he is not writing, James works in the fashion, entertainment industry as a model and host. Network with his on Twitter, Facebook, and Google+
Before discussing the scope of Digital Marketing, let us tell you what digital marketing is. In this technological advanced world, you must have seen lots of advertisements; some on TV, some on newspaper and many on the web. And the ads, i.e. the marketing of products which is done through internet is known as digital marketing. Due to internet, the whole world is globalized into a village, as it has enhanced the communication among people. And due to the increased use of internet, the businesses are using it as a marketing tool. No matter what is the type of business, all are relying on internet for the promotion and sales of their product and services. For an instance, the trends of online shopping have increased to a great extent in the recent years. And now, as most of the services are becoming internet based, the scope of digital marketing can be clearly seen. We can unhesitatingly say that digital marketing has become the core point towards the success of particular business. Different areas of digital marketing which are showing a rapid growth over time Though written as a single term, digital marketing is a vast field. Here, we are going to mention its some aspects. SEO (Search Engine Optimization): It is the method in which you can higher up the rank for your business website and bring it on the first page of search engines. The main techniques that are used in it are- off-page and on-page optimization. SEM (Search Engine Marketing): In search engine marketing, the main focus is given on reaching the target audience along with improving the website rank. This strategy involves the SEO, competitive analysis, keyword research and paid listings. This strategy aims at bringing targeted traffic to your website. SMO (Social Media Optimization): In the social media optimization, as the name depicts its meaning, the main focus is given on engaging with the people or your customers. This involves the use of social networking websites like Facebook, Pinterest, LinkedIn, Twitter and more. SMM (Social Media Marketing): There is no doubt that most of the population is having its presence on social networking sites. And thus, social media marketing, in which these sites are used as a marketing platform, is the most effective way to reach out the potential customers. Also, there are number of ways in which this strategy can be used. As everything is going on online; whether it is bill payments, shopping, games, communication and much more; the importance of digital marketing is increasing. Due to this increased importance, the number of digital marketing companies is also increasing. So, if you are starting a new business and want to get success in it, then you must consult a digital marketing company for reaching the maximum number of customers. With the increased number of such companies you may get confused about choosing the particular one. So, to make it easy for you, here we would like to recommend you a digital marketing agency which you can count on for effective and reliable services.