SEO Offpage Sites

Search Engine Optimization(SEO) Test upwork 1.) Which of the following factors have an impact on the Google PageRank? Answers: The total number of inbound links to a page of a web site The subject matter of the site providing the inbound link to a page of a web site The text used to describe the inbound link to a page of a web site The number of outbound links on the page that contains the inbound link to a page of a web site 2) Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized? Answers: • The text of the paid links should state the words “paid text link” for Google to identify it as a paid link • Only Paid text links to non profit websites should be accepted • Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink • Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink 3.) If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________. Answers: abandon and close your website permanently. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site. start a PPC campaign to get your site included in the sponsored results. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name. 4.) What does the term Keyword Prominence refer to? Answers: It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment It refers to the importance attached to getting the right keyword density It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines It refers to the fact that the keywords in bold font are given priority by the search engines 5.) Which black hat SEO technique is characterized by a method to deceive search engines, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users? Answers: Coating Foisting Slighting Cloaking 6.) Which of the following statements is correct with regard to the description meta tag? Answers: It should be about 50 characters in length The description should not contain the keywords If the meta description is not included, the search engines will use the meta keywords for information Google uses the meta description to generate the search engine results pages 7.) Which of the following factors contribute towards link popularity of a website? Answers: The number of websites that link to it The number of pages of the website indexed by Google The number of pages in the website The quality of websites that link to it 8.) What will happen if you type the words ‘Certification -Networking’ in the Google search box? Answers: Google will find the web pages about Certification and also containing the word “Networking” Google will find all the web pages containing the words “Certification” and “Networking” Google will find all the web pages in which the words “Certification” and “Networking” appear together Google will find the web pages about Certification that do not contain the word Networking 9.) Which of the following statements about Google’s technical and quality guidelines are true? Answers: It is advantageous if your web server supports the If-Modified-Since HTTP header If using dynamic pages, it helps to keep the parameters short and the number of them few Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing 10.) Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective? Answers: The website offering products and services to the visitors country A website that provides free content for the related keywords Hidden keywords on the home page matching the search term Image Alt tags on the home page matching the search term 11.) Which of the following statements about the Google Sitemap are correct: Answers: Repeated submission of the Sitemap to Google could be penalized It is possible to create and submit specialized Sitemaps to Google for Video and Mobile content The Sitemap acceptable to Google follows an XML format 12.) Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator? Answers: It shows all the outbound links from the URL It shows how many pages of the site Yahoo is pointing to It shows all the pages that point to that URL It shows URLs with broken links 13.) Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called? Answers: Barrier words Non-indexable words Slow words Stop words 14.) Which of the following can be termed as good keyword selection and placement strategies? Answers: Targeting synonyms of the main keyword Targeting the highest searched keywords only Copying competitor keywords Optimizing five or more keywords per page 15.) Which of the following statements about search engine optimization techniques are correct: Answers: Making a keyword bold does not influence the way that the search engine looks at the keyword Websites with deep linking are looked at favorably by search engines Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines 16.) If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean? Answers: 20% of the webpages of

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