SEO Offpage Sites

What’s the main point of owning and maintaining a website? It’s all about engaging more people to visit it and browse through its pages. Content strategists from Assignment Masters have prepared 4 excellent strategies on how to make your site influential in the particular niche, and that’s how you make money out of it. There are several digital marketing strategies that Boost Website Traffic and help you attract more visitors at your website. However, not all of them are effective if you don’t have a thoughtful marketing plan. If you still haven’t worked that part out, the following techniques will help you define a successful approach. Get ready for 4 effective business marketing tips that are about to make your website successful! Use Social Media Bookmarking Sites Social bookmarking is a technique that introduces your sites to the relevant audience without making you look like an aggressive marketers. Through social bookmarking, people save, search, and share links to websites they like. These bookmarks are also effective because they show what reputation your website has in the eyes of the relevant audience. Social bookmarking sites give you a chance to achieve the best kind of traffic: viral. These are some of the websites you should include in your marketing plan: Reddit – the so-called “Front Page of the Internet” is an impressive mix of news, comments, discussions, links, and everything else you can imagine. That’s the ideal place for promotion. Search for relevant subreddits and start posting submissions. They have to be meaningful and they have to provide value to the community. When you achieve good status, Reddit users will like to visit your website, and they will definitely promote your content. StumbleUpon – a platform that mixes networking, social bookmarking, blogging, search, and voting. When the visitors select your target niche to explore, you want them to stumble upon your website. Kinja – a blog guide that collects commentary and news from some of the most influential sites on the web. Make this service part of your search marketing strategy, since you want to get your website mentioned there. Be Active in Social Media On your road to becoming an influencer, social media is the greatest support you’ll get. It doesn’t matter what your target audience is; everyone uses these platforms nowadays. You just need a great content strategy and commitment to regular maintenance of the profiles. Here are some tips that will help you become the master of social media business marketing: Don’t waste your energy with activity on all social media. For example, if you notice that most of your target audience is active on Twitter, but they rarely use Instagram, then you should focus on the social network that gives you potential for more visits. Remember: you need a content strategy if you want to achieve success on social media. Don’t post plain links to your website! Think of witty updates and engage your audience in conversations. When someone writes an important comment, make sure to answer. Organize contests! If you promise an attractive price to the winner, many followers will take valuable actions that promote your brand. Use a tool like Buffer to handle your profiles on several social media platforms from a single feed. You can also use the tool to schedule posts during activity peaks, so you can rest assured that most of your target audience will see them. Search Engine Optimization You probably saw this coming. SEO is an inevitable aspect of a marketing plan that aims towards improved website traffic. When potential visitors are looking for something your website offers, the first thing they will do is ask Google. If your website doesn’t appear on the first page of results, your chances for getting traffic from the search engine will be minimal. The percentage of people who go beyond the first two or three pages of results is minimal. Search engine optimization is an art and science in one. You don’t have to make it complicated, though. Since you regularly use Google to find the information you need, you already know how it works: you type in relevant keywords in the search bar and wait for the results. Use the Google Keyword Planner tool to generate relevant keywords, and then infuse those words and phrases in the content at your website. The success of your website’s SEO depends upon the content strategy. You can’t just throw keywords all over your site and expect Google to bring you some traffic. You need amazing on-site content, as well as blog posts that add value to the website. Don’t forget to use Google Analytics to identify the organic search terms that are successfully bringing visitors to your website. Those insights will give the direction to your entire digital marketing campaign. Brand Strengthening If you want to get more visitors, as well as returning users to your website, you have to make your target audience aware of your brand. It doesn’t matter whether you own an eCommerce website or a simple blog – branding is part of every promotional strategy. When you build a strong online presence, people won’t even hit Google when looking for information related to your niche. They will immediately visit your website to search for it. How exactly can you boost the awareness for your brand? First of all, you need to promote it. The previous three tips already show you how you can do that, but don’t limit yourself there. In addition to SEO, social media activity and presence on social bookmarking sites, you should implement other successful marketing techniques. Paid advertising on social media, for example, is an extremely productive investment that will bring you relevant traffic. You need to offer something different. What makes your project better than competitive websites? In order to boost the awareness, you need to highlight the unique features of your brand, and the value your audience gets from it. You need to build authority. You can achieve that only by featuring high-quality content and helping your target audience solve problems and get the information they need. When You Start Getting More Visits, Offer Something Even Better! So, you achieve viral status with

Step out in the market and you will find that there are so many companies that claim to offer the finest local search engine optimization services. But, can it be possible that all of them have the same caliber? Definitely not! This is the reason that you must be careful when selecting a firm for search engine optimization of your business website. Here are some tips that you can keep in mind before you hire someone – Don’t compromise on the experience factor One of the first things that you need to keep in mind is the experience. While a newbie in the field can claim to offer innovative solutions, but you can always count on an experienced professional when it comes to getting the best results. So, look for someone who has been in the industry for long. Look for their past results Get to know about what the company has managed to achieve in the past for their clients. How successful have they been as a search engine marketing firm? Do they have any experience of handling projects similar to yours? An answer to all these questions can give you an idea whether they are credible enough to handle your business marketing or not. Types of services When it comes to hiring a professional for digital marketing, you need to look for someone who can handle the complete bouquet of services, be it Search Engine Optimization, social media marketing or video and content for that matter. After all, it is always good to get all solutions under one roof rather than running everywhere. That’s about it. With these things in the back of your mind, you can eventually end up getting the best help for your business’ local Search engine optimization and take your business to the next level.

Top 3 SEO mistakes: SEO is an essential blogging campaign if implemented in the right way. It is overwhelming but intricate. So, you need to decide “what to do” and what not to do” to drive your web page at the top of organic results. Lets us take a look at some common SEO mistakes that can hinder your website ranking on search engines:  Ignoring the power Backlinks: According to Search engine ranking factors study, it is clear backlinks is one the most important factor that can influence rankings. The three chief characteristics of a top ranking profile are the total number of backlinks, quality of backlinks, and usage of relevant anchor texts. Thus, you need to make sure that your link provides value to another website’s visitor and adds quality to the website content. Moreover, you will not have access to control what anchor text another site will use for your website. But the traditional way to do is by getting press in well-read and prominent sites. However, make sure you do not get back links from same anchor text over and over as it can hurt your rankings, or worse, get you penalized. Underestimating the value of content: A SEO expert says adding content to a website is a powerful strategy and essential part of your SEO campaign in 2016. However, it is necessary to add only add “useful content” that brings both engagement and relevance.It is important because regurgitated content is one of the factors of losing hold on rankings. Quick formula for creating an amazing and traffic worthy content is to use awesome headlines along with supporting images and stats. Yes! Keyword stuffing is part of the equation  Keyword stuffing is one of the most unethical ways that can crash your search rankings drastically.  So, if you want to rank your keywords, create separate pages for every keyword and optimize it accordingly.  Conclusion: There are many SEO tactics that can be used to increase your rankings. However, you need to be careful while choosing them. Just understand SEO is a long process, if you stay committed in a right way, you won’t lag behind.

Social Media Marketing Upwork Test Questions 1. How can a company place itself as an expert in a certain area of expertise? Answers: a. Post updates which brag about the company b. Actively answer questions in the Q&A section of the site c. Post comments on competitors pages stating how they are inferior d. Answer the questions in all the categories, even the ones in which the company is not engaged. 2. What is meant by A/B testing in marketing? Answers: a. Testing of 2 different products b. Testing 2 versions of an advertisement to see which elicits the best response c. Clinical testing of medical products before legally allowing them for sale d. Testing via 2 mediums, such as radio and television 3. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos? Answers: a. Post links on the company blog to the YouTube videos b. There is no method to effectively direct people to the company videos c. Use of keywords d. Sending out mail advertisements 4. What is the character limit for posts on Twitter? Answers: a. No limit b. 100 characters c. 140 characters d. 200 characters 5. What is meant by “micro-blogging”? Answers: a. Blogging daily b. Blogs which are posted by companies, not individuals c. Blogs with limited individual posts, limited by character count typically d. Blogging from mobile devices 6. What do Connections on LinkedIn effectively represent? Answers: a. Random strangers who found the company b. People the company has sold product or services to c. An avenue to disperse coupons d. People and other companies the user is connected to directly 7. What is the term adopted for updates posted by Twitter users? Answers: a. Tweets b. Twoots c. Twinks d. Posts 8. How does a blog directly impact sales of a company? Answers: a. It tells customers what products to buy b. It can be used to talk negatively about the competition c. It is typically used as the way to disperse company coupons d. Typically a blog does not directly create sales 9. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website? Answers: a. Hire a web specialty firm b. Implement special software c. Creating landing pages specific for each campaign d. There is no way to know where traffic comes from 10. What type of status updates would drive visitors to the company site? Answers: a. An update telling friends they hope to see them all soon b. A link to a new press release hosted on the company site c. A link to a third party hosting a company press release d. A picture of the CEO 11. What feature does LinkedIn offer for pay accounts? Answers: a. Ability to post pictures b. Increased abilities to connect directly and send messages to people c. Ability to post in Groups and create a Group d. Ability to block users 12. What is meant by Brand Management? Answers: a. Managing the marketing staff b. Management of the marketing budget c. The company executive management team d. Creating a consistent image for the company 13. What traditional marketing technique is YouTube closest to? Answers: a. Print advertising b. Television advertising c. Radio advertising d. Mail advertising 14. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Answers: a. Required by law b. Search engine rankings will include hits on the blog as part of the overall website hits c. Requires less effort to maintain d. Cannot be hacked easily 15. What is the ultimate goal of a social network marketing plan? Answers: a. To satisfy investors in the company b. To justify spending in marketing c. To find investors for a company d. Drive potential customers to the company and give them an action item to perform 16. What is “guerilla marketing”? Answers: a. Marketing geared towards animal lovers b. Marketing which relies on time and energy rather than a large dollar budget c. Aggressive sales techniques d. Marketing using a large scale national budget 17. How does YouTube serve a dual purpose in social media marketing? Answers: a. It can be used as a company blog as well as video advertisements b. It can be used for company pictures and videos c. It can be used to host the company website as well as videos d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube 18. What is a “wiki”? Answers: a. Form of blogging b. A new social networking site c. Interconnected and user generated knowledge management systems d. A tool for posting to social media networks 19. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness? Answers: a. Ask the watcher to visit the company site at the end of the video b. Make the videos at least 5 minutes long c. Make the videos under 10 seconds d. Have the CEO featured in the advertisement 20. What is the general purpose of posting a video blog routinely to YouTube? Answers: a. It allows the company to hard sell its products b. It allows the company to drive website traffic to its blog c. It can be used to disperse the company contact information d. It allows followers to create a personal connection with the employees of the company 21. What is the overall goal of social media marketing for companies? Answers: a. Generate sales b. Increase company headcount c. Increase their web presence d. Help accelerate product launches 22. What is one measure a company can use to validate the usefulness of its video posts on YouTube? Answers: a. The number of followers b. The amount of views of the video c. The number of videos the