SEO Offpage Sites

Because Google changes its ranking system throughout the year, search engine optimization is becoming harder to improve your search engine result rankings with outdated SEO strategies/trends. Experts who want to keep their ranking and traffic improvements are always looking to find new SEO trends to outrank their competitors. Here are the top six  SEO trends that every expert should follow. Watch Machine Learning Machine learning is exploding, and search engines use them in analyzing web pages and SERP (Search Engine Results Page) results. “We’ve listened up machine learning in search with Google Rankbrain, Google News groupings, etc. But, we haven’t experienced the true power of it. This is the year that changes,” Dave Davies (CEO of Beanstalk Internet Marketing) said. Machine learning will have a tremendous impact on SEO. Updating algorithms manually will not work anymore. Even Google Panda and Penguin use machine learning. So, What Exactly is Machine Learning? According to Stanford University, machine learning is the science of using computers that haven’t been explicitly programmed. In simple words, search engines have multiple phases of ranking that happen in series, such as initial retrieval, contextual ranking, primary ranking, personalized ranking, etc. Google uses machine learning in Rankbrain for search and other ways. Machine learning is going going to change the best SEO practices and significantly impact SERP results. So, make sure you are ready for machine learning implementation in your SEO campaigns to be prominent in SERP rankings and loved by search engines and users. Get Ready for Voice Search As you might know, the voice search is getting popular more and more. People love to talk instead of writing. Statistics show that one of five searches from mobiles came through voice, that means 20 percent of the Google searches carried out via mobile voice queries. It is said that, by 2020, half of the Internet searches will be coming from voice searches. The future of SEO is bright through voice search SEO. So be ready for voice search and make sure your site has the qualities to allow search engines to find your site whenever someone does a voice search. Win with On-page Optimization It will be good news for Digital Marketing Agencies. On-page SEO will still play an essential role. Yes, backlinks are still important but, On-page SEO also plays a significant role in the world of SEO. Remember, the two factors of SEO; On-Page and Off-Page. Then, why you’re missing out on On-page. Sometimes, you’re doing everything right but still don’t rank or get any traffic. The problem was inside the website. Most of the people don’t focus on On-page optimization and stick to build backlinks. On-page SEO isn’t a set-it and forget-it tactic. It must be changed time-to-time to get better SERP rankings and traffic. Some features you might focus on while doing On-page SEO. Make sure your internal searches work perfectly Your content must answer basic questions and actionable tips Optimized Metas Great High-Quality Content (that provide value to the user) Make sure your site loads fast Make sure your site is mobile-optimized Invest in Technical SEO Websites are continuously growing every year, which makes technical SEO a major area of investment. Some key areas of technical SEO will be: Speed: Site speed is one of the major factor search engines see while indexing/crawling your site. The faster your site will be, the faster the chance of your ranking. Mobile Friendly: Your site must be mobile-friendly to improve your technical SEO and SERP rankings. It’s easy to check out your site to see if it is mobile friendly or not. Without trusting on other local tools, why not use the tool Google gives you itself. Just enter your site URL and get insights into your site. You can see how it looks on mobile. Duplicate Meta’s: There’s a lot of website on the Internet and large sites with hundreds of thousands of pages (especially e-Commerce sites.) In fact, 54 percent of the site with duplicate metadata, and approximately 64 percent of the sites don’t have any metadata (also known as meta descriptions.) Keyword Cannibalization: It’s really important that your site does have a cannibalization tag. It creates confusion among the search engines. For instance, you have two pages to rank on the same competitive keyword, now the search engine has to decide which one is the best. Each page has lower CTR, diminished authority, and low conversion rates than the other one. Make sure you choose the right one and make the right decision. You can take help from Google Search Console’s Performance to look out which pages are competing for the same keyword. Use the filter to check which page has the same keyword in URL, or search out manually how many pages are rank on that keyword. Watch For GDPR General Data Protection Regulation (GDPR) passed in the European Union. Users decide, not corporations that collect it. In simple words, a user can now request to see what personal data corporations have about them and ask for its correction or export. If a company or corporation doesn’t comply with the regulations, it has to pay severe fines. As a result, Google’s decision to introduce some changes. As of now, all personal data of the users expires after 26 months since it was collected. Plus, it’s now possible for users to delete their data upon their request. Mobile-First Indexing In 2018, Google rolled out its mobile-first index. So, how does it work? Google now ranks a website on the basis of the user experience (UX ) they provide on mobile devices. If a site has both mobile and desktop versions; the index adds the mobile one, and if there’s only the desktop version then it will be indexed as normal. If your site doesn’t have a mobile-friendly version, Google will index something you can’t show to the mobile users. That means you lost a huge chunk of traffic. Conclusion: SEO is growing rapidly. If you don’t stay updated with the latest trends,

It doesn’t matter whether the business you own is a small one or a large one, as long as you employ Web traffic to help you with your sales or marketing, you cannot underestimate the need to either get some amount of knowledge about Search Engine Optimization (SEO), or perhaps recruiting someone who does. This would indeed be instrumental to you fetching yourself enough traffic on your website so you can expand your business. Fine, your company may look very attractive and juicy with all of it’s multimedia sizzle, but if it’s not witnessing the steady generation of traffic and attracting it’s targeted visitors or audience, then it would not only lack it’s essence, it would also have an unwanted impact on how much revenue you make. In other words, lack of traffic can lead to inability to reach targeted audience and thus can lead to a drop in sales or number of people reached. If you, however, succumb to the reality that there’s need to employ the expertise of an experienced SEO Consultants but you don’t know how to go about it, or you don’t know how to identify an ideally experienced one, this article would be of great assistance to your quest because we have summed up 6 very helpful tips on how you can identify them. They are listed below: Years of SEO Experience It’s very possible for anyone to set up an ‘SEO Company‘ and then regard themselves as experts in that line of business. However, this doesn’t directly translate to them knowing what they’re doing because there are quite a number of steps to climb if anyone is aiming to reach that level and if those steps are not taken then such individual cannot be tagged experts. In true essence, whatever website you own requires a separate SEO tactic to succeed and this can only be recognized by truly experienced SEO Consultants. Merely looking at the website, these experts should know what steps to take to make it come alive or to make it much more exciting, efficient and very effective. If anyone claims to be a professionally experienced SEO personnel and cannot do this, then their credibility should be questioned. How Much They Understand All Three SEO Levels All highly-experienced SEO Consultants should have concrete knowledge of the three tiers of Search Engine Optimization. The tiers are: Technical Level – This entails the structure of a website which of course determines how much ease or difficulty would be encountered by search engines to find their way to your content. On-page Optimization – This level has to do with the use of elements as keywords and HTML tags in various ways that are pivotal to the increase of search engine traffic to your website. Off-page Optimization – This is the level that has to do with how well links are being built. The success of the strategies that would be employed is going to be determined by how much knowledge of these three categories the SEO experts have attained and if you really want a pacy and steady progress, you should ensure they have all three. A Proven Track Record of SEO Success No SEO Consultant should just pop up from the blues and try to compel you to believe they’ve had successful achievements in the past if they are unable to prove it. One of the easiest ways you can be sure they’ve had a track of success is by finding out which company(ies) they’ve worked with before and how much impact they made. This would help you have a grasp of what to expect from them too. Should Be Capable Enough To Fit Into Your Company’s Culture SEO experts have sheer versatility and prowess when it comes to key departments in companies such as IT, marketing, customer service, analytics, and sales departments. They should have the ability to mix up well and adapt to the cultures and norms of the company and also have a commendable working relationship with members of these teams. If they are unable to do this, it would be a very dirty stain on the progress of the organization. They Must Have A Clear Passion To Get Things Done One very good and easily noticeable trait of good SEO Consultants is that they are always eager to get things done very efficiently and effectively. They always develop ideas to bypass challenges and channel their passion to the progress of the organization while also making sure that they do not develop overzealousness which can impede the progress they are working to achieve. They Must Excellently Skillful In Communicating An SEO needs to be well equipped with the art of being a skillful communicator. The is essential because they have to communicate their opinions, ideas, techniques, plans and decisions with so much clarity to other members of the organization. They need communication immensely because it’s impossible that they work as lone wolfs when there should be uniformity and collectiveness in the company in the quest to attain progress. In conclusion, there of course might be other qualities experienced SEO Consultants should possess but these ones listed above are the highly important ones. Once they possess all of these six, you should be rest assured that you’ve got the right person for the job.