SEO & Web Service

Mobile App Development

Progressive Web Apps

Know the Best Frameworks to Create your Progressive Web Apps (PWA)

Know the Best Frameworks to Create your Progressive Web Apps (PWA) Even though PWA or Progressive Web Apps have been around for very extensive, they’ve picked up a reputation in the few recent years because of their capacity to give mobile customers an increasingly vivid experience that is tantamount to that of Native applications. For associations, PWA frameworks bring a few points of interest, for example, being versatile crosswise over various platforms, hardware, and devices, other than positioning the application on search engines.  The initial step in PWA development is to choose which framework to utilize. When there are a few choices accessible, it’s prudent to assess the advantages and disadvantages of every PWA frameworks before settling on the most reasonable one.  The most famous PWA Frameworks:  AngularJS  Angular, which was initially presented by Google in the year 2009, is among the most well known PWA frameworks. It utilizes the JavaScript infrastructure for developing responsive applications that are vigorous and powerful. The arrival of variant 5 that has another Service Provider for built-in assistance has made this structure simpler for designers to use as up to that point they required an elevated level of aptitude to create a Progressive web app utilizing the AngularJS variant. The ongoing release, Angular 6, accompanies two extra CLI commands that streamline the way toward downloading and introducing a web application on a gadget.  Advantages:  A big community and broad support as Google have maintained it  Obviously characterized technique for execution  MVC framework  More current versions have a small learning arch because of CLI  Accompanies IntelliSense and Typescript Disadvantages:  The older variant requires an elevated level of skill  It is very intricate contrasted with a portion of different frameworks The learning curve is more extreme, as one should learn the Typescript  React React is upheld by Facebook and it is the most outstanding among Progressive Web App frameworks for its broad JavaScript and a bigger network. While real JavaScript is the main base for React, it utilizes JSX for utilizing render features to associate with HTML platforms. The projects can be effectively scaled with the inclusion of packages.  Advantages:  The biggest network, which is upheld by Facebook and it claims and keeps up the code  Broad infrastructure  Creating applications utilizing React provides a high level of adaptability and simple versatility  A similar code can be utilized for Web and Native applications  A moderate expectation to absorb information contrasted with some different frameworks  Rendering is quick with Virtual-DOM  Disadvantages The structure is more program-based as it requires skills on JSX  Not as straightforward as JavaScript and genuine HTML for composing parts  The high level of adaptability regularly represents an issue  Absence of unmistakably characterized technique for usage, since the network is generally new and as yet rising as well  Relocating from Angular JS requires a whole revamp utilizing JSX  VueJS  Right now, Vue has one of the quickest developing libraries as its fast rendering and ease of coding makes it well known among designers and developers. Similar to React, Vue is a PWA platform that enables scaling the undertaking with the expansion of additional packages.  Advantages:  Upheld by Laravel and Alibaba, it is rising to be the favored PWA platform of a significant number of the big players  The effectiveness of the code decreases the expectation to learn and adapt for new engineers  Its structure is basic and highlights numerous ideas from the React as well as Angular 1 frameworks  Amazingly adaptable to set up utilizing JSX as well as Typescript  Rapid rendering utilizing Virtual-DOM  Disadvantages:  It has an extremely smaller support team when it’s owned by a solitary individual (contrasted with React and Angular that are possessed and assisted by huge players)  The extraordinary adaptability in its structure some of the time presents issues  It requires a lot of change into the legacy code from the current Angular 1.5  Ionic  Presented in 2013 as an open-source SDK, Ionic, which depends on the Angular platform and Apache Cordova. It has been utilized for creating more than 5 million hybrid applications. It has a lib of parts for the two Android and iOS. Ionic enables engineers to make pages that run within the program of a gadget utilizing WebView that basically renders site pages so they look like a native application.  Advantages:  Decreases the development cost as it is open-source and free  A shorter expectation to learn and adapt as it tends to be utilized by anybody acquainted with web innovations and Angular  Simple support utilizing troubleshooting instruments and built-in browser tools  Its notoriety for hybrid application development has brought about building a big network of active clients  Huge library of plugins for getting to APIs without the requirement for coding  Disadvantages:  Regular updates need revamping the current application to mirror the most recent changes  Polymer  It is an Open Source platform created by Google. It provides a broad scope of apparatuses, formats and web elements, which simplifies the procedure of Progressive Web App development. It utilizes unadulterated JS/HTML/CSS, making it an autonomous PWA platform.  Advantages:  An extensive base of elements, including web parts that work across various browsers  Full web application stack support, like, routing, data tier, and responsive designs  Incredible documentation covering all stages of the application development  Easy and simple API  The browser installed development apparatus guarantee no demand for unique debugging instruments Disadvantages:  Lack of server-side rendering brings about an elevated time of reloading, short SEO- friendliness and expanded HTTP requests No official IDE  PWABuilder  Discovered by Microsoft, Progressive Web App Builder is an open-source, network guided platform, which supports Android iPhone application development. It gives perhaps the snappiest approaches to create components for a Progressive Web App that feature crosswise over platforms and gadgets.  EndNote At last, the choice on which PWA framework to use for your application relies upon the expertise and skill of your developers. With the high recurrence of updates like clockwork, the decision of a particular framework doesn’t make a difference as much as the simplicity of

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How Mobile App Redesigning Can Help You Improve Conversion Rates

The mobile app industry is transforming rapidly. Each day new trends are being introduced in the market, and it becomes extremely crucial for the app publishers to keep their app up to date with these trends. There are several benefits of app redesigning. Apart from keeping your app up with trends, redesigning also helps you provide your customers with new and engaging features from time to time. In saying that, you must always ensure to redesign your mobile app as soon as a new trend hits the market. This will help you nurture a healthy relationship with your target audience and always stay ahead of your competitors. In the following blog post, we are going to pen down a couple of reasons how redesigning can help you improve the conversion rate. We’ll also shine some light on the best practices to follow while redesigning an existing mobile app. So, without any further ado, let’s start with the blog. Why Redesigning is an Important Part of App Development? Let’s take a look at some of the major reasons explaining why your app needs to be redesigned. Stay Ahead of the Curve The competition is getting extremely fierce. Even the most unique app ideas are likely to have 5-6 potential competitors, which target the same audience. Therefore, to attract the majority of your audience, you always need to stay ahead of your competitors by offering extensive features. Redesigning helps you implement the latest and most suitable features, which cater to the requirements of your audience. Negative Feedback Does your app have too many negative reviews? If yes, then you need to tweak the design a little bit to make the overall interface more appealing. There are many instances where initial designs of the app fail to captivate the audience, while the second and third version manages to engage a user. So, if your customers aren’t happy with your app, you must consider redesigning the entire user-interface. Stay Up-to-Date With Current Trends As we mentioned earlier, mobile app development is always vulnerable to new trends. If you want to establish a strong brand name for your mobile app, you must always stay up to date with these trends. For instance, voice recognition is one of the features, which is widely used by the majority of the audience. In such a scenario, if your app doesn’t support voice recognition, you’re less likely to engage your customers. Planning to Target New Customers When it comes to targeting new customers, redesigning becomes a necessity for every app publisher. Each set of the audience has different preferences and thereby different expectations from a mobile app. To meet the expectations of your new audience, you need to add new features so that your mobile app becomes customer-centric. Planning to Offer New Services This one is completely obvious. If you’re planning to add new services or add new pages within the app, you have no other option but to redesign it. Whether you want to integrate the latest features or improve the existing ones, redesigning the mobile app is highly imperative. Tips to Redesign a Mobile App (Best Practices) Now, that you know the crucial reasons why you must redesign your mobile app, let’s take a look at some of the best practices to follow while redesigning the app. These practices will help you make your app more appealing while meeting the market standards at the same time. Keep it Simple Even though it is necessary to make the app design appealing to draw the user’s attention, you must focus on keeping the overall interface simple. Complicating things can damage the user experience. You should emphasize on having an app with an extremely appealing design yet easy-to-navigate user interface. Keep Users in Mind The sole purpose of developing a mobile app is to provide value to your customers. Therefore, you must always focus on the user’s preferences while redesigning the app. If there’s an element which doesn’t have the potential to engage your audience, there’s no point in keeping it. Scrutinize precisely to figure out the most suitable designing elements and integrate them into your mobile app. This will help you attract more customers, thereby increasing the overall conversion rate. Add Suitable Call-to-Actions While redesigning a mobile app to increase the conversion rate, it is always a good practice to add new call-to-action buttons. With new designing trends, moreover, you can make the traditional CTA buttons more appealing which can captivate the customers. Social Media Integration Social media has the potential to make your app reach out to thousands of potential customers. By integrating the social media share buttons into your mobile app, your customers can share your app with their social media following, which is always a good/free method of promotion. So, if your mobile app doesn’t have social media share buttons yet, make sure to integrate them while redesigning the app to reach out to the majority of your audience. Furthermore, social media integration also allows customers to directly sign up using their social media credentials, which makes the entire process quite easy. Who Can Redesign My App? That concludes the crucial factors you must remember while redesigning the app. However, the real question is who’s going to redesign your app. When it comes to redesigning, you can opt for one of two options. In case you have an in-house designing team, you’re all set to go. However, if you don’t have a dedicated designing team, like most of the business owners, you can hire professional app designers who utilize the latest market standards and the best tools to design an app. Final Words App redesigning a crucial part of the app development cycle. If you want to stay in the game and attract your customers, it is always recommended to redesign your app to make it more appealing. However, redesigning is a crucial process and should be carried out by professional designers only. So, if you don’t have an in-house designing team, hire professional designers

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5 Reasons Why Brands Should Consider Developing a Mobile App

5 Reasons Why Brands Should Consider Developing a Mobile App One of the most common question companies are asking themselves is, “ Is it really worth developing a mobile app?” It depends on the requirements of the companies mostly. If they want smartphone features like push notifications or user contacts etc, they will feel the necessity of a mobile app. If the company doesn’t plan to keep updating the features of the app over the course of time, it’s better to refrain from developing the app in the first place. A mobile application may not be the final solution to all your problems, but it will definitely improve your present status and boost your profit as well. Businesses should be ready for development in order to stay afloat with technological advancement which will make them even more efficient. Thus, developing a mobile app for your business is important. It will require the investment of time and resources for long term gains. Some of the prime benefits of developing a mobile app have been listed below. Increase in the number of mobile device users The popularity of mobile internet around the world has increased drastically over the past few years. The traffic of the mobile internet is now much higher than that of traffic through personal computers. The rapid advancement of technologies has opened a huge market of opportunities for even small-scale businesses. Ideal for Tablets and Smartphones Statistics suggest that apps which are not adaptive for access in mobile devices suffer a large percentage of failures. Your app structure must be optimized for comfortable and seamless navigation. All the necessary information about the app must be accessible when accessed through a mobile device. The app must be able to make optimal use of functions which are available only for smart devices such as calls, location. Push notifications and so on. Important Marketing Channel When your potential buyer has a smartphone that he uses to search and study products. Wouldn’t it be great to give him an opportunity to buy the necessary goods without wasting any time? This will bring your customers closer. Now they will know about your offers and discounts. Your app icon on the user’s screen is what advertises your company, its products, and services. An efficient way to contact your customer Our mobile devices are with us almost 24/7 throughout the day. This can be a way to approach your customers in a more personal way. The right use of push notifications and a competent strategy will definitely help you to communicate with a diverse group of users. People who install your app are likely to purchase from it repeatedly, as they are your target audience. Thus you should use push notifications to notify about important information that might be relevant to your prospective customer. Customer Involvement in your Business With the help of your mobile app users will now be more interested in your loyalty programs, discount offers, and promotions. The mobile app will help you to receive customer feedback about your work, services, staff, quality of the goods, etc. The app must come up with ideas like, the opportunity to receive bonuses and discounts for participation in the marketing campaign. Your application interactions report will show you how the interests of the users within the application have been changed. You will be able to check how often they use your app and what do they do when they are on it. Conclusion Most of the company’s biggest worry is the cost of mobile app development. Don’t think so much. Go ahead and have your mobile app developed. You can’t afford to lose your customers, and now most of them are more friendly to mobile devices rather than brick and mortar buildings. The mobile app is an extension for some business, for some, it is another way to interact with their customers and generating revenue as well. The shift of users towards mobility is a great opportunity to formulate new strategies in the mobile app development world. Users are more interested in hyper-personalized experiences and immediacy. Thus developing a mobile app your business must be your foremost priority if you already don’t have one.

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4 MISTAKES TO AVOID WHILE DEVELOPING A MOBILE APP FOR YOUR BUSINESS

4 MISTAKES TO AVOID WHILE DEVELOPING A MOBILE APP FOR YOUR BUSINESS Taking users for granted: Avoid the mistake of taking your mobile app users for granted. Customer retention is important to every business and according to Gartner Group, “20% of your existing customers account for 80% of your future revenue.” Ecommerce development company using Magento development can improve the customer experience on your mobile app. They can help you engage your users, reward users and offer discounts. Do not take your users for granted as customers are the backbone of successful businesses. It is advisable that you invest your effort, time and money in meeting the needs of your app users. Make sure your business mobile app users feel appreciated. You should avoid posting insensitive or offensive ads on your mobile app as this can negatively affect your business and tarnish your reputation. No security: It is important that your mobile app is secured during the development stage as an app that is not secured is harmful to your business, reputation, and customers. Mobile apps breaches are dangerous and you should allocate the resources needed to boost and improve the security of your mobile app. Magento development can help you secure your mobile app from hackers and people with malicious intent. Magento development will make the right adjustment to your mobile app. No responsive design: Your mobile app must be unique, engaging and responsive. Your mobile app must be compatible with all devices if you want to increase sales, increase loyalty, enhance customer experience and improve your ranking on search engines. Your users should be able to access your mobile app wherever they are and whenever they want. Setting unrealistic goals: While developing a mobile app for your business it is important that you avoid the mistake of having unrealistic expectations and setting unrealistic goals. It is important that you set a budget and prioritize quality over quantity. Magento development and SEO agency can help you with the preparation and market analysis of your mobile app. Magento development will help you better understand user persona and they will help you with the creation of compelling campaigns for the marketing of your business mobile app. Other mistakes to avoid while developing a mobile app for your business are: Difficult to use: When developing a mobile app for your business; you should ensure that the app is not difficult to use. Your mobile app must be simple and easy to use. Your mobile app should not confuse your users. Everything should be understandable and your first time user should not really need instructions to use your mobile app. A responsive app is fluid, flexible, it will drive more traffic to your business and it will enhance your search engine optimization (SEO). Speed: Time is valuable and speed is an important feature in any mobile app as customers do not want to waste their time using a slow mobile app. If your app is slow; your customers will go to your competitors. Speed contributes to an engaging app.  Mobile apps that are fast and reliable engage customers and if your app is not fast it will be abandoned. No update: Your mobile app users will go for better options and flock to your competitors if you do not update your mobile app regularly. Updates to your mobile app show that you are dedicated to enhancing customer experience and the development of your app. Avoid having outdated content on your business mobile app. Your content should be updated and exceptional if you want to grab attention. In the development of your business mobile app, you should avoid having grammatical errors in your content as this will affect your business. Magento development and SEO agency will help you measure the success of your mobile app. No ease of contact: Having user feedback on your mobile app is important as it helps you build engagement. Your users should be able to easily access you, your app and frequently asked questions. Tools like Zendesk and HelpScout can enhance your engagement by making it easier for your customers to contact you. You should ensure that the conversion process in your business mobile app is not complicated. You should avoid unnecessary steps and ask for too much information from your users. App sharing: Make sure your app can be shared easily. An app that is difficult to share will affect your business and profitability.  Your mobile app should be share-friendly and it should have the ability to promote itself. It is important that you enable social sharing in your mobile app as this helps your content to gain traction. Not involving users in the app development process: There may be problems when you do not involve real users in your app development process. Your users may see something you have missed and they would offer valuable feedback to the development of your mobile app. They will also help you rectify app glitches. Acting on user feedback is a good way to engage your users. No unique selling proposition: It is important that your mobile app has a unique selling proposition (USP) as your marketing efforts will be affected if it does not. You should differentiate yourself from your competitors and show your users and prospects that your mobile app is beneficial to them. The wrong target audience: Your business mobile app will fail and not meet your expectations if you do not promote the app to the right target audience. Magento development can help you target the right audience. They will also help you with data analytics that will show you how your users are engaging and converting in your mobile app. Cluttered design: Avoid the mistake of having a cluttered design on your mobile app. Your app should not overwhelm your users with its design and offers. Use the right visual elements to communicate with your users. You should focus on clarity and make sure you use an attractive design while developing your business mobile app.

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Best Resources For Marketing Mobile Apps

The Best Resources For Marketing Mobile Apps?

The Best Resources For Marketing Mobile Apps? Today, there is a big competition in the mobile app market which plays an important role and challenging for the businesses to get their apps on the top. Success in marketing depends on the accurate use of data to make decisions that will help advance mobile app downloads. Mobile apps are now an integral part of the digital strategy, having more than 1 million apps in both the iTunes App Store and Google Play. In this crucial time period, to optimize the onboarding process need to focus on highlighting the value of the app. If you are unable to impress your new users quickly, you can follow the best resources for marketing mobile app which will get more benefits earlier. App Store Optimisation Creating Microsite Creating Promotional Videos Networking Utilise Social Media Analytics Nowadays there are published resources available that give you tips and guidance on how to growth hack your way into getting consistent downloads over the long term. I hope that this is the best resource guide that compiles one of the best articles found on helping you do so. Best Strategies to App Download There are the 5 strategies that will get you quick success in doubling your app downloads. As an executive, your app is ready for business and your app is starved for downloads or has a steady growth, implementing these strategies will help for your app to receive double the downloads which have not received in the recent past. Email Hack Email Signature Capitalize on Holiday Sales Write Two Articles Submit to Start up Networks Effective channels for marketing App These three channels that will help you get your marketing started and help you scale user growth. Working on these channels alone will ensure focus on your activities and predictability in growth and user acquisition. Content marketing: Interesting and unique content pulls people to your blog and in turn that helps in getting more click-throughs to your app. create a ton of fantastic content on your own blog and as guest posts that audience is reading and sharing will also help you get bonus points in your search-engine rankings. It helps in building credibility and establish yourself as an industry thought leader. Paid acquisition: This is one of the most predictable methods and expensive means to acquire users. Many app developing team have been known to spend a huge amount of money within a very short period of time to give a considerable boost to download numbers. The most predictable means of acquiring users is through paid placements across search (Google, Bing), social media like Facebook, Twitter, LinkedIn and through means of retargeting and banner ads. This should be your preferred medium to draw downloads consistently, that the customer lifetime value is greater than the cost of acquisition of the customer. Pages Have to Boost App Downloads Many ways that users discover apps, such as directly through the app store or through the web. Either way, build with an agreement or great engagement and ensure people not only download your app but also spread the word about it. Mainly in your app landing page needs a tremendous value and not simply act as an advertising page/banner for your mobile app. These are the ways to make sure you optimize your landing page for increased conversions. Headline Sub-text Picture or video Download link Lead capture Influence Users to Download Your App: Let’s have a look at that which are the ways that you can influence your user to buy or download your app. First, you need to influence your users even before they get to your landing page. Most of the users should be convinced of the value you’re offering and your microsite, app-store page, etc., should essential. Blog Writing Contribute blogs or other publications. Slide Share Press coverage Participate in Quora Social-media channels Community approval Build word of mouth Finally, over the last decade, some of the most successful entrepreneurs and marketing gurus launched many apps in early-stage startups who have gone ahead and made hundreds and millions of dollars using these platforms. If you have an idea for mobile app development and not sure where to start, I can help. Feel free to contact or reach us @FusionInformatics.

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