google video advertising exam answers
Call-to-action (CTA) overlays are compatible with:
Q) Call-to-action (CTA) overlays are compatible with: Ans: A) TrueView in-stream ads only. B) any TrueView ad format. C) TrueView in-display ads only. D) All of the listed answers are incorrect
_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
A) Companion banners. B) TrueView in-display ads. C) Display ads on the Google Display Network (GDN). D) YouTube mastheads.
Which of the following is a tip for optimizing a TrueView video ad campaign?
Q) Which of the following is a tip for optimizing a TrueView video ad campaign? A) Remove all but one targeting group from the campaign. B) Add exclusions to the campaign or targeting group. C) All of the listed answers are incorrect. D) Increase each target group’s bid by 100%.
Which should be considered when analyzing campaign performance of different TrueView video ad formats?
Q) Which should be considered when analyzing campaign performance of different TrueView video ad formats? A) Quartiles only. B) View-through rate (VTR) only. C) View-through rate (VTR) and quartiles. D) Quartiles and website clicks.
Average video view duration metrics are accessible through:
A) The YouTube Channel watch page. B) The YouTube analytics audience retention tab. C) AdWords reports and uploads tab. D) AdWords campaign tab.