google video advertising exam answers
Which devices can the advertiser target with a mobile video masthead?
Q) Which devices can the advertiser target with a mobile video masthead? A) Tablets only. B) Both mobile and tablets. C) Android devices only. D) Mobile only.
Which ad rotation option cannot be used for AdWords for video campaigns?
Q) Which ad rotation option cannot be used for AdWords for video campaigns? A) Rotate evenly. B) Optimize for views. C) Optimize for conversions. D) Optimize for clicks.
How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign?
Q) How can an advertiser calculate the view-through rate (VTR) of an AdWords for video campaign? A) By dividing the number of clicks by the number of views. B) By looking at the percentage of viewers who watched the video until the last quartile. C) By dividing the number of clicks by the number of […]
When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?
A) Cost-per-thousand impressions (CPM) B) Cost-per-acquisition (CPA) C) Automatic cost-per-click (CPC) D) Manual cost-per-click (CPC)