google video advertising exam answers
Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic” report?
A) utm term B) utm_campaign C) utm_source D) utm_medium E) utm_content
An advertiser is charged for a TrueView in-display ad when a viewer:
Q) An advertiser is charged for a TrueView in-display ad when a viewer: A) watches the entire ad. B) watches a TrueView in-stream ad after watching an in-display ad. C) chooses to watch the ad by clicking a thumbnail. D) shares the ad.
What are creative best practices for a TrueView in-stream ad
Q) What are creative best practices for a TrueView in-stream ad? A) Add a call-to-action (CTA) overlay. B) Deliver the most important message early in the video. C) Provide clear next steps that customers can take action on. D) All of the listed answers are correct.
If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:
Q) If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show: A) only on targeted topics. B) only on targeted interest categories. C) on targeted topics and interest categories. D) only when targeted topics and interest categories match.