SEO and Web Service

google Mobile Advertising answers

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

Q)  App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. Ans: False True

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An advertiser would NOT use AdWords’ mobile offering to

Q)  An advertiser would NOT use AdWords’ mobile offering to: Ans: Engage with users who have already downloaded their app Track conversions once a user downloads their app Build a mobile-optimized website Advertise their app

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When should an advertiser use an app extension instead of an app promotion ad?

Q) When should an advertiser use an app extension instead of an app promotion ad? Ans: With keywords intended to drive app download, but still give the option to visit the mobile website With keywords intended to direct users to the mobile website, but still give the option to download the app To re-engage with […]

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To understand the full value of mobile, you must take into account:

Ans: Cross device and mobile conversions App downloads, calls, store visits, cross device conversion, mobile conversions Utilization of mobile ad formats, extensions, app and mobile site design best practices Mobile conversions

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Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

Q) Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile. Ans: product extensions Location extensions mobile extensions store visit extensions

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