SEO & Web Service

Digital marketing

How to Optimize Your Website and Content for Google’s RankBrain Algorithm

If your task is to generate amazing content for your target audience, that’s great. Yet, you shouldn’t forget about optimizing your content for Google so you can rank higher in the SERPs. It requires hard work and a lot of persistence. Like many other businesses, you might rely on Google. Considering that Google’s always changing its algorithms to offer users more and more relevancy, you can never rest. You need to keep tweaking your strategies in order to find the gold mine. No matter how brilliant your content creation, distribution, and marketing efforts are, you still need to stay sharp and adapt to the most important updates. Randy Nelson, a marketing specialist at an online writing service EduGeeksClub, suggests: “If we were to try to understand Google’s algorithm, we couldn’t manage to do that in years. The search engine relies on 200 primary indicators and 10,000 secondary ones. The thing is that we can’t know which are more important than others, so we would be trapped in a negative cycle. Instead, focus on the RankBrain aspect of your SEO optimization and see how your efforts flourish in the long run.” Google was kind enough to divulge the most important three ranking factors. It goes like this: 1)    Links 2)    Content 3)    RankBrain Some of you might not be familiar with the term, so let’s see what RankBrain means: In simple words, RankBrain is a machine-learning artificial intelligence system that is engineered to closely examine the search queries that have never been seen up until that moment. Considering that new key phrases and keywords are very important in any niche and for any brand, RankBrain is naturally 1 out of the 3 factors, which if managed well, will improve your SEO content optimization big time. How Does RankBrain Really Work? What we know now is that Google automatically “calls” for RankBrain whenever new keywords and key phrases show up. Moreover, RankBrain comes into action also when the search queries are somehow more ambiguous. Technically, the first thing that RankBrain does is to transform our language into different vectors whose purpose are to carefully analyze queries, find words and phrases, and sentences that have almost similar meanings compared to the queries which are inserted into the search query. Some people just don’t know how to look for information online. Their queries are far from what they’d have to ask in order to find the relevant information. RankBrain kicks in and tried to understand the subtle signals that human beings send to Google. How to Optimize Content for RankBrain Gary Illyes is a Google Webmaster Trends Analyst. He insisted that RankBrain is supposed to relieve the life of a content marketer because all a marketer has to do is optimize their content to sound natural. That’s it. That means that the times where SEO writers write their content with a piece of paper in front of them which indicates how many keywords need to be inserted and in what order. Well, I’ll hold you no more. Here are several efficient strategies that should help you create content which is optimized for RankBrain: 1. Develop Content that Solves Problems Before RankBrain, you were supposed to write content that is qualitative, relevant, and useful which was meant to solve the reader’s problem and fulfill their needs. This stays the same. Nothing changed except one thing. In the past, in order for users to actually see your page in the first results, you had to optimize everything from On-Page SEO to Off-Page. You would have to work a lot on building content on keywords, constructing big databases of keywords…all a big hustle. Now, RankBrain directly looks for the user’s natural intent and sends him to whichever website is the most relevant. Here’s what to do: predict the user’s buying intent, brainstorm different keywords and key phrases he would use if he were to buy something and go into that direction. 2. Write Well-Researched Content Your content needs to be very well-researched and written in-depth. Preferably, you should produce longer content. It has been proven that longer content ranks better. Yet, you shouldn’t focus only on length, but also on the value it provides. To offer value, you need to know what you’re talking about and you need to bring statistics with you. Readers appreciate well-researched content because it allows them to pull back their “information filter” for a few minutes and relax. They are rested because they see the effort you’ve done to gather relevant data and not just opinions. This will bring a lot of engagement and social media shares, and RankBrain definitely appreciates content that drives such kind of things. 3.  Both Your Website and Content Should Be in The Same Niche (or Related) If you’re in the “junior basketball” niche, write content that appeals to junior basketball players. RankBrain checks for new search queries for similar topics and searches for the actual meaning behind keywords. That being said, if the content you distribute doesn’t align with your actual niche, your website won’t be perceived as a relevant source of information. Therefore, it’ll stay in its current position or even worse, lose its rankings. 4. Post-Up-to-Date Content Keep your content updated, always. If someone wishes to find the best movies in the last quarter of 2017 and your content features the best movies from the last quarter of 2016, you won’t be relevant to them. Unfortunately for you, RankBrain catches that, and it’ll penalize your website. However, you shouldn’t go to the extreme. Don’t neglect the content that you’ve previously written and keep promoting it. Build a lot of backlinks. Yes…don’t forget about backlinks. Nevertheless, here’s a great strategy made by Brian Dean on relaunching content. 5.  Focus on Writing Simply, Naturally, and on Point Google cares a lot about the interaction between your users and your website. If the users find your content relevant, they’ll keep looking through and spend more time with you. This automatically signals Google that your site is truly relevant to its visitors. How can you keep users on

Read More

How to SEO Your Site: The Basics of SEO Site Optimization

Do you want to know how to SEO your site? If so, you came to the right place. Search engine optimization is more complex than just putting a few keywords on your website. It requires diligence and dedication that can’t be accomplished in one day. You know the saying, Rome wasn’t built in one day and that’s the same for search engine optimization. My name’s George and I’m going to share SEO tips and techniques that are used in today’s Internet marketing environment. My article, written with the help of special writing service essaylab, provides information on the most important aspects of search engine optimization – it is very important to keep your content well prepared – (seotip#1) Before we jump ahead to the nitty-gritty Internet marketing techniques, I would like to discuss how important it is to SEO your website. You can have the greatest product or service on the Internet, but without niche targeted traffic coming from the search engines you will likely spend hundreds or even thousands of dollars for Internet marketing pay per click campaigns. The cost of running these campaigns over the past few years has risen dramatically due to the overwhelming demand of businesses looking to establish an online presence. That’s where SEO comes into play. What’s SEO? SEO is short for search engine optimization. The main goal of SEO is to increase organic traffic to a website by targeting specific keywords related to your website. Achieving that top spot in the search engines for your keywords will not only increase sales, but it will increase your customer loyalty. The concept of organic traffic plays a huge role on how your website will convert its visitors. The better quality traffic, the better version rate you will have – This is a known fact. Your conversion can vary depending on what product or service you’re trying to promote. Let’s take a look at sample business model conversion rates below. SEO for Conversion Methods : Receiving a phone call from a visitor Converting a CPA offer Getting a CPC click Receiving an e-mail lead A sign-up for a newsletter Customer purchases a product or service Visitor subscribes to your blog Tracking SEO Conversions All the conversion methods listed above will require an analytical analysis of how the visitor came to your website, browse your website pages, and ultimately converted into your goal. The best free and most popular web analytics tool available is Google analytics. How Does SEO Work The simplest way to explain how SEO works are comparing it to a voting system. Let’s start from square one. Once your website establishes a presence on the Internet, search engines begin to index your site’s content in their data centers within a couple of weeks. Once this information is stored, search engines then begin to track how popular your website pages are using an algorithm made up of thousands of factors that no one really can explain. After many years of performing search engine optimization and performing lots of statistical data analysis, I have learned some of these factors are more important than others when finding the best way to get backlinks in order to rank high in the search engines. As the algorithm stores these factors and counts them as votes to your website it will determine how you rank. These factors that are stored can be both negative and positive. You want to make sure that the positive votes are stored for your site. An example is linking to an authoritative site or having high-quality traffic from social media websites. The more votes your website receives, the higher it will rank in the search engine results pages. SEO is made up of on-page and off-page factors that play a role in how your website is ranked. Once these factors work together as a synergy, your website will rank high in search engines. It’s important to create a marketing plan when performing SEO. This plan must be timed correctly so search engines don’t penalize your website. If your website is penalized, the chances are you have done SEO too fast or unethical while promoting your site. Let’s take a look at an example SEO Link building strategy below. SEO Link Building Map Example The link to the link map above shows how your main website receives inbound links from other websites related to your niche. It’s important that the links you receive are relevant to the content you provide. I know it sounds crazy, but search engines can tell whether or not you link to a relevant or irrelevant at the site. Of course, the more relevant your links are the higher the vote for your website’s search engine rankings. Some people may refer to the diagram as a simple link wheel where the outer layer links to your website as well as the website related to your niche. The more links you have from relevant websites the greater chances are you will rank higher in search engines.

Read More

WordPress SEO Guidelines and Best Practices

While Working in the SEO industry, something we see a lot will be the WordPress cms (CMS). WordPress is easy to deploy and use no matter what industry your business operates. With a couple of clicks and highly optimized SEO keywords by Keyword Planner in your high prepared content by book-reports-com you could possibly get your blog to reach the first page of Google  It’s no question that a great number of internet marketers of are utilizing this kind of platform. The popularity of the WordPress content management system has offered new SEO tools for WordPress that are readily available for free and commercial purposes. Luckily, this is not as difficult because it sounds, and also the customizable CMS platform signifies that SEO can still deliver benefits to your web site. Below are many of the more basic SEO tools and methods that should be installed for any WordPress blog. WordPress SEO Guidelines 1. Site Navigation This is relevant using WordPress SEO.  A Basic, clean and simple to follow site structure is needed to for both your website visitors and spiders that crawl your WordPress site. After all, you need your visitors to think about how valuable your site is and the content that is being offered. the most important aspect of the WordPress blog platform is of the attribute known as ‘permalink’, which is used to identify related blog entries. It is a  permanent URL back to the blog post or even a forum post offering relevant information. Inside WordPress, this could be customized to ensure that keywords may be used, which displays to Google what the particular article is about and how it reads, along with the relevance it holds for the keywords that were researched on the topic. Think of it as a rating system that Google uses in order to display search engine ranking pages. 2. SEO Optimized Images There was some controversy about the advantages of optimizing site images located in a WordPress post. Although it is not a key element in SEO or a vital technique that is necessary, the actual association regarding images along with your keywords can certainly still attract prospective customers to your WordPress site, so it’s useful to take the time and add a small keyword to the attribute tags of images across your site. 3. Make Use of Titles using Heading Tags In most cases, an H1 tag, other known as a title tag may automatically be displayed within the article. It’s worthwhile to evaluate your content so that your most important title, other known as a keyword, will be formatted using the header tag. This will probably be one of the factors Google gives the many points too. As a safety measure, especially if you have developed a custom-made WordPress style, it is a good option to check which header tags are included in the template, simply because this can actually hurt your search engine rankings if certain header tags are not included. 3. Website Loading Performance figure out just how long it takes to your site for you to load. if it takes to much time, guests won’t stick around to find out what is on your own site, even when it contains the things they were looking for. Many WordPress sites won’t have this challenge, but if you discover this issue, there are certain things to consider. Have a look at how often the actual database can be ‘called’, and see if the can be diminished reduced to enhance loading time. You may also want to inspect what outside elements are affecting your site’s loading time.  Are there elements that you don’t need to have? If your sidebar basically contains a listing of links that you rarely use, then the likelihood is this is one particular element that can be removed to help with a quicker loading process.

Read More

9 Myths and Misconceptions People Have About Link Building

Link building has been one of the strongest strategies to improve one’s ranking on search engines. However, back when SEO was being introduced, there were fewer rules and penalties to worry about. The introduction of Google’s Penguin update has changed the way Google views link building. There is no doubt that link building can be quite difficult, not to mention the misconceptions going around. Once understood, link building can become an awesome tool for the advancement of SEO. The following are some of the myths and misconceptions of link building. 1. Having two or more link from the same site is useless Although diversity is key when it comes to link building, it’s totally okay to have one or more links from the same website. The links are not only meant to rank you highly on search engines but to also direct traffic to your site. 2. Link Building Requires Quantity As Much as Quality Nowadays, it’s of no relevance to how many links you have. It is very essential to have quality links rather than a huge number of links. Google will look at the sources and what matters most is where they have originated and how authoritative they are for each and every source. If you have about 30 sources that are of good quality and are authoritative, it is much more preferable compared to having about 300 links that have no relevance because they are not authoritative. Even if all you can manage to get is one very high quality and authoritative link, it would be better to go for that instead of going for 50 links that have sources that are questionable. 3. You Should Only Look For Manual Links This is another fallacy and is an SEO practice that used to work before but not today. Previously, webmasters would long into directories and forums or into other sites manually. They would then have to post links manually to ensure that you reached a certain required number of links. What is of importance today is that you get links that have been achieved through the natural attraction. You should allow your site to attract these links naturally because of the wonderful content that you have that people are very pleased to cite, are willing to share and would love to link to. Mostly, you will find that it is not easy to create such content because it is costly. When this content is created naturally and in a proper manner, it will not be necessary to build the links manually because they will just happen naturally. 4. Getting links too fast will get you penalized Acquiring too many links is not a problem. The problem is getting spammy or low-quality links at a faster rate. When Google evaluates these links and finds them to be spammy, this could trigger a penalty. 5. All Link Building Activities Will Be Penalized A higher percentage of webmasters are afraid that link building suffers from this fallacy. Google is mostly concerned about links that are acquired through tricky manipulated practices that are full of spam. In the event that you have done something that is very spurious and severe, you will get the chastisement that comes from a Penguin or manual retribution. You should keep manipulative and methods that are full of spam so that you safeguard your links and get them only from authoritative sources that are of good quality and everything will be alright.ribe to The Morning Email. Wake up to the day’s most important news. 6. Link Building Should Be Self Reliant In most cases, content marketing is independent as an SEO procedure but this is not the case with link building. Links cannot be independents but are used only for the purposes of enhancing rankings. For ultimate productivity, link building is incorporated into other internet marketing methods such as content marketing and social media sharing because all these approaches can lead to the great natural acquisition of links. The link building game plan is therefore not independent and separate from content marketing approaches but rather inherently connected to content strategies as well. It is part of the general strategy for any website and SEO should propel link building and it should not be link building setting into motion SEO. 7. All Link Building Activities Are For Purposes of Linking Link building today is not the major reason why people actually link. Because the Google search ranking algorithm is quite a complex matter, it will be able to recognize when any brand name or the author is cited. These mentioned are believed to have the same authoritative value as linking does and do not place you in a position of jeopardy so that you attract a penalty. You actually secure these mentions when you do what great brands do. This means that you must produce wonderful and meaningful content, have products that are outstanding, provide exceptional customer service and be active locally and online in your community. When you ensure that all these activities are of inherent value to people, you will get high-quality links. In other words, building your brand instead of depending only on your links or a link building approach is not enough. When you build your brand, you will get high-quality links that will happen naturally and this what link building actually entails. 8. Anchor Text Is Still Very Relevant This is another myth that has been propagated and is actually not entirely true. Taking too much time trying to ensure that anchor texts fit into your keywords will not actually result in high-quality links. There are times when it will be rational to do this. Most of the links that you build should, however, be built based on the fact that they have been achieved naturally and because they are designed to inform the reader. Aggressive anchor text strategies are not going to work if they are not done with quality in mind. A higher degree of identical anchor text match

Read More

Best Strategies for Online Media Marketing?

Online networking showcasing requires continuous endeavors. You will need to invest some energy building up an online networking system that functions admirably for your specific business. Each organization is diverse with which informal organizations they’ll commit their opportunity to. Some you may not by any means utilize. Here are a few thoughts from a blog entry I wrote to take care of business: Think fresh and influence your item/to benefit fall-related Sort out an item photograph shoot Configuration summer marked cover photographs for your informal organizations Archive what you do in the background Make photograph collections on Face book of client created content Mastermind fall Interest sheets Benefit from the feelings of the season Run social challenges in view of the season and your item/benefit Toward the start of the late spring, I made a blog entry: 8-Step Summer 2013 Social Media Plan. In spite of the fact that it’s the beginning of fall, similar standards apply. This article is equipped more towards retailers yet again it can be connected to a wide range of businesses. There are a wide range of techniques for various enterprises. Maybe you could give a portrayal of your business or the connections to your site as well as informal communities? Web-based social networking has turned into an undeniably mainstream and powerful advertising channel for organizations of all sizes and sorts to achieve prospects and clients. Through web-based social networking, you can talk straightforwardly to your group of onlookers and associate with them as far as your items or administration in a less demanding and ease way. Awesome online networking advertising could convey exceptional accomplishment to your business, making amazing brand picture and notwithstanding driving leads and deals. On the off chance that you are searching for an alternate route for additionally developing your business or you are battling with this novel showcasing system that doesn’t function admirably as you expected, a couple of online networking promoting tips we’ve proposed in this article may help you a ton to build up a compelling procedure for your effective web-based social networking efforts. Begin with clear objectives For each web-based social networking showcasing effort you are intending to run with, dependably consider what you need to get from it. Beginning online networking promoting effort without a reasonable objective at the top of the priority list will cost you hard however useless endeavors and even draw you far from potential clients. So make sense of the correct needs of your organization and choose how you need to utilize web-based social networking to help accomplish them. While you may think of some customized objectives, there are a few basic ones you ought to incorporate into your online networking promoting procedure, e.g., raising brand mindfulness, making a brand character, creating leads and holding clients. Target potential clients To maintain a strategic distance from low engagement with crowd via web-based networking media, it’s generally imperative to have a precise potential client profile. It is fundamental to make an examination on your objective clients’ age, occupation, wage, torments, issues, online propensities, preferences, detests and some other valuable information, which will enable you to distinguish and focus on the opportune individuals, in the correct spots and at the correct circumstances for a particular web-based social networking effort. Pick the best channels In spite of the fact that there are numerous well known stages or sites for performing web-based social networking advertising exercises, it isn’t prescribed to make accounts on everything about without considering which will bring the most return. You can abstain from squandering your chance and vitality by choosing a stage that suits your business most. Simply go where the greater part of your intended interest group are. On the off chance that it is discovered that your prospects or clients invest 80% of their online energy in Face book and 20% on LinkedIn, you positively know which will be the essential interpersonal organization to concentrate on. So when you’re intended interest group frequently is available at a particular interpersonal organization that is the place you should be— not wherever else. Make drawing in content Much the same as different regions of web based showcasing, content conveys a major weight with regards to online networking advertising. It is important to have consistent post and offer significant data that your prospects or clients will discover intriguing and accommodating. For an effective substance technique in web-based social networking advertising, three general elements ought to be mulled over: sort of substance, time of posting and recurrence of posting. You can attempt to share different sorts of substance including content just, pictures, video, joins, and so on your interpersonal organizations, to always call your group of onlookers’ consideration. Following the crusade Without following information for a web-based social networking promoting effort, you are not ready to gauge the accomplishment of your web-based social networking advertising systems. Google Analytics can be an exceptionally suggested online networking showcasing device that will enable you to quantify the best web-based social networking advertising methodologies, and choose which might be an uncalled for one. Author Bio: Megan Watson is a connection advantage in the UK that helps understudies worldwide in their can any Do My Essay papers, an inbound advancing and preparations arrange that empowers colleges to draw site visitors, trade over leads, and near understudies. She’s PhDs and Masters from various fields with wonderful wiped clean flair and enormous reviews. I straightforwardly welcome you to check our excellent companies and Sense the refinement

Read More
× How Can We Help You?