Marketers, SEOs and other stakeholders in online marketing are always looking for new means and ways of boosting their performance. Although new tricks of the trade are always evolving, there is one that I feel is not being exploited enough – using language translation to re-package and promote content. Recent statistics clearly show that content marketing in all its forms is here to stay, for the short to mid-term anyway. Research from the Content Marketing Institute shows that an amazing 93% of B2B organizations rely on content marketing for brand building and demand generation. Webdamsolutions.com found that 78% of CMOs think custom-built content such as articles, white papers, blogs, etc. are the future of marketing and 57% of marketers see such content as their top marketing priority for 2014 (Altimeter). So, with producing and sharing content such a priority for many it is important to make sure this is maximized to its fullest. As someone that works in localization and who is also responsible for our own marketing efforts, repackaging content through translation has always been an obvious way of achieving maximum ROI. If I can produce an article, a video, an infographic or a quiz in English to drive traffic or get links, why would I not translate that content into another language and double up on that potential? Let’s look at a very simple example Last year around this time I wrote an article about Ramadan and its impact on business. It was for link building reasons primarily. I had it published in English on one site which got me a link, some social shares, brand exposure, and some paying business. One of our in-house translators then went and translated that same article into French and voila! We had it published on a French-language website The Benefits of Repackaging with Translation Now let’s be clear, you don’t need to have international expansion plans for this to be relevant to you. Naturally, if you do have a product or service that could sell globally this is going to make even more sense, but really using translation can benefit anyone and everyone. Link building: link building is far from dead and we all know that good quality links from decent websites are going to help with SERPs, SEO, and all that good stuff. If you are posting rubbish then translating rubbish then doesn’t expect anything other than rubbish in return, but if you are all about quality then this is a simple and powerful way of building up your link portfolio. SEO: concentrating on your domestic market can be great for local search results, but if you want your website to do well in international search you have to build up your international exposure. By gaining links, traffic, authority, etc. from say France, Brazil, Russia or China you achieve exactly this. Keywords: When Google or other search engines see your content in other languages, it helps them understand even more so what you are all about. For example, if you sell belts and Google starts to see your associate content with words like ceinture (French) or gürtel (German), it helps boost your association with that keyword. New audiences: Perhaps the most exciting benefit of all is the fact that you gain exposure to a brand new audience, whether buying customers or consumers of your content. It is more than well documented how languages such as Spanish, Chinese and Arabic are gaining in terms of their importance online. Through translation, you put yourself in front of a whole new audience. New digital relationships: As well as finding new audiences, you also have the potential to form new relationships with people who can share and boost your content giving you much more exposure. Whether its social media curators, journalists, PRs or other marketers, these are people that have the potential to help you even further. There are of course other benefits such as brand exposure, creating a global image and increased sales, but the message is clear – there are lots of easily attainable benefits. Tips on Using Translation for Content Marketing Once you know how, using translations to complement your marketing efforts is easy peasy. However, if you don’t know your way around language, it’s important you prepare well to avoid disappointment. Here are some factors to consider before you run off and start translating. Work with professional linguists: please oh please does not use Google translate. It’s fine if you want to understand the gist of something in another language but for good quality content, it will only let you down. You need professionals; these can take the form of a translation agency, in-house translators, freelancers or even crowdsourcing. Make sure you work with someone who knows the language(s), how translation works and what they need to do to make it effective for you. Pay attention to keywords: when adapting content into another language, research what keywords people are using in that language or location, not what you assume they are searching for. For example, if you sell jeans and you decide to target the Spanish speaking world, you would stick with the keyword ‘jeans’ across much of Latin America but in Spain, the keyword would be vaqueros. Use this in Latin America and people will think you are selling cowboys. Look at alternatives including slang terms too. Beware of language differences: following on from the above, it’s important to be aware of differences in a language. Just as the US, UK, Australia, and South Africa might all have differences in the English they use; the same applies to languages like Spanish, Portuguese, Arabic, French, and German. Decide who your audience is and adapt the language accordingly, or similarly, if you have translated an article into Portuguese for a Brazilian website, make sure it’s been translated by a Brazilian, not someone from Portugal who may not appreciate the subtle differences. Look out for cultural differences: not all your content is going to work the whole world over. If your
It goes without saying that nothing creates more value in the professional world of search marketing than some useful search engine optimization tools. When people search for your brand online, you obviously want it to be appeared as high in the search engine rankings as possible. In this regard, you have to keep track of different practices that searchers follow while browsing on the web. Whether they click once and be done with clicking on a website; or edit their search terms, search again, and click on a couple of other websites. Hence, your business must continually show in all search results that acquaint customers about you gaining mindshare with each potential customer. Here, we are sharing a list of all leading SEO tools that may help you hit the mark in all the aspects of SEO work. Link Research SEO Toolbar Link Research SEO Toolbar allows you to enjoy the most advanced SEO metrics. With the help of this tool, you can customize your searches in Bing, Google, and Yandex while browsing on the web. You are able to sort Search Engine results by: The popularity of social media Long-term user engagement Keyword rankings of a website Amount of backlinks that websites may have acquired or lost LRT Power*Trust Value Apart from its SERP overlay, you can use the toolbar with all SEO metrics on every page that you are browsing. Moreover, there are also other templates that you can drag and drop in your browser window anywhere. It may have happened with you a lot of times that a page ranks for a lot of keywords; it has a lot of links, it has been shared on social media a great many times, and it shares amazingly engaging content. Link Research SEO Toolbar comes with answers to all these wonderful outcomes on the web. Impact and Content Marketing Toolbar Impact and Content Marketing Toolbar is one of the FREE and easy to use tools. It provides its users with a very powerful set of metrics and functions that’d be available right in their browser. You must look out for it to identify the powerful content and the latest trends. It is a kind of tool that allows you to share the great pieces of content with clients, co-workers, and friends at just a click of a button. By using Impactana Content Marketing Toolbar, you’ll be getting: Social Buzz Metrics (content’s impact on social media) Powerful Impact Metrics (clicks, links, views, comments) For checking out if a blog post was successful or not, you don’t need to look out for any other tool. Simply use Impactana Content Marketing Toolbar in your browser and find it out right now. LRT Power*Trust Extension LRT Power*Trust is a powerful two-dimensional SEO metric and browser extension. It is a great replacement for Google’s Toolbar PageRank and even more than that. It is helpful in a quick assessment of a website or page’s power and trustworthiness while browsing the web. After the first Google Penguin update in 2012, LinkResearchTools launched it shortly. And in no time, LRT Power*Trust proved itself as a reliable metric for judging the authority of a website’s page or domain. LRT Power*Trust metric quickly gets you answers to the most important SEO questions, such as: Is a certain link worth keeping? Is it good enough to build some links on a website? Which link should go to disavow file? LRT Power*Trust is a great replacement for Google Toolbar Page Rank. In fact, it is something more than a replacement that presents that power and trust of a link along with the domain it is coming from. Unlike other PBN sites and penalized domains, LRT Power*Trust keeps on updating regularly and is very much reliable. Link Redirect Trace Browser Extension Link Redirect Trace Browser Extension is a great tool that uses the power of LinkResearchTools Link Redirect Trace Metric for pointing out all sorts of issues, whether on-page or off-page, for any website that you browse. With the help of Link Redirect Trace Extension, you are able to: Identify every link redirect hop Analyze robots.txt for every hop Know the LRT Power*Trust per Link Redirect hop Analyze HTML <head>NoIndex, NoFollow per redirect hop Analyze the HTTP header X-Robots Noindex, Nofollow, NoArchive Identifycookies set for each redirect hop; and know those affiliate ad links, etc. Link redirection is some sort of process where one URL is forwarded to another URL. So, when your backlink profile is redirected from other websites, you must check it in more detail and make sure if any strange domain isn’t harming you. Like every SEO professional, you must also know what you are talking about and check those redirects. Also, watch out for not losing the valuable Link Trust or Link Power or pass on a penalty through a domain’s redirect that carries a penalty. Link Juice Recovery Tool (LJR) Most of the time, a big problem has been observed when relaunching or re-designing a website is that the old links are ignored. However everyone gets excited about the new logo, the new design, and the new CMS, nobody takes care of the redirects after the site’s URL gets changed. Now, the Link Juice Recovery Tool also referred to as “Website Relaunch Tool,” helps in finding all the links that point to error pages. Not just 404s, it also generates a“.htaccess file” for its users. Such a file allows you to put a lot of redirects for missing pages in place within just a few minutes. It does it so amazing that you don’t have to wait for too long. Conclusion Believably, SEO and link building is an art that is fueled by passion, creativity, passion, diplomacy, and also politics. And aforementioned competitive research tools are some great that show how sites rank on the search engines of Google in a relative way. Author Bio: Carrie Bursonis a singer by profession. Along with that, she has a keen interest in writing. She has served a lot
5 Highly Effective Ways to Promote a Software Business A technologist is always striving to find out the best solution to any problem. They are always on the lookout for a better way to do things. Another trait of the technologists is to be skeptical about marketing a product. This is because marketing pitches are more directed towards attracting more customers instead of promoting a product based exclusively on its technicalities. But at the same time, it can’t be denied that technology is the driving force of today’s world and software development businesses have a huge scope of improvement. In order to enhance efficiency, businesses of all sizes are seeking to update their in-house software systems. Since the last couple of years, the demand for software developers has been increasing. In the present competitive scenario, it is absolutely crucial that your business progresses in the right manner. Here are some effective steps for promoting your software development business. A Solid Presentation of Your Business Must be Made – You should always arrange for a regular presentation of your products and services that can grab the client’s attention instantly. It is imperative for every software business to showcase their capacities without having any contact with the client. You have to present your products and services in front of the target audience in an intelligent manner. If you are able to put up an engaging presentation of your service and product then it will urge the clients to gather more information. This way more inquiries will be promoted in the long run. You can post the link in multiple forums. This is an effective way of centralizing more potential clients. Creating an Informative Website – A user-friendly website is one of the basic criteria for a solid web presence of your business. Your site is the mirror of your business. A client who is looking for a software developer should be able to easily navigate the site and derive all the information in a hassle-free manner. Once your clients have comprehensive information on your products and services they will be able to rest assured that they are in the right place. Creating Website Blogs – For each online business, blogs play a significant role. The entire purpose of such business blogs is to enhance the visibility of your website in the search engines and offer maximum information about your product and service. If you have a flair for writing, then writing a blog is not that of a challenge. It is an extraordinary approach for building the visibility of your product development business. Opting for Press Releases and Newsletters – One of the easiest ways to stay connected to your prospects, clients, and affiliates is through newsletters. You can also take advantage of the free publishing of press releases. This way your website can also be benefitted in the right way. Signing up for Google AdWords – Google offers an advertising platform that is very helpful for each and every online business. It links your business on the top and side-spaces of various searches that users make on Google. As a result of this, at whatever point, the user writes and hits the search button, your website is also displayed as sponsored links. A huge number of relevant users are directed to your site in this way. That is why it is essential that the content of your site reflects the important keywords of the business. Once you have created a user-friendly website you can go ahead and sign up for the AdWords. The above are some of the ways to promote a software business. The product design software that has been aiding a large number of e-commerce businesses till now, has leveraged the above-mentioned steps and has been greatly benefitted.
The Value Of Professional Search Engine Marketing Numerous folks question what professional search engine marketing is and how will this pertain to his or her business enterprise? Professional Search engine marketing will be the promotion of your site by way of engines like google while obtaining more web visitors for a site. This, in turn, generates much more leads for potential sales inside of your company. An extremely essential part of search engine marketing is payout per click marketing. Pay per click marketing brings in world-wide-web targeted visitors for your internet site once your pay per click campaign is active. It is possible to really start receiving targeted guests on your web site within just minutes, provided of course you could have set up your PPC campaign correctly. Search engine optimization, on the other hand, will minimally take hours, days and in some cases, three to six months before you will see results. Guarantee your organization web page is registered with the important search engines: Within today’s world, unbelievably a lot more men and women spend additional time about the net as compared to those who do not use the world-wide-web. The younger generation (ages 18 to 35) spends additional time on the web as compared to other industry groups. No matter the industry group, which you are targeting, you have to make sure your business web site can be found inside of the major search engines like google upon the internet. World wide web site visitors utilize search engines like yahoo in searching for merchandise, services, and info. When you usually do not have your company listed within just the major search engines, you are going to be losing business or even worse go out of the organization. What can Search engine optimization do for my business enterprise site? The most effective approach to professional search engine marketing is search engine optimization. Search engine optimization improves the good quality likewise as increasing the multitude of targeted traffic to your business web site by means of the major engines like google. The much more typically your small business shows up inside the significant search engines like google, the far more visitors you’ll receive in your world wide web website, which will in return generate additional leads too as sales for your online business. What’s the huge deal about rankings with my organization site and google? You want your company to rank properly inside the research motor rankings. Upon achieving good rankings, you are going to uncover that your company web page will bring people in who are looking for specific services or merchandise. These are commonly titled “potential customers”. Professional Search engine marketing just isn’t a one-time deal Search engine optimization requires a lot of time at the same time as your efforts in obtaining accomplishment. This isn’t a one-time thing, which you need to perform. Search engine optimization in order to be successful has to be updated continually; in addition as typically. If you are not confident with your own Web optimization skills, I would suggest you hire a qualified Search engine optimization to aid you with your Seo requirements and a writing service like https://papersowl.com to make perfect posts, texts, reviews, etc. This will enable you to focus on other matters pertaining to your company. What’s pay-per-click advertising and how can it aid my organization web site? How essential is search engine marketing? Professional Search engine marketing is quite significant for your company and should be permanently instituted in just your marketing and advertising plan for your company. In case you utilize professional search engine marketing effectively, you are going to come across that your online business will experience the achievement you could have worked so hard to achieve
As you know Digital marketing is becoming one of the common terms in today’s world. Here we are moving on to the discussion about digital marketing courses for a rewarding career. There is a number of digital marketing courses can be available in both colleges and universities and online. But before you study more about digital marketing courses, it is better for you to understand what is actually digital promotion and all about it. It is a technique, which covers all of the marketing and advertising techniques and methods through the platform like the internet. The technique of advertising can be additionally defined as an umbrella for most of the digital marketing actions for the products or services, which follows various online platforms. Digital marketing is one of the modern tools for optimizing the capacity of the business. There is a number of options like marketing and SEO. It helps to get numbers of visitors to our website or web page and so you can make it a specific site. Which will turn to boom the commercial activity of the company? Digital marketing is a business exercise of promoting brands with the help of interaction of media like mobile phones and the internet. This kind of method can promote the services and products with the help of a number of digital distribution channels in order to attain the consumers in the most cost-effective manner. Apart from this, proving to be cost-effective, digital marketing is also a personalized and timely method to contact prospective customers. Forms of Digital Marketing There are two common forms of digital advertising such as push and pull. Both of the forms are available for both of the forms. Pull Digital marketing is all about the user having to search seek and pull out the content with the help of internet searching. Some of the examples of pull digital marketing are streaming media (the use of video and audio) and blogs. This type of digital marketing has no limitations in terms of rules and regulations, size or type of content. The only negative thing regarding this is that the webmaster will have to apply significant marketing efforts to place the users interested in his content. In addition to the tracking, abilities are limited too. There is also personalization, which is attached to this type of marketing and the web page views show as same as that of all. Push digital marketing involves both the audience and marketers. Some of the examples of push digital marketing include SMS, RSS, and emails. In push digital marketing, the marketers have to send the content to the user in order that he receives the message. This kind of digital marketing advertising is modified and can be used for a particular targeted audience. The reporting and tracking is more detailed and so helping drive good revenues for the webmaster. One of the disadvantages of using this kind of digital marketing is that the technologies have a set of rules and regulations to follow. In this case, it fails to follow the rules and regulations the delivery of the marketing messages is jammed and the content is refused and hence rejected. Digital Promotion Courses Digital marketing technology is transforming the method in which the marketers and businesses perceive and reach their customers. If you wish to combine the marketing initiatives with IT technology, then you can begin searching for the ideal course for digital marketing just now. There are a number of digital marketing can be seen as both universities and online and in faculties. You can also make training for digital marketing and which will give you the live project work for the website. We can see the number of advantages of education courses in digital marketing. It explores the preference in the profession and helps you to get a higher paying process. The following are some of the courses for digital marketing like SMO, SEO, SMM, SEM, PPC, email marketing, web analytics and more. The possibilities of probable profession or roles in which the applicants may additionally increase through digital marketing and understand how and are as follows: Strategizing the marketplace by creating plans for the service or product launching Enforcing the email marketing, social media marketing and also retaining the social media-marketing through the network such as Twitter, Facebook, and LinkedIn, etc. Integrating the SEO associated with the work to help the outline presence in addition to the visibility among the Google search results. Manipulate online popularity through article writing, blog creation and powerful again link building, etc. You should simply examine the ranges that intrigue you the most and search for a course that satisfies your necessities. Digital marketing courses enable you to accomplish the required aptitudes with the goal that you can increase the greatest professional prospects ahead. When you are qualified as a computerized advertiser, you would effortlessly land a compensating position in the fields of marketing, public relations, web and e-marketing, brand management, marketing management, and marketing research. Computerized Promotion Courses Computerized advancement is changing the way in which businesses and publicists see and approach their customers. If you too wish to combine, your exhibiting exercises with IT development at that point start examining for the ideal progressed advancing courses, right now. There are a couple of computerized advertising courses that usage progressed computerized media and IT development to help one arrangement for advancing their things and organizations. The course together with its speculation and reasonable perspectives causes one increment incredible appreciation of promoting norms and other appropriate ace zones. You should normally focus on the zones that interest you the most and scan for a course that fulfills your essentials. Progressed promoting courses enable you to accomplish the required capacities so you can increment the most outrageous work prospects ahead. Therefore, before going for a digital marketing course in Dharamshala, first, you have to search and understand all about what is digital marketing and what is the importance of the same. If you can